Seth Gelberg

Seth Gelberg Email and Phone Number

Head of Capital Markets @ Amazon Web Services
New York, NY, US
Seth Gelberg's Location
New York City Metropolitan Area, United States, United States
About Seth Gelberg

High-impact, hands-on global technology leader and strategic partner with a proven track record of industry-disrupting, first-to-market products that reduce technology debt, create tech investment Alpha, and revitalize technology, teams, and operations. Deeply technical leader who drives business process transformation and champions a customer-centric viewpoint with a distinctive blend of detail, "big picture" focus, and strong system/team management. Experienced and comfortable speaking to executives, boards of directors, regulators and the public, but can still roll up my sleeves and design solutions• Executive Leadership: Secure needed approval/support from the board and key stakeholders • Regularly create and manage global teams • Known for transforming the industry with first-to-market innovations in Payments and Capital Markets - Equities, FX, Futures, and FI, incl. twice redefining how buy side interacts with liquidity • Proven strengths partnering with C-Suite, regulators, and the public to develop/deploy technology-based strategies to achieve Alpha and market differentiation, even in the most competitive global markets.• Business & Technology Transformation:Create buy-in and ownership at all levels to marshal an organization through a needed restructuring or vision change•Initiate and execute change that modernizes (Cloud native development and legacy infrastructure migration to the Cloud),optimizes (DevOps),and revolutionizes (Digital/AI) organizations and businesses• Financial Sector Contributions & Recognition: Drove the technology to rebuild RBC's Global Equities Capital Markets business, reducing capex spend by 40%, improving speed-to-market, and increasing Electronic Trading Revenues 8 fold • Led the execution of THOR, RBC’s electronic trading platform highlighted in Michael Lewis' book Flash Boys and featured on 60 Minutes • Featured & quoted in numerous industry journals, and regular speaker at industry meetings and conferences.Specialties:Technology Transformation, Operational Transformation & Strategy, cloud / enterprise / business architecture, mergers and acquisitions, financial management, software agile / DevOps development, strategy / business continuity, Chaos Engineering/Testing.

