Seth Fields Email and Phone Number

Responsible for PM alignment, resource allocation and oversight of design pods across the Observability and Security pillars, the company’s two highest revenue product areas• Led the Unified UI initiative, focused on promoting cohesiveness and consistency across the company’s acquisitions of enterprise observability products• Developed framework for prioritization of patterns and components within Unified UI• Served as interim design manager of Security product team, leading strategic prioritizationand alignment for all work streams

Developed strategy, project plan and tactics for a holistic update to the Facebook Design System, the foundation of all UI for the company's business product portfolio. • Led all collaboration and socialization efforts inclusive of education and implementation for 25+ product design teams• Developed and oversaw communication plan for both design system releases and development of the future state of the design system

Managed project roadmap, timelines and implementation of Lyft.com redesign and corresponding reusable component design library.• Led redesign implementation efforts for core Lyft.com pages and associated digital properties, including design and development of multiple microsites• Partnered with Engineering, Design and Product leadership to build reusable component library to support holistic redesign efforts across the organization • Served as dedicated programmatic lead for all inbound Lyft.com requests, triaging and assigning to relevant teams as needed • Managed internal visual designer and external agency responsible for developing and maintaining style guides to inform stakeholders on design and development system• Led implementation efforts for Lyft.com’s initial localization rollout

Responsible for scoping, day-to-day management, timelines and ensuring overall successful delivery of complex branding/identity projects in partnership with creative and executive leadership.• Managed all aspects of website localization for google.com/about site across 42 locales, including production of localized screen assets, oversight of translation workflows and overall locale-specific user experience design. • Led daily/weekly project team reviews and standups across content, creative and engineering teams.• Managed internal and external vendors and agencies, including authoring SOW's, budget forecasting and ongoing resource management/onboarding.• Partnered with creative leads, designers and web developers to develop, implement and QA ongoing website design and functionality enhancements. • Managed project ticket queue and collaborated with technical program manager to plan monthly sprints corresponding to site launches, enhancements and maintenance. • Developed and executed updated corporate executive photography style guide, served as lead producer for Google executive portraiture shoots utilizing updated styling.

Managed implementation of eCommerce web content for Google’s new direct-to-consumer, stand alone global online store for devices (store.google.com), including oversight of asset production workflows. • Partnered with Engineering team to implement proprietary Content Management System (CMS), advising on system enhancements and overall functionality roadmap. • Developed and implemented tracking process for content page builds and owned daily/weekly status for associated workstreams. • Partnered with UX, merchandising and creative teams on frequent refreshes to site content, as well as enhancements to overall customer experience. • Advised creative team on UX, QA and image considerations for global product and lifestyle photography. • Produced studio product photography and managed post-production workflow.

Managed visual aesthetic and photography production for eCommerce product presentation. • Concepted, produced and served as creative director for both location and studio photo shoots to support online selling, in-store signage and print collateral. • Managed eCommerce creative briefing process, achieving cross-functional buy-in and setting department creative direction for select visual productions. • Managed department photography budget, strategy and vendor relationships. • Leveraged analysis of Coremetrics content reporting to provide data-driven decision making to inform visual production strategy and site experience insights.

Produced photo and video for eCommerce selling through collaboration with internal Marketing and Creative Services teams. • Implemented and served as project manager for ongoing website enhancements. • Established template and served as technical director for launch of product videos to support online selling. • Collaborated with Photo Manager to launch and manage seasonal location based photography focused on key items. • Partnered with analytics team to create and track site A/B tests to drive conversion. • Uploaded and managed ingestion of assets to website CMS/websphere commerce platform. • Collaborated with Marketing department to produce studio photography for emails, landing pages, homepage and in-store displays. • Assisted senior merchant in site merchandising strategies.

Managed photography production and presentation for division website and email content. • Partnered with merchandising team, designers and photo team in creation of seasonal shotlists. • Managed budget and invoicing for marketing photography shoots. • Supported multiple teams of designers in production and creative review capacities. • Managed and ensured accurate file preparation and color profiling for all team assets.