Seth Elliott Email & Phone Number

London, GB

Vancouver, British Columbia, CA

Troy, MI, US

Stockholm, SE

Denver, Colorado, US

• Promoted from CMO to new position of COO.
• Oversaw Go-to-Market, Customer Success, Business Operations, People Operations & Finance, comprising approximately 33% of corporate staff
• . Guided the organization to a 20x revenue increase
• . Managed corporate development efforts, including 3 acquisitions
• . Collaborated on governance and regularly interacted with Board of Directors

Denver, Colorado, US

• Built the company’s global marketing activities and team (eventually 20+ personnel). Highlights included:
• . Developed company strategy and creating integrated position and messaging.
• . Constructed the entire lead generation funnel from lead-> MQL -> SQL (paid digital spend, offline/direct spend, SDR prospecting).
• . Created a demand generation motion rooted in account-based marketing.
• . Oversaw brand marketing, content marketing. product marketing, field marketing, PR. etc.

Paris, Île-de-France, FR

• Stellantis' (at time Groupe PSA’s) global mobility brand focused on aggregating shared mobility services including cars, scooters, bicycles and ride hailing services and now growing into a true Maas (Mobility as a.
• . Deployed 8 figure annual budget across digital, OOH and ‘traditional’ channels in 17 countries and 32 cities.
• . Increased MAUs by 70% (more than 4.5% MoM), while reducing unit COCA.
• . Served on Executive Committee to set strategy and manage corporate operations.
• . Created internal ‘Agency’ to spearhead marketing activities for other Groupe PSA mobility units, including Paris Carsharing, Washington DC Carsharing, PSA Rent, and PSA Connected Services.

Madrid, Madrid, ES

• Madrid based Software as a Service (SaaS) startup delivering a mobile-first platform to enable small/medium sized merchants in developed and emerging market locations to rapidly open an online commerce storefront.
• Responsible for marketing and sales activities, managing a direct team of 16.
• Increased merchant (customer) acquisition by 350%.

• Provided Interim C-Suite Executive services, as well as executive entrepreneurial coaching to emerging growth and middle-market firms.Highlights of activities include:
• CMO consulting services to United Consortium / Sytem JO - largest seller of consumable sexual and intimacy products at specialty retail.
• Interim Chief Marketing Officer of Healthy Mama Brands - the leading provider of OB/GYN approved Maternity Wellness Supplements formulated specifically for pregnant women.
• President of Vincent Longo Cosmetics (see listing below)
• Interim President and Chief Operating Officer of Immune Therapeutics (see listing below)
• Interim Chief Executive Officer of Newlio (see listing below)

• Recruited by Company’s angel investor to serve as Senior Executive operating and growing 20-year old prestige color cosmetics brand.
• Directed e-commerce activities, including driving an increase in new e-commerce customers of 45%, via PPC, content creation and Influencer out-reach initiatives.
• Opened new distribution opportunities – including Macy’s and Hudson’s Bay Company.
• Led all daily activities, including strategy, marketing, creative, sales, product development and operations, while managing a team of 10 personnel.

Orlando, FL, US

• Recruited by investors to serve as Senior Executive in order to accelerate growth for this specialty pharmaceutical company focused on distributing patented therapies to combat chronic, life-threatening diseases.
• Increased physician registrations by 118% over 3 months.
• Structured and managed a national representative based marketing and sales force, leading to a 28% increase in patient count over 60 days.

• Recruited by institutional investor to serve as ‘Executive Officer’ for funded growth company focused on delivering a SaaS mobile activation and engagement platform.
• Set strategic priorities, including encapsulating Business Model Canvas, discovering product-market fit and identifying key partner categories.
• Led business development activities to secure channel partnership arrangements, resulting in relationships with Luth Research, Soapbox Sample, BigAir Studios, Meredith Corp. and others.
• Managed daily operational activities.

New York, NY, US

• Engaged by angel investors to rejuvenate a next generation consumer insights platform. Upon departure Company was for the first time operating at cash-flow break-even.
• Restructured failing product-development process, delivering a product release in 100 days.
• Led business model canvas and strategy planning, resulting in a new in-market revenue generating business model.
• Initiated sales and business development processes.

Hollywood, CA, US

* Collaborated on business model ideation and evaluate strategy in regards to product-market fit.* Managed each step in the business development deal process from strategy/planning, pipeline development, prospecting, outreach, terms negotiation, contract drafting and negotiation and implementation.

US

Initial Curator for the South Florida edition of The Startup Digest, a weekly email providing listings of events throughout the region of interest to the Startup, Entrepreneur and Technology communities.

The Startup Forum (TSF) seeks to foster the development of a vibrant regional startup community. TSF encourages entrepreneurial formation and growth and promote early stage regional investment. TSF serves three primary constituencies: entrepreneurs, investors (both institutional and angel) and government (and related not-for-profit) organizations.* Founded.

New York, NY, US

• Managing Director for a boutique