Seth Kaufman Email & Phone Number

Portland, Or, Us

Beaverton, Or, Us

Atlanta, Ga, Us

Working on assignment at NIKE, dedicated to a strategic systems migration project. Responsible for data analysis, business and technical requirements discovery and documentation, and business alignment across multiple teams and countries. This work directly impacts the company's ability to understand business activities and consumer behavior, and is used by dozens of teams across the globe.

Fort Mill, Sc, Us

Portland, Or, Us

Established critical processes to aggregate, analyze, and report on data validity across systems to ensure new tool met stakeholders’ needs. I led pre-launch QA and beta testing. Collaborated with stakeholders for roll out to retail stores.

I provide CRM and analytics strategy and consulting services. For my most recent project I developed a CRM strategy guide for a technology and marketing services firm. The guide consisted of a CRM Playbook, a how-to for client engagements; and a CRM practice needs assessment, an overview of the critical job roles, technology, and client service needs required for a successful CRM service offering.

Herzogenaurach, Bavaria, De

I managed all aspects of adidas America's Customer Relationship Management (CRM) program. Over this time our marketable customer base grew over 100%, and customer retention rates increased every year.Managed email marketing program, encompassing customer lifecycle, marketing, and transactional email. Drove email strategy, functionality, scheduling, content planning, testing, and cross-department alignment.Served as U.S. stakeholder for global CRM platform and Marketing Services Provider selection processes.I led the business team for CRM platform migration. Delivered project on time, on budget, and to requirements.Managed RFP and vendor selection for product recommendation vendor.Drove new projects and functionality development. Worked with business and IT teams to develop business cases, project specifications, and functional requirements. Responsible for final business approval and project performance.Developed, maintained, and monitored various KPI reports covering business and customer metrics.Developed forecasts for both long-range strategic planning and annual budget planning.Managed web analytics for adidas U.S. website, www.adidas.com/us.I championed and led development of the first email response models at adidas globally. These models delivered higher ROI and simplified email audience targeting.Designed, implemented, and analyzed tests across the eCommerce organization, including on-site tests, promotions, customer lifecycle management, creative, and email.Developed forecasts for annual budget planning process.Managed team of three people. Managed data analytics vendor, marketing service provider, and other vendors.

Tigard, Oregon, Us

I managed all analytics for the company. Used SAS and SQL extensively to provide accurate analyses to all company executives and departments. Well-versed in DATA step programming, SQL, macro programming, and Excel output. In two years MotoSport increased sales more than four-fold.Developed and analyzed performance metrics for company website and marketing department. I made changes based on performance, and provided recommendations to senior leadership.I developed, monitored, and analyzed website tests. Recommended changes based on test results.I forecast company and departmental budgets and demand projections, and monitored actuals vs. forecasts.I managed search engine marketing and affiliate marketing programs. I initiated our search engine optimization program, leading internal efforts and managing SEO consultants.Responsible for catalog list management and response forecasting. Guided marketing decisions and evaluated campaign effectiveness. Provided all analytics to support these efforts.Improved yield for marketing campaigns through analyses that identified customer groups for targeted marketing efforts.I recognized potential value in using a data processing vendor. Use of vendor led to savings of over $50,000 per year. I also initiated use of a list broker to increase audiences and streamline direct mail campaigns.Supervised team of two people, as well as multiple vendors.

San Francisco, California, Us

Developed and implemented strategic projects. Projects included roll-out of new origination channel, integration of new data source into origination and account management, and vendor selection. Managed projects end to end, from RFP development to production implementation.I conceived a new idea for pre-approved small business credit offers. Successfully implemented a pre-approval process, increasing response rates and approval rates more than 200%.Successfully led major infrastructure development project, integrating external vendors with Bank’s proprietary underwriting system. Managed project from RFP development to production implementation.Managed automated decision platforms for application processing, account management, and transaction processing for the Risk Management Department.I was Wells Fargo’s representative to Small Business Financial Exchange (SBFE), the first industry-driven small business data exchange. Served as alternate member of Board of Directors and on the Data and Standards committee.Developed the analytic databases to support a new product launch and credit application data. These databases proved to be reliable tools for ongoing product risk management.Managed migration of analytic database through change of source system, providing critical link between historical and current operations. Oversaw data discovery, data mapping, user and systems requirements development, test plan, and project timeline. Managed vendors and internal team to deadline.Performed risk analysis for existing and prospective customer bases. Monitored risk, delinquency, utilization, and other aspects of risk analysis on prospective and new customers.Worked with product groups to develop direct marketing campaigns, including budgeting, data requirements, reporting, and campaign analysis.Explored new possibilities for evaluations of risk, including innovative methodological and informational approaches.Managed team of six people and several vendors.

Richmond, Va, Us

Graduate Certificate, Data Analytics

Bs, Interdisciplinary History

Education record

Statistics

Bachelor Of Science - Bs