Seth Gelberg's Current Company Details
Amazon Web Services

Amazon Web Services

View
Head of Capital Markets
New York, NY, US
Website:
aws.amazon.com
Employees:
142019
Seth Gelberg Work Experience Details
  • Amazon Web Services
    Head Of Capital Markets
    Amazon Web Services
    New York, Ny, Us
  • Global Bank
    Managing Director - Global Head Of Equities Technology
    Global Bank Jan 1990 - Present
    Head of Equities Cash Technology: Responsible for the global technology footprint.: AMRS, EMEA, APAC, India and CEEMEA. Responsibilities include Front-Office HT/PT/ETF/Listed Options/Electronic LOB and middle-office areas. Partnered w/FLU to move Bank up to #1 US Electronic Equities house.Co-Head of GMT Electronic Trading: Co-Head responsible for the global technology strategy, and head of the GMT engines.Head of GMT SRE: Responsible for the global markets technology as it relates to reliability engineering.Co-Head responsible for the global markets technology D&I strategy.Head of GMT NYC Volunteerism: Responsible for the global markets technology NYC volunteerism strategy and events, moved GMT to the NYC leader in volunteerism numbers.
  • Amazon Web Services
    Head Of Capital Markets
    Amazon Web Services 2018 - Present
    Seattle, Wa, Us
    Developed a ProServe offering, The Resilient Architecture Readiness Assessment (RA2), which was eventually merged into AWS product offerings. RA2, a customer engagement provides customers with a 360 degree view of their resiliency posture from an operations ,architecture ,testing ,disaster recovery and change management perspective. This was built based on best practices from our largest financial services customers that needed to run RPO zero and low RTO applications. Using a set of 70 dimensions, a customer can understand where they stand from a resiliency posture compared to best practices and receive prescriptive guidance on how to remedy any shortcomings. Accompanying the assessment is a comprehensive series of FMEA tests that can help a customer to physically test if the resiliency is meeting the expectations outlined in the assessment.Provide innovative, cloud-based end-to-end transformation/modernization to help accelerate go-to-market and revitalize operations. • Digital/Cloud-based Technology Modernization/Transformation: Leading, architecting, designing and implementing Financial Services Customer's and Systemically Important Financial Institution's (SIFIs) applications across all facets of resiliency (Scalability, Durability, Redundancy, Testing, Observability, Operations, Change Management, DR) • Transformation for the world’s largest electronic payments leader from Mainframe to Microservices, Digital and Cloud • Architecting and Designing Hybrid Cloud Solutions, using AWS Outposts • Architect Cloud Centers of Excellence, Cloud/Big Data Migration plans, DevOps disciplines/adoption, native cloud and serverless application design, and Chaos Engineering/Testing.• Business Transformation: Advising and enabling Financial Services Clients’ organizational, SDLC, and technology transformation to realize technical alpha, reduce technical debt, and increase competitiveness/efficiency/speed to market.
  • Independent
    Cio Advisory / Management Consulting
    Independent 2014 - 2018
    Cloud and DevOps Advisory and consulting services for Tier-1 financial services clients.• Digital/Cloud-based Technology: Modernizing technology portfolios, to eliminate technical debt, and increase agility/innovation • Architect Cloud Centers of Excellence, DevOps disciplines/adoption, native cloud and serverless application design.• Strategic Development: Collaborated to assess and create target state electronic trading architectures focused around latency, scalability, recoverability, maintainability and availability • Defined approach for SDLC automation and introduction of DevOps style of development.• Trading Platforms & Technology: Assessed QA approach for low-latency trading platform/defined testing framework • Worked with PE/VC firm on assessment, roadmap and proposal for a “Robo” advisory platform • Conducted an enterprise-wide electronic trading algorithm governance review.• Operating Model Analysis & Enhancement: Retooled the firm’s Enterprise Architecture (EA) organizational structure and operating/governance model to continue to add value and ensure better positioning for the firm’s move to DevOps, an Agile only SDLC, and a zero Data Center footprint.
  • Rbc Capital Markets
    Managing Director - Global Head Equities, Pb, And Futures/Metals Technology
    Rbc Capital Markets 2008 - 2014
    Toronto, Ontario, Ca
    Set technology strategy and direction for the Global Equities business, managed 500+ and a $130mm budget, and attracted top-tier Wall Street talent. Executive Chair for the Capital Markets Architecture Council and Electronic Trading Risk and Controls Oversight Committee. • Strategic Revenue Growth: Designed technology solutions resulting in Greenwich Benchmark Survey #1 ranking for Electronic Quality, Electronic Trading Client Service and Market Structure. Partnered to move RBC to an overall top 10 US McLagan ranking • Built a global Algorithmic/Electronic Trading offering that grew to an eight-fold increase in revenues.• Operational Improvement: Increased efficiency and reduced budget by nearly half over two years • Drove testing and engineering that reduced severity one outages and QA regression testing cycles (by 90%), slashing time-to-market and saving millions annually.
  • American Stock Exchange
    Cto
    American Stock Exchange Apr 2007 - Sep 2007
    Us
    Managed a staff of 250+ (on-/off-shore across IT Engineering/Networking, Development, Architecture, QA, BA, PMO, and Production Support), a $50mm budget, and vendor relationships. • Operational Improvements: Led a multi-phase, multi-project effort that migrated AMEX’s systems from a legacy data center to a new hosting facility, saving $20+mm/year • Crafted, architected and managed a FIX connectivity platform for AMEX Options trading.• Strategic System Enhancements: Enriched the client API feature set • Improved system stability 10-fold through standard release cycles and automation • Improved the SDLC and reorganized the development groups to improve sharing and use of resources.
  • Fxall
    Senior Director
    Fxall Oct 2005 - Mar 2007
    Toronto, On, Ca
    Managed staff of 75 (30 offshore), a $20mm budget, and all major vendor/service relationships for a leading provider of automated trading and workflow solutions for foreign exchange/treasury products.• Strategic Alignment: Partnered with Executive Management to align technology and business strategies • Defined technology direction, organized and set up procedures/standards for Application Development, QA and Application Support and transitioned from a "startup" mode running vendor provided software to a mature software development enterprise.• Trading System Development: Delivered a state-of-the-art trading system in six months to production that allowed FXall to retire its commercially licensed system and realize significant savings • Engineered a White Label ASP model system offering.• Cultural Renewal: Improved delivery of in-place teams/applications, designed a major new initiative, reorganized development groups, and introduced rigorous project planning, development metrics, and follow-up practices • Harmonized priorities between infrastructure and product management.\
  • Harborside Plus
    Cto
    Harborside Plus May 2001 - Jun 2005
    Us
    Third employee for a startup. Managed budget, vendor/service relationships, and strategic partnerships for a technology-based institutional broker-dealer that provided a centralized matching system to trade large blocks of equities. Spearheaded the, from-the-ground-up, development of the technology and operations team.• Dark Pool/Block Trading + OMS: Designed and delivered one of the industry’s first dark pool/block trading systems to integrate with buy side OMS. Delivered liquidity proactively by intelligently pushing large block matches to the trader rather than being reactive.• Trading System Development: Built a first generation scalable, FIX based Equity Block Crossing system utilizing a mix of commercial/Open Source technologies to maintain a tight budget and deadline that tightly integrated with the buy-side trader’s OMS via technologies like JAVA, FIX, Oracle 9i, and Linux. • Strategic Alignment: Partnered with C-Suite and heads of trading/sales to align technology strategy with business strategy • Defined the direction for technology and managed product development, application development, customer support, operations, etc.
  • Market Axess
    Senior Product Manager
    Market Axess Jan 2001 - May 2001
    New York, Ny, Us
    Helped define/execute the Global High Grade/Emerging Markets Disclosed Trading System for an online research/distribution platform.• Strategic Planning & Execution: Helped design and manage a global team of 35 (New York and London) across various functional areas.
  • Refco Group
    Senior Vice President
    Refco Group Sep 1999 - Jan 2001
    Us
    Managed a global staff of 85 and a $25mm budget. Defined technological direction and managed total quality discipline for Customer/Production Support, QA, Prod & App Dev, and operations. • Designed, Managed, and Implemented: (1) One of the first internet, multi-channel XML-based, highly scalable/low latency (executed orders in 1.5 seconds vs. 3 seconds) global order routing system (hubs in New York, London, India, and Singapore) that supports multiple delivery channels, is instrument agnostic (supports Futures, Equities, FX, etc.), provides access to any exchange/adapter (incl. the US Pits, CME, CBOT, Eurex Alliance and LIFFE) • (2) An internet-enabled retail Futures and Options Trading System.
  • Oracle
    Practice Manager
    Oracle Nov 1994 - Sep 1999
    Austin, Texas, Us

