Seth Kurlinski Email & Phone Number

United States

Norton, Ma

•Responsible for the regional management of all aspects of Bacardi USA brands' business across MA and RI.•$100MM sales•$5MM budgets•GP and pricing management•Sales execution management•Member of Sales Operating Group, a team of executives tasked with managing corporate sales policy and strategy. •Managing 1 Portfolio Manager to assist in all administrative functions.•Managing 3 Portfolio Specialists to assist in all brand development functions.•Development of on-going corporate strategy and resource management. •Assisted ownership in securing contracts for exclusive distribution rights to the Bacardi portfolio of brands in MA and RI•Developing, monitoring, and tracking supplier and management goals and programs. •Forecasting, extracting, and analyzing sales and program data. •Developing and maintaining reports that meet supplier and management reporting requirements. •Providing continual communication of tracking and program analysis to the supplier and sales management teams •Coordination of supplier planning and review meetings. •Product management to ensure appropriate inventory levels and pricing controls focused on achieving program objectives and competitive marketability.

Norton, Ma

•Responsible for the regional management of all aspects of Bacardi and Brown Forman’s programs and product management across MA and RI.•$160MM sales•$5MM budgets•GP management•Managing 2 Portfolio Managers to assist in all vital functions.•Developing, monitoring, and tracking supplier and management goals and programs. •Forecasting, extracting, and analyzing sales and program data. •Developing and maintaining reports that meet supplier and management reporting requirements. •Providing continual communication of tracking and program analysis to the supplier, management and the sales force. •Coordination of inventory requirements to meet sales goals. •Coordination of supplier planning and review meetings. •Member of Sales Operating Group, a team of executives tasked with managing corporate sales policy and strategy.

Avon, Ma

•Responsible for the dedicated management of all aspects of Bacardi and Brown Forman’s programs and product management.•Monitoring and tracking supplier and management goals and programs. •Extracting and analyzing sales and program data. •Developing and maintaining reports that meet supplier and management reporting requirements. •Providing continual communication of tracking and program analysis to the supplier, management and the sales force. •Coordination of supplier planning and review meetings. •Scheduling of tastings.•Product management to ensure appropriate inventory levels and pricing controls focused on achieving program objectives and competitive marketability.

*Analyzed the US liquor industry and designed a comparable company analysis of two major players in the manufacturing segment. *Critically analyzed Horizon Beverage's financials and operations, especially costs and delivery systems.*Developed unique methods for calculating and analyzing costs from an extensive database of delivery schedules. *Delivered several recommendations to cut costs, including, but not limited to, more efficient routes and switching to a seasonal delivery schedule. *Became extremely proficient in data mining and in the use of MS Excel and Powerpoint.

*Led a team of 25 employees through a difficult cultural transition from privately-held owner to corporate subsidiary, which was particularly challenging given the strong distaste for corporate ownership among the local community in Big Sky. *Developed and tracked innovative, incentive-based rewards through daily, weekly, and monthly server contests in order to motivate the staff to accomplish financial and performance goals. *Became skilled in the customization and integration of POS systems.*Received the “Wine Spectator Award of Excellence for Outstanding Wine List” all three years with the company. *Managed relationships with five separate wine distributors of differing size and selection quality, including placing orders, tasting new wines, and coordinating functions held on- and off-site. *Managed entire wine inventory, including storage, stocking, pricing, updating menu, and compiling tasting notes.*Created unique customer experiences through wine-paired dinners, tastings, and special events in order to boost profitability and patronage during slow times for the business.

*Became proficient in the use of POS systems.*Dynamic, team-oriented atmosphere that frequently required taking on roles beyond mere job description to ensure high quality service and customer satisfaction.

*Directed accuracy and expediency of food-order preparation and delivery by managing and organizing all food orders rung into kitchen by serving staff. *Managed all communications between two facets of the organization.

*Trained in French service by the Wolfgang Puck family of restaurants

Mba, Entrepreneurship

Activities and Societies: VP Wine Club, Energy and Environment Club, Marketing Club, Soccer Club Cum Laude Honors, Focus in Strategic.

Bachelor Of Arts, Philosophy

Education record