Led SweetWater’s growth from the 24th largest Craft Brewery in the U.S. to the 18th largest inside of two years.Consistently over delivered on 2013 and 2014 Volume Plans including 2013 organic growth of +22%, overall growth of 32%, 2014 organic growth 22%, and overall 2014 sales growth.Grew home market of Georgia by 19% in 2014 reaching the one million case mark for the first time.Led a team of 23 Market Development Managers throughout the 14 state foot print with a development plan in place for the entire team.Took the lead to launch SweetWater in South Florida, Louisiana, Kentucky, Washington D.C., and Virginia including wholesaler assignments, strategic planning, hiring the local Sales Team, and developing roll out plan.Chain call responsibility including call points of RaceTrac, Harris Teeter, and Mellow Mushroom. Fully developed an Annual Business Plan process that was rolled out to all 90 distributors throughout the entire SweetWater footprint including a system of Must Win Priority Initiatives, Marketing Plans, Programming, and Innovation.

Responsibility for managing the #1 Sales Driver on Brand Guinness Draught throughout the entire U.S.Full responsibility of a national team of eight regional managers including recruiting, hiring, and people management.Developed a new approach to a Quality execution plan for the top 110 distributors in the U.S. setting expectations in gaining a full year commitment that would lead with taking action over audits.Work directly with the DGUSA Executive Team developing fiscal planning and prioritization on Guinness Draught in the On Premise.Created a new contracted team of seven individual market Guinness On-Premise Ambassadors concentrating on sales drivers including Quality, Distribution, Visibility, and Promotion.Successfully work with the Global Brand Team out of the St. James Gate brewery in Dublin, Ireland developing strategy in the US as well as working together on new initiatives such as shipping day reduction and output on keg deficiencies.Work with the National Account On-Premise Team on Guinness Draught to develop programming, field execution, and support throughout the year with customers such as Ruby Tuesdays, Buffalo Wild Wings, Fado Irish Pubs, and many more.

Central Chain Sales, (7/08 – 7/11) Regional Marketing successfully built effective plans for the Mid West and Mid South to exceed AOP two years in a row and helped lead the Mid South to the best results across the country against exceeding AOP in FY 2011.Structured the Mid South/Mid West Regional Marketing Team to be seen as a part of each group within the entire Central Region through a successful partnership, understanding of local market dynamics, distributor/commercial perceptiveness, and team work. Demonstrated Leadership by working reliably and expertly with all of DIAGEO’s cross functional teams including Brand, Innovation, Commercial Performance, Field Sales, Quality, Executive, Chain Sales, National Account, and Spirit Teams. Developed, tested, created all resources, as well as managed a successful national launch of the Guinness & Program that bridges the seasonality gap on Guinness and drives recruitment.Worked with DGUSA Brand Teams to bring to life an effective plan to stabilize and grow Smirnoff Ice across the country. Programming consisting of Multi Cultural opportunities including expansion of the current Hispanic Program, a new Smirnoff Ice Masters of the Mix Regional Program, Preparado Concept, and a development plan for a 24oz 8% ABV Ice Can.Full responsibility to manage Media and Marketing ATL and BTL investments to drive brand awareness, consumer impressions, and success based on market needs with consistent measurement and evaluation on all investments

Utilized superior sense of strategy of the wholesale and retail dynamics driving volume and profit success.Productively managed and promoted two direct reports to positions within DIAGEO Guinness USA who both have continued to accelerate their careers.Successfully managed and over-delivered on all shipment as well as volume targets in the #3 market in the country

Grew Total Portfolio volume and profit during back to back years including Fiscal 2005 that led to a +14% increasing business by 25% versus Fiscal Year 2004.Effectively managed DGUSA business thru the catastrophic conditions during and after Hurricane Katrina demonstrating a superior sense of leadership.

Alabama/Panhandle Florida, (6/02 – 1/04) Promoted to this leadership position and relocated from Atlanta, Georgia and over delivered volume targets throughout the entire time in market.Successfully grew brand Guinness to 30% increase in sales tripling national trend.

Launched Smirnoff Ice and Guinness Draught in a Bottle which became two of the hottest products in beverage industry.Delivered double digit growth in off-premise sales every quarter.

Managed the 3rd largest wholesaler in the country to exceed in double-digit growth for three consecutive years.

Increased total portfolio off-premise business to double-digit growth throughout largest volume time of year.

Manage sales, marketing and distribution for 4 European brewers in Alabama, Tennessee, Mississippi, Georgia, and Florida. references Excellent personal and professional references will be provided on request.