Seth Brown Email & Phone Number

Miami, Fl, Us

• Strategic Leadership: Spearhead high-level strategies across the U.S., ensuring seamless alignment with inbound and outbound stakeholders to unify marketing and sales goals. Lead a high-performing, innovative marketing team focused on productivity and results.• Demand and Lead Generation: Develop demand generation strategies that focus on lead acquisition and nurturing through digital channels, data analytics, and optimized customer targeting.• Data-Driven Customer Profiling: Build ideal customer profiles using data analytics, market research, and custom scripts to identify key trends, enabling precise targeting and improved engagement.• CRM and Workflow Optimization: Design and enhance CRM workflows using HubSpot to streamline lead management, improve conversion rates, and support automated processes for increased efficiency.• Brand and Media Strategy Development: Shape and execute a robust brand strategy alongside media outreach and PR efforts, leveraging both traditional and digital media channels to enhance audience engagement and generate demand.• Cross-Functional Collaboration: Work with product and sales teams to analyze competitive landscapes, identify market opportunities, and establish Freebee as a leading brand through unique product positioning.

• Strategic Roadmapping: Define and execute a roadmap that aligns with current business objectives while positioning Giphting for future growth, integrating long-term vision with tactical plans to meet evolving customer needs.• Demand Generation & Partnership Development: Drive growth by identifying funding opportunities and forming strategic partnerships that expand Giphting’s market reach and revenue generation.• Innovative Media Strategy: Develop and execute media strategies utilizing traditional and new media channels, fostering brand awareness and industry influence. Identify and adopt emerging media technologies to enhance campaign reach.• Data-Driven Decision Making: Leverage data and analytics to create targeted marketing strategies and ideal customer profiles, establishing Giphting as a leader in on-demand gift-giving.• Cultural Leadership: Foster a team culture centered on performance and positive morale, ensuring alignment with Giphting’s mission and vision.• Industry Influence: Serve as the principal voice for Giphting, establishing a strong brand presence and building the organization’s reputation as a pioneering force in the industry.

Us

Key member of the leadership team. Ensure the essential alignment of marketing and company objectives alongside C-level executives. Serve as the hub of a marketing ecosystem, the driving force, and keeper of the brand for all integrated marketing initiatives. Oversee all external communication efforts.• Enhanced brand messaging and positioning by engineering all aspects of team management, strategy, scope, and budgeting.• Led brand positioning, go-to-market strategy, and KPI measurement, resulting in ION Television beinga top-ranked cable network with adults 25–54.• Curated research studies that enhanced the data-driven approach.• Planned, developed, and executed multimillion-dollar media campaigns, including out-of-home banners in Times Square, print ads in People magazine, on-air TV commercials, and digital banners.• Created go-to-market strategy that drove new sales opportunities, generating $300 million+ in revenue.• Led the collaboration of sales, digital, creative services, programming, and research, which generatedmulti-platform partnerships with major advertisers, including General Mills, Mars, and Kimberly-Clark.• Heightened brand awareness, which increased viewership more than 22%.• Spearheaded multiple special projects focusing on organizational development and revenue generation.• Worked directly with CEO to oversee the implementation of a new sales team structure, including thego-to-market strategy, resulting in a revenue increase of 10% and a price increase of 5% during COVID-19.

Us

Spearheaded strategic consumer, sales, and distribution marketing marquee initiatives to grow target audience and increase network ratings and revenue.• Activated research methodologies that gained actionable insight on audience composition, viewing habits, brand resonance, and digital/social makeup.• Oversaw consumer-driven focus groups used to develop go-to-market strategy.• Directed creative team on implementation of ION’s branding package.• Achieved a 9% ratings lift.• Drove seven consecutive years of double-digit revenue growth. • Cultivated partnerships with ION’s sales team, 20+ agencies, and 150+ advertisers. • Created launch strategy for ION programming, including brand positioning, multimillion-dollar marketing campaigns, nationwide press tours, and talent appearances on the Today Show, Good Morning America, and Sirius XM Radio. • Lead producer for ION’s talent shoots promoting Blue Bloods, Criminal Minds, Law & Order, and others; talent included Tom Selleck, William Shatner, and Mariska Hargitay.

Us

Managed and developed marketing and digital strategies for multifaceted initiatives, from ideation to implementation, incorporating marketing, press, digital, social, multimedia, and ad sales teams.• Key contributor in the development of annual Upfront positioning and campaign programs, includingexperiential marketing events targeting key advertising agencies in NY, Chicago, and LA.• Planned and developed a B2B-facing media campaign targeting ad agencies generating $200 million+ in revenue.• Created launch campaigns for ION original programming resulting in double-digit ratings lift.• Developed an interactive viewer loyalty program with 600,000+ dedicated members.

Us

Oversaw all aspects of digital strategy, web analytics reporting, and analysis to ensure platform optimization.• Architected an award-winning site for the launch of Durham County, an original ION program.• Created custom digital packages that included native integration with key advertisers such as PetSmart, Home Depot, and Quaker.• Expanded consumer engagement and implemented paid media campaigns that incited new digital interactions.• Achieved a 38% lift in site traffic and increased website monetization.

Us

Drove digital marketing strategy and programs. Generated content across digital entities, including all ION Media Networks websites and social platforms.• Created and launched a social strategy that converted digital users to linear network viewers.• Built a loyal online fan base of 400,000+ members.

Orlando, Fl, Us

• Identify and implement business opportunities with in-market POSpartnerships, sponsorships, promotions and incentive-based programs.Parlayed internship into full time position while in school.

Business

Education record