At Hawke Media I actively strategize with clients to improve their overall marketing strategy and to scale their profitability. In this role:•I managed Google Ads campaigns for clients in both the B2b and B2c space which spend a collective $2M annually.•I learned how to utilize Facebook Ads, email, SMS & influencer marketing to compliment paid search.•I used alpha-beta campaigns along with single keyword ad groups to maximize quality score and ROAS.•I learned how to set up and track variable revenue for ecommerce clients using data layers via Google Tag Manager.•I discovered how to utilize cross domain tracking via Google Analytics and GTM so all platforms can be given full attribution for traffic being sent to any subdomains and even third party domains.

At Click Here Digital I oversaw paid media strategies on the Google and Bing search platforms including search ads, display ads, shopping ads, and local service ads. •I personally managed annual budgets for ad spend totaling over $3.6M with a heavy focus on lead generation.•I gained experience managing accounts on platforms such as Google Ads, Bing Ads, Google Analytics, SA360, Google Merchant Center, Kenshoo, CallRail, Marchex & more.•I learned to optimize conversion tracking to help clients get leads that actually matter to their business and gained the ability to not only identify but fix tracking errors.•I helped clients to significantly reduce cost per acquisition by utilizing audience lists (via Google Analytics) and remarketing strategies. •Over the last year I've personally managed up to 45 accounts within various niches including: automotive, law, dental, and ecommerce.

As a small advertising agency in an oversaturated market, I learned to prioritize transparency and deliverability. One of my roles at OptifyMe was to communicate with clients to ensure that our goals were aligned with their expectations. I also oversaw both the search marketing efforts as well as website development for all of our clients.

As a marketing coordinator at NuQuo Group I ran awareness campaigns on many marketing platforms to help increase brand awareness and drive traffic further down the marketing funnel. In this role:• I created branding assets for NuQuo to improve consistency and professionalism across all digital platforms• I learned how to help clients thrive in a market for keywords with low search volume by utilizing a focus on search intent• I learned the importance of utilizing email lists to increase website traffic at little to no cost

As an analytics consultant for NuQuo, I created many baseline spreadsheets for large client projects. Using this data and vendor outreach I was then able to help the analytics team secure better pricing for hundreds of businesses on their copier contracts. Skills I learned in this role include:•I learned how to effectively communicate with clients to identify most important goals and how to achieve them•I gained a vast knowledge of Microsoft Excel and other data entry tools

As a Paid Search Specialist at Hangar Marketing, I handled the needs of various clients on popular search engines such as Google and Bing—in the health and wellness vertical. In this role:• I had the opportunity to optimize paid search campaigns to improve ad performance for clients with ad budgets ranging from $1,000 - $3,000/month• I learned how to successfully drive higher intent traffic to client websites through various methods.• I learned how to perform research on thousands keywords in order to categorize them properly into ad groups most likely to help them convert— therefore increasing the quality of ads and lowering client cost per lead.

As an SEO Specialist at Hangar Marketing, I managed all of the organic search strategies for a major health clinic based out of Texas. In this role:• I created a full content strategy using content silos to link blogs and push more engagement with higher intent pages on the clients website — resulting in an increase of organic rankings.• I learned how to rank pages on a website within first page of search results using tactics such as long-tail keywords, increased keyword density, page relevancy, and site backlinks

As a foreign language instructor I helped children to learn the English language. It helped me realize that the world is much bigger than my own backyard. This experience also helped me develop skills like patience, optimism, and compassion. As a teacher, my responsibilities included:•Helping students to overcome barriers in learning the English language such as sound pronunciation.•Teaching and sharing information in a compassionate and delicate way.•In a classroom full of students, I helped each student learn at their own pace.

As an independent contractor for Keystone Development I handled many building projects that required hard work and excellent communication skills. My main job was to coordinate and lead tasks for a group of laborers on the job sites. This job helped me to develop many strengths such as organization, prioritizing tasks, and working efficiently to not only get a job done, but to get it done right.