- Established and lead an internal business unit responsible for strategic, conceptual and commercial planning and execution of all Sports Marketing partnerships.- Negotiate and oversee 70+ professional teams, leagues, and event partnerships across 15 different brands including UFC, PGA Tour, League Cup, COPA, US Open, and 20+ NFL and NBA teams. - Work in collaboration with Commercial Planning to establish KPI's across all brands and develop proprietary tools for ROI measurement.- Cross-functional collaboration, agency and partnership management.- Responsible for over $100M AMP (advertising, marketing, and promotion).

- Domestic lead for US Global Travel Retail, Trade & Shopper Marketing. Tasks included partnering, planning and programming across all major US airports. - Ambassador and Education lead. Responsibilities included developing program strategy and management 30 field-based advocacy leaders across Tequila and Whiskey portfolios. Brands included, Mastro Dobel, 1800 Tequila, Cuervo, Bushmills, Tincup and more. - Developed an internal Sports Marketing business unit. Negotiated and managed over 30+ professional sports partnerships across the entire portfolio. - Brand Manager for Matusalem Rum a Luxury and Ultra-Premium brand. Generating year-over-year 10%+ volume and value growth.- Established a new product development process for a global CGP organization.

- Launched Proper No. Twelve, from glass to bottle-on-the-shelf. The fastest growing whiskey brand from 2018 - 2020 in the US. - Managed the relationship with joint venture celebrity owner, Conor McGregor.- Developed the global go-to-market strategy with commercial and ATL platforms. - Established budgets and volume forecast while coordinated supply logistics directly with international distribution.

- Shopper Marketing lead for the North East, South East, MEGA Regions.- Consulted and advised sales teams on advertising and promotions that align with commercial plans to help drive regional marketing decisions.- Responsible for $30MM AMP across 38 markets.- Responsible for 54% of total revenue and 51% of total volume, which delivered +10% year over year P&L (profit and loss) contributions.

- Shopper Marketing lead for the Northeast Region.- Managing a regional AMP budget of $9.5MM for 8 markets for the entire Gallo portfolio.- Identified and negotiated strategic partnerships to aid in conversion and awareness.

- Developed the marketing strategy for a low-calorie Vodak owned by Pitbull and Fergie.- Managed all national marketing initiatives for a brand, sales and supplier partners. - Increased brand volumes over 100% year over year.

- Developed strategy and marketing initiative across a portfolio of Pop Culture Brands, including: Where’s Waldo? and Voltron.- Generated over $10M gross profit. - Managed, motivated and coached a team of marketing associates, coordinators and interns responsible for program implementation.

- Led strategic development, implementation and evaluation of key equity, value and volume drivers for a portfolio of brands within the Liqueurs category. - Delivering over $78MM of P&L.- Managed joint venture partnerships and over 10 agencies relationships.

- Led the development and production of Crown Royal Television, the first Branded Entertainment Channel on-line. - Liaison for celebrity endorsements and integration as well as partnership relationships with properties such as NASCAR, Kentucky Derby, PBR and Country Music properties.- Assisted in the planning and execution of the Crown Royal brand strategy, which included writing GAME plans, program management, continual performance analysis and budget management. - Created innovative national promotions to obtain buy-in from sales and marketing leaders within the organization.