As the Principal of AvaRose Collective, I lead a purpose-driven agency focused on helping brands connect meaningfully with their communities. With over 18 years of experience in brand marketing and strategic growth, I’m passionate about building initiatives that go beyond profit, empowering brands to inspire, resonate, and make a lasting, positive impact. At AvaRose Collective, we partner with companies to craft strategies that reflect their values and create real, meaningful change in the… Show more As the Principal of AvaRose Collective, I lead a purpose-driven agency focused on helping brands connect meaningfully with their communities. With over 18 years of experience in brand marketing and strategic growth, I’m passionate about building initiatives that go beyond profit, empowering brands to inspire, resonate, and make a lasting, positive impact. At AvaRose Collective, we partner with companies to craft strategies that reflect their values and create real, meaningful change in the world. Show less

Results-driven Managing Director with extensive experience in co-building boutique creative advertising agency to achieve strategic growth and operational excellence. Proven ability to foster client relationships, drive innovative campaigns, and cultivate high-performing teams in a dynamic industry.• Led operations and account management, overseeing daily performance of client services, operations, and digital teams• Developed and implemented agency-wide systems and processes… Show more Results-driven Managing Director with extensive experience in co-building boutique creative advertising agency to achieve strategic growth and operational excellence. Proven ability to foster client relationships, drive innovative campaigns, and cultivate high-performing teams in a dynamic industry.• Led operations and account management, overseeing daily performance of client services, operations, and digital teams• Developed and implemented agency-wide systems and processes, including finance operations, business development, client onboarding, growth, retention, and HR management• Managed agency growth planning, budgeting, and resource allocation, achieving 2X revenue and margin growth year-over-year• Directed campaign management from strategic planning and concept development to production, encompassing online digital, social media, and live events Show less

Executive leader overseeing a 30-year-old third-party logistics brokerage, driving strategic growth across two offices. Managed a team of 25 full-time employees, revitalizing day-to-day operations and transforming Sales, Marketing, and Operations departments to take company to acquisition. • Grew revenue and margin over 30% from $20M to $31M in 20 months• Managed fiscal budgets and P&L to ensure financial accountability for entire company• Enhanced operational efficiency through… Show more Executive leader overseeing a 30-year-old third-party logistics brokerage, driving strategic growth across two offices. Managed a team of 25 full-time employees, revitalizing day-to-day operations and transforming Sales, Marketing, and Operations departments to take company to acquisition. • Grew revenue and margin over 30% from $20M to $31M in 20 months• Managed fiscal budgets and P&L to ensure financial accountability for entire company• Enhanced operational efficiency through software, technology and staffing updates• Restructured support model to promote employee growth and development• Expanded Chicago office from 3 to 10 employees, and overall staff from 19 to 26• Rebranded the company, including logo, marketing materials, and website Show less

Dynamic Creative Director on the executive leadership team, driving innovative strategies that elevate brand narratives and enhance client engagement. Proven track record of leading cross-functional teams to deliver compelling campaigns that achieve measurable results.• Lead Creative for all agency new business pitches and client service work/deliverables• Fostered relations with partner agencies to drive client acquisition and growth by 20%• Developed innovative strategies and… Show more Dynamic Creative Director on the executive leadership team, driving innovative strategies that elevate brand narratives and enhance client engagement. Proven track record of leading cross-functional teams to deliver compelling campaigns that achieve measurable results.• Lead Creative for all agency new business pitches and client service work/deliverables• Fostered relations with partner agencies to drive client acquisition and growth by 20%• Developed innovative strategies and tactics rooted in insights for meaningful brand engagement• Lead agency representative at client IMC/IAT meetings• Producer of paid and organic social media strategies and content • Executive producer of live events, overseeing production team and build/execution partnerships • Mentor to Art Director and two Designers producing brand, social and digital assets Show less

Creative Strategy and Ideation lead responsible for working and engaging with multiple account teams to deliver 360-degree brand marketing solutions across integrated channels.• Grew agency’s beverage alcohol brand vertical from $7MM to $17MM in 18 months• Leveraged consumer-based insights to formulate strategic based creative • Full cycle creative process from pitch to production: brainstorming, concepting, art direction and design, copywriting, deck development, sell-in… Show more Creative Strategy and Ideation lead responsible for working and engaging with multiple account teams to deliver 360-degree brand marketing solutions across integrated channels.• Grew agency’s beverage alcohol brand vertical from $7MM to $17MM in 18 months• Leveraged consumer-based insights to formulate strategic based creative • Full cycle creative process from pitch to production: brainstorming, concepting, art direction and design, copywriting, deck development, sell-in, storytelling and in-field production/execution • Managed and mentored team of five junior creative staff • XM creative lead for ABI Clients: Stella Artois, Lime-A-Rita and Best Damn (previously Bud Light for Bud Light’s Whatever, USA 2.0, and House of Whatever Tour) Show less

Business Development lead for new and existing client growth, providing insight-based strategic and creative ideation, art direction, pitch development and sell-in. • Led business development initiatives, delivering insight-driven strategic and creative direction to drive revenue growth and expand client relationships consistently generating $5M-$10M+ in agency revenue growth YOY• Developed creative solutions for program decks and presentations, guiding art direction and… Show more Business Development lead for new and existing client growth, providing insight-based strategic and creative ideation, art direction, pitch development and sell-in. • Led business development initiatives, delivering insight-driven strategic and creative direction to drive revenue growth and expand client relationships consistently generating $5M-$10M+ in agency revenue growth YOY• Developed creative solutions for program decks and presentations, guiding art direction and copywriting teams• Collaborated closely with GM and SVPs of Client Service to identify growth opportunities in key verticals Show less