Aditya Seth Email and Phone Number

Auto parts Retailer: Project Management, Data Management, Insight Development- Created data collection templates for clients and managed timelines for data collection and processing for over 50 datasets each quarter- Leveraged marketing mix model results to generate in-depth insights on the performance of different marketing channels and helped clients reallocate over $20 million of investment towards products with higher returns- Carried out secondary research to help client understand customer preferences for auto-parts post COVID19 Audio Equipment Retailer: Market Entry Analysis- Designed, deployed and analyzed a media plan for client’s entry into 2 international markets with a market potential of $3 billion dollars- Used marketing mix modeling techniques to develop futuristic scenarios that helped the client formulate a medium term marketing strategy to optimize their marketing budget

Wireless Communications: Project Management and Business Development- Created customer journey workflows using MS Visio to help client understand different stages of their customer acquisition process and developed tools and documentation to support them at each stageManaged client’s business development pipeline worth over $4 million using Hubspot and developed 50+ detailed proposals for potential customers - Managed project deployment timelines and coordinated with 6 stakeholders to develop wireless internet networks that enabled remote learning in underserved counties in the Midwestern United StatesLife Sciences: Human led Transformation- Worked closely with C-suite executives of a $3 billion life sciences company to conduct an agile transformation of their 250 people strong marketing organization- Conducted internal surveys, identified pain points within the organization and developed strategies to make the marketing organization more lean and efficient with the goal of achieving 20% growth in revenueNursing Education: Market Sizing and Qualitative Research- Conducted a granular bottoms-up market sizing exercise, combining data from 3 data sources to uncover opportunity of over $500 million for the client- Collated primary and secondary research to develop a competitive analysis that identified the client’s position in the market vis-à-vis competitors across 10 parameters

• Carried out detailed industry research including analysis of over 100 datasets from JetNet Evolution’s database to develop a targeting plan for potential private jet customers in the east and south east regions of the United States• Analyzed performance of company website and social media on the basis of metrics such as page views, visitors and conversion rate using Google Analytics and Adobe Analytics and presented monthly reports to the CEO

• Measured success of SEM programs and prepared weekly reports for four clients with insights based on Key Performance Indicators such as cost per click, traffic by region & page views using Google Analytics, Google Data Studio and Power BI