Consult with, and coach clients on all aspects of their communications and marketing plan, including idea generation, production, and promotion of visually driven campaigns. Produce digital marketing solutions for nonprofit and commercial clients, including editorial and commercial video content and social media distribution strategies. Developed and evolved YouTube strategy to maximize audience growth and revenue potential. Created and marketed a first-ever e-commerce solution.

Lead communications and marketing efforts for a leading New Jersey environmental organization focused on water quality and conservation. Developed and implemented integrated strategies to achieve advocacy, science, education, conservation, and development goals. Built a strong social media following with user engagement across multiple platforms. Fostered relationships with local and regional media to maintain regular coverage of The Watershed Institute and its areas of concern. Collaborated with coalition partners across New Jersey and Pennsylvania.

Produced photos, video, and social content and design branded material, signage, and displays for use across the organization. Lead communications and marketing efforts for a leading New Jersey environmental organization. Increased social media following with a focus on user engagement. Fostered relationships with local and regional media. Collaborated with coalition partners across New Jersey and Pennsylvania.

Expanded the company's general video viewership growth strategy to include a focus on sponsored programming and repeat viewership. Partnered with local market leadership in hiring of skilled video teams. Fostered diversity, creativity and innovation in video production, including targeted videos for niche audiences on social platforms and the adaptation of new technology (drones, virtual reality and augmented reality) in service of high-quality storytelling.

Developed the company’s first videojournalism strategy. Provided leadership to content, tech, data and revenue teams at corporate level and in 12 markets nationwide to increase video production, quality and viewership.

Managed award-winning photo and video department of 30 people. Lead daily operations and long-term project development for print and online including award-winning video projects "State of Reflection" for the 10th anniversary of Sept. 11 and "Being George" looking at the cutthroat competition to be a George Washington reenactor at the annual crossing of the Delaware in New Jersey.

Created new revenue streams through video sales and production. Video editor on 2011 Pulitzer Prize-winning project, “The Wreck of the Lady Mary.”

Created and led new department. Trained and managed 15 videojournalists, winning four regional Emmy awards in year one.

Bureau reporter in Seneca Falls. Covered local news, features, and politics.

Handled multiple assignments per day. Converted department to digital photography.