Seth Matlins

Seth Matlins Email and Phone Number

Los Angeles, CA, US
Seth Matlins's Location
Los Angeles, California, United States, United States
About Seth Matlins

I'm a versatile operator/marketer, with a career spent in and advising the C-suite of the most iconic brands globally, designing efficient, effective, and often culturally-driven solutions to their most intractable problems. Side note: I've never held a position that existed before I had it.If I've any one strength it's what Steve Jobs described as the "ability to make unexpected connections between fields," one of the benefits of doing what I do for as many brands as I have. I'm currently the Managing Director of the Forbes CMO Network; overseeing and building the editorial, content, programming strategy, and development for one of the most influential communities of marketers globally, including the Forbes CMO Summit; The World’s Most Influential CMOs list, the Entrepreneurial CMOs list, and a growing portfolio of editorial initiatives. My work is to help evolve the art and science of marketing at a time when marketing and brands are in real crisis. Previously, I spent 5 years at Endeavor's cultural marketing agency 160/90, where I built and oversaw the Strat Planning, Cultural Insights, Purpose-Driven and Entertainment Marketing practices. I also sat on Endeavor's DEI board of advisors.I was Live Nation's first Global CMO, overseeing a marketing organization of 500, led the company to YoY EBITDA growth in both a recession and one of the most scrutinized mergers in recent history. In 14 months, I re-architected data-driven, fan-centric media and creative strategies, reinventing plans/ops across the whole of the marketing organization. While a career is about far more than its successes, some other moments:- Built 5 different marketing businesses inside Hollywood’s two biggest companies, CAA and Endeavor- Bear the scars of lessons learned as a failed entrepreneur who tried to make the world a better place for women and girls (still trying.) - Created CVS's BeautyMark platform, changing the face of beauty globally- Authored both The Truth In Advertising Act, Federal Legislation, twice introduced in Congress with bi-partisan sponsorship, and The Scratch & Sniff Book of Weed (7th printing)- Convinced eBay to post their first video ad, making video integral to their platform- Put Coke into American Idol, a partnership AdAge said “transformed TV advertising” (and Coke)- Reframed Google's search query for suicide- Recommended against Sprite signing LeBron out of HS. Not everything's a winner.- Represented 3 of the first 4 US Gold medalists in beach volleyball. (Random, yes.) Of course there's more, so find me if you'd like to talk.

Seth Matlins's Current Company Details
The Wisdomous Company

The Wisdomous Company

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Founder
Los Angeles, CA, US
Seth Matlins Work Experience Details
  • The Wisdomous Company
    Founder
    The Wisdomous Company
    Los Angeles, Ca, Us
  • Forbes
    Managing Director, Forbes Cmo Network
    Forbes Jan 2022 - Present
  • American Advertising Federation
    Board Member
    American Advertising Federation May 2023 - Present
  • The Adcouncil
    Board Member
    The Adcouncil Apr 2023 - Present
  • Global Citizen
    Advisory Board Member
    Global Citizen Jan 2019 - Present
    New York, New York, United States
  • Endeavor
    Evp, Cultural Strategy & Insights
    Endeavor Oct 2016 - Dec 2021
  • That Was Then Enterprises
    Founder
    That Was Then Enterprises Jan 2010 - Oct 2016
    A brand and I.P. development company, developing our own equities and providing advisory services to major brands and organizations, embracing pro-social marketing as a growth accelerant.
  • Live Nation
    Global Cmo And President Of Sales
    Live Nation Feb 2009 - Mar 2010
  • Creative Artists Agency
    Founder And Co-Head Caa Marketing (Strategy)
    Creative Artists Agency 2000 - 2008
  • Rock The Vote
    President
    Rock The Vote May 1998 - Jul 1999
  • Proserv
    Senior Vp Marketing
    Proserv 1994 - 1998

Seth Matlins Education Details

Frequently Asked Questions about Seth Matlins

What company does Seth Matlins work for?

Seth Matlins works for The Wisdomous Company

What is Seth Matlins's role at the current company?

Seth Matlins's current role is Founder.

What schools did Seth Matlins attend?

Seth Matlins attended Northwestern University.

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