Seth Opeil Email & Phone Number

King Of Prussia, Pa

Philadelphia, Pennsylvania, United States

Managed the creation of a new website including the link structure, keyword analysis, design templates, and website flow with the goal of greater visitor interaction and increased lead conversion. Managed S.E.O. improvement by generating content, coordinating back-end improvements with an outside agency, developing additional authoritative backlinks, and supervising website audits.Restructured the internal customer intake process and onboarded a customer management system designed to track customer interaction from first website visit to the conclusion of a case. This included planning CMS fields, mapping the customer outreach process, and linking digital tracking on the website to the CMS system.Reviewed previous campaign success, market viability, website analytics, and competitor analysis to present monthly reports to the law firm's partners.

West Chester

Managed and executed all digital marketing initiatives (Google ads, retargeting, social media efforts, and digital display). Ensured campaigns were properly targeted, tracked successfully, and compliant based on the corporate standards from BMW and MINI North America.Managed S.E.O. performance by supervising website audits, coordinating coding and back-end improvements with an outside agency, and leading a content generation process. Managed content generation by the internal product knowledge specialists through establishing a best practice process, editing article submissions, creating an editorial calendar, and posting articles based on S.E.O. compliant standards.Set-up tracking metrics and utilized analysis for determining quarterly marketing plans, auditing campaign performance, and improving active landing pages to yield higher conversions percentages. Reviewed previous campaign success, market viability, website analytics, and competitor analysis to present monthly reports to the general managers.

Philadelphia, Pa

Built vendor relationships to negotiate competitive pricing and purchase digital and traditional advertising. Evaluated vendor performance and adjusted partnerships based on success.Set-up tracking metrics and utilized data analysis to determine market viability, coordinate content release, improve S.E.O., and report on marketing performance via Google Analytics and SEM Rush.Audited customer management system to increase the efficiency of data collection and enhance the usefulness of CMS data within marketing reports.Managed S.E.O. performance via the marketing team and utilized in-market directories and public relations efforts to generate content, improve search rankings, and increase internet traffic.

King Of Prussia, Pa

Developed and initiated marketing strategies to brand, market, and publicize products for both retail and commercial markets through logo design, marketing literature creation, website development, and content generation.Created, designed, and purchased packaging, labels, marketing literature, and point-of-purchase displays for retail customers.Planned content editorial schedule, executed public relations efforts, managed social media, and coordinated event marketing.

Media, Pa

Promoted the company to the general public through social media presence, outreach calls, email marketing, and event marketing.Created promotional materials and presentations to supply to potential leads and customers.Completed data entry, researched target markets, and pinpointed market preferences to focus sales efforts.

Pittston, Pa

Worked in conjunction with production, promotion, and sales departments to develop advertising campaigns for businesses and promotion events.

Wilkes-Barre, Pa

Acted as communication medium between studio operations and the control room.Organized/produced clients’ commercials for marketing department.Wrote and organized scripts and rundowns for various retail and commercial products.Camera, audio operator, and chyron operator for WBRE NBC News

Mba, Marketing, 3.72

Activities and Societies: Inducted into Delta Mu Delta -- the MBA Honor Society

B.A., Communication And English, 3.44

Activities and Societies: Inducted into the Communication Honor Society and Alpha Lambda Honor Society