Seth Gelberg Skills

Equities Fixed Income Options Trading Systems Electronic Trading Management Software Development Financial Services Capital Markets Fx Options Trading Derivatives Sdlc Quality Assurance Software Development Life Cycle Business Analysis Agile Methodologies Market Data Strategic Planning Enterprise Software Cloud Computing Strategy It Transformation Fx Trading Test Automation Enterprise Architecture Investment Banking Agile Project Management Foreign Exchange Options Hedge Funds Project Management Business Transformation Leadership Build Automation Business Architecture Operational Transformation Low Latency Automated Trading Business Process Re Engineering Strategic Partnerships Business Continuity

Seth Gelberg Education Details

  • Florida Institute Of Technology
    Florida Institute Of Technology
    Computer Science

Frequently Asked Questions about Seth Gelberg

What company does Seth Gelberg work for?

Seth Gelberg works for Amazon Web Services

What is Seth Gelberg's role at the current company?

Seth Gelberg's current role is Head of Capital Markets.

What is Seth Gelberg's email address?

Seth Gelberg's email address is sg****@****ine.net

What is Seth Gelberg's direct phone number?

Seth Gelberg's direct phone number is +191799*****

What schools did Seth Gelberg attend?

Seth Gelberg attended Florida Institute Of Technology.

What skills is Seth Gelberg known for?

Seth Gelberg has skills like Equities, Fixed Income, Options, Trading Systems, Electronic Trading, Management, Software Development, Financial Services, Capital Markets, Fx Options, Trading, Derivatives.

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