AeroLeads people directory · profile
Seth Marcus Email & Phone Number
Senior Advertising Research and Data Analyst
at
Outside
1 work email found
@washingtonpost.com
1 phone found area 120
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Advertising Research and Data Analyst
Location
Ballston Spa, New York, United States
Who is Seth Marcus? Overview
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Quick answer
Seth Marcus is listed as Senior Advertising Research and Data Analyst at Outside, based in Ballston Spa, New York, United States. AeroLeads shows a work email signal at washingtonpost.com, phone signal with area code 120, and a matched LinkedIn profile for Seth Marcus.
Seth Marcus previously worked as Principal Audience Insights Analyst at The Washington Post and Senior Research Analyst at The Washington Post. Seth Marcus holds Master Of Arts - Ma, Organizational Sciences from The George Washington University.
Company email context
Email format at Outside
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{first}.{last}@washingtonpost.com
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Profile bio
About Seth Marcus
I’m a data storyteller. I help key stakeholders solve business challenges by analyzing and synthesizing disparate data sources into a singular, concise reading (a story, if you will) of the current situation, the business implications, and my recommendations. Traditionally trained in quantitative and qualitative research as well as analytics practices, I understand the nuts and bolts of data collection methodologies (and their limitations). I also work closely with sales, strategy, and marketing teams and understand their worlds. Together, these experiences allow me to serve as an important resource for promoting data-fluency and actionable insights in any organization.Through my master's degree in organizational sciences, I have a deep understanding of the mechanics, cultures, and leadership styles that can exist within organizations and am very comfortable working with departments across the company. I possess a systems thinking mentality - making me adept at both understanding the big picture and guiding the critical moves to turn insights into action.Ultimately, my passion lies in moving beyond the “what” to deliver the “why", "so what", and “what next” to my business partners.
Listed skills include Market Research, Microsoft Excel, Analysis, Analytics, and 28 others.
Current workplace
Seth Marcus's current company
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Outside
AeroLeads page
13 roles
Seth Marcus work experience
A career timeline built from the work history available for this profile.
Principal Audience Insights Analyst
Senior Research Analyst
Storytelling with Data - synthesize syndicated, primary, and secondary research to build pre-sale marketing materials that demonstrate the value of The Post as a platform for advertising clients; advise sales and marketing personnel daily on the strategic positioning of The Post; author internal weekly newsletter uncovering insights regarding content performance, audience insights, and industry news sent to 500+ employeesPrimary & Secondary Research - conduct and present custom primary research studies for internal stakeholders in the organization that cover consumer trends and advise decision-making on new products; Aggregate information from secondary research sources on key strategic issues for decision-makers across the company.Project Management - lead analysis and cross-departmental coordination of monthly research and analytics presentation for the executive team.
Feb 2021 - Aug 2022
Research Analyst
Mar 2019 - Feb 2021
Senior Research Manager, Media Development
Supervised completion of Q4 2018 reporting and development of project road maps for Q1 2019 for an annual tracker study for a technology company covering CMO media platform perceptions
Jan 2019 - Mar 2019
Manager, Research & Measurement
Group Nine Media
• Led a small team responsible for using first and third-party data to build pre-sale marketing materials for ad sales (pre-sale side) and running ad measurement studies across all major advertising verticals (post-sale side)• Directed all phases of research projects: survey writing, vendor management, budget-tracking, collaboration with internal operational teams, optimization of results, report writing with actionable insights, client presentation• Supervised 2 Research Analysts and oversaw relationships with third-party research partners (Millward Brown Digital, comScore, Nielsen, Vision Critical) • Led the creation and implementation of new interdepartmental communication systems that resulted in better partnership between sales and sales support functions
Feb 2018 - Dec 2018
Senior Research Analyst
Group Nine Media
Nov 2016 - Jan 2018
Senior Research Analyst, The Colab
Thrillist Media Group
• Coordinate, implement, and optimize advertising effectiveness studies for all native content campaigns• Oversee relationship with third-party research partner, Millward Brown Digital, for all campaigns executed • Manage all phases of research projects: survey writing, communication with third-party providers, collaboration with ad ops team, optimization of results, report writing with actionable insights, answering client questions/follow-ups• Analyze Thrillist audience and content via comScore and Google Analytics for ad sales in pre-sale pitch phase• Write, oversee, and administer, Thrillist Insights Weekly, an internal newsletter covering industry trends and news on sponsored content• Lead training sessions to new analysts and sales team members on internal research practices and capabilities
May 2016 - Oct 2016
Research Coordinator, The Colab
Thrillist Media Group
Jun 2015 - Apr 2016
Research Associate
• Selected member of rotational training program covering quantitative, qualitative, and secondary research practices• Wrote and oversaw questionnaire development, analytical plans, and reports for clients in the pharmaceutical and financial services industries for both longitudinal (tracking) studies and qualitative (focus group) studies
Jun 2014 - May 2015
Database Marketing Intern
•Conducted advanced analytics to determine Net Promoter Score trends among demographic groups•Developed and analyzed retention rates to identify opportunities for growing customer loyalty•Directed analyses and methodologies to build high-level insights on segment behavior•Created a competitive price analysis to guide a major product re-pricing initiative •Led project to test agent responsiveness and email efficiency; presented findings for communications audit •Presented research findings from various projects to Customer Relationship Management team
Jun 2013 - Aug 2013
Database Marketing Intern
•Analyzed data to profile and target retail customers for cross-selling initiative•Created individualized heat maps as a part of the annual customer and producer data packets for each of the 80+ agencies, which were used for their business planning processes for the upcoming year•Conducted quality assurance checks on all reports before issuing to internal clients
Jun 2012 - Aug 2012
Market Research Intern
•Performed quality control reviews of online questionnaires•Served as the last checkpoint for review of reports before issuing to clients•Project managed and analyzed surveys during development phase
Jun 2011 - Jul 2011
5 education records
Seth Marcus education
Master Of Arts - Ma, Organizational Sciences
The George Washington University
Leadership, Management
Nyu School Of Professional Studies
Social Psychology, Neuroscience
Pace University
Bachelor Of Science (B.S.), Marketing & Operations Management (Honors Program)
University Of Delaware
Education record
Scarsdale High School
FAQ
Frequently asked questions about Seth Marcus
Quick answers generated from the profile data available on this page.
What company does Seth Marcus work for?
Seth Marcus works for Outside.
What is Seth Marcus's role at Outside?
Seth Marcus is listed as Senior Advertising Research and Data Analyst at Outside.
What is Seth Marcus's email address?
AeroLeads has found 1 work email signal at @washingtonpost.com for Seth Marcus at Outside.
What is Seth Marcus's phone number?
AeroLeads has found 1 phone signal(s) with area code 120 for Seth Marcus at Outside.
Where is Seth Marcus based?
Seth Marcus is based in Ballston Spa, New York, United States while working with Outside.
What companies has Seth Marcus worked for?
Seth Marcus has worked for Outside, The Washington Post, Ipsos In North America, Group Nine Media, and Thrillist Media Group.
How can I contact Seth Marcus?
You can use AeroLeads to view verified contact signals for Seth Marcus at Outside, including work email, phone, and LinkedIn data when available.
What schools did Seth Marcus attend?
Seth Marcus holds Master Of Arts - Ma, Organizational Sciences from The George Washington University.
What skills is Seth Marcus known for?
Seth Marcus is listed with skills including Market Research, Microsoft Excel, Analysis, Analytics, Strategy, Quantitative Research, Leadership, and Software Documentation.
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