Ground Up develops instant coffee and instant tea products across all qualities, deliverable in bulk and fully packed formats. As private labelers, we are prepared to support your business with our 30+ years of in-house expertise, an industry leading portfolio of soluble product offerings, and a global network of partnerships. This enables our customers: Brands, Cafes, Roasters, Formulators, and Grocery Stores to provide unique, market leading products that meet the expectations and exacting values of their end consumers.

• Managed entire sales cycle for over 275 Enterprise and Mid-market accounts annually • Evaluated sales pipeline to prioritize opportunities and improve allocation of resources based on project size and revenue potential • Fostered sales relationships to identify upsell opportunities based on client needs and market trends

• Managed entire sales cycle responsibilities and established relationships across various agency partners and clients • Generated new sales leads by evaluating client budget and inventory • Collaborated with sales and internal departments to assist with all client proposals and requests

• Designed media plans for agency partners and clients based off inventory and client needs • Data-mined and researched to generate weekly prospect lists for the sales teams • Managed all client reporting, recaps, and wrap analysis for Account Executives/Sales Directors

• Managed all pre-sale planning (desktop, mobile, and tablet), generating a $12M (+35% YOY) budget increase for one key client, Proctor & Gamble • Collaborated with marketing, pricing & inventory, research, and trafficking departments to develop and execute turnkey solutions based on client objectives and strategies • Presented historical YOY quarterly budget breakouts

•Helped to manage and organize production of shoots for various commercials and comedy skits •Coordinated and worked with team on location scouting, prop set up, and casting •Managed production schedules to ensure all milestones were met•Helped overall team with acquiring new business by researching independent production companies’ year over year spend. •Handled personal projects, assignments and finances for overall team

• Brainstormed and developed leads for the daily top story• Edited Press Releases, posted online during mainstream traffic hours • Liaison between reporters/anchors and internet director• Worked directly with anchors on evening news voice overs