Seth Richardson Email and Phone Number

Serve as coach to N. Texas state team, ensuring they progress in their roles, preparing them for future• Monitor business performance of team through frequent engagement, standardized performance review and personal development plans• Ensure local team remains clear on objectives and prioritization of those objectives• Manage and build brand sales/marketing plans and budgets to meet or exceed the net sales targets developed and approved by TM and division director• Leads strategic business decisions within the State• Build and communicate the brand commercial plans to Distributor Leadership - agree on objectives, targets, priorities and budgets• Serves as the primary contact with distributor leadership• Collaborates with distributor General Sales Managers & Managing Directors for oversight of business management and execution• Responsible for the execution of all Texas commercial and chain plans with the distributor team, and holding them accountable to agreed upon targets/goals• Monitors and measures performance of all distributor activities that affect BF brands• Reconciliation and consistent management of Indiana distributor investment, brand spending and brand activity support• Applying responsible conduct and behavior to all things that you do that affect our company, products, distributor, customers and agency

• Responsible for calling on 30 Chains in Texas with focus on HEB, CostCo, Kroger, WalMart, Sam’s, Albertson’s, United, Fiesta, Safeway, and Target• Accountable for category management, case sales, distribution, programming and planning for all 30 Accounts• Finished FY ’08 103%, FY’09 +105%, FY’10 +110%, F’11 +.70%Awards won-2007: Cutrerian of the Year, Best Market Performance-Foundation Brands-Tx, SRA Off Premise Team-Safeway, Division of the Year-SWAwards won-2008: SRA Off Premise Team-Kroger, Managers Choice Award-LBD, Best Overall Market Performance-Tx, Developing Brands, Jack Daniel’s FOB-TxAwards won 2009: Triple Crown Awarded, Division of the Year-Tx, Best Overall Market PerformanceAwards won 2010: Triple Crown Awarded, Best Market Performance Jack Daniel’s-TxAwards won 2011: Best Market Performance Jack Daniel’s FOB, Overall Mkt Performance-Tx

• Assign Monthly Quotas and Clear Plan of Strategic Action.• Managed and accountable for all wine sales in Austin, San Antonio, Corpus Christi, and the Valley• Territory sold 101% of goal in first year and 105% of goal in second year• Promoted to next position

• Oversee and Train Ten Wine Sales Representatives.• Assigned Monthly Quotas and Clear Plan of Strategic Action.• Conducted One-on-One Insight and Counsel with Sales Force.• Awarded “Lead Team” Consisting of Top Producing Salesman.• Instill Positive and Successful Characteristics in Team.• Promoted in May 2001 After Graduating from UT while Merchandising for Block.• Completed E&J Gallo Training Program• Underwent D.E. Jones Training Seminar• Awarded Largest Retail Wine Sales Route ($2,000,000+) within Company• Received Salesman of the Month October 2001, May 2002, & August 2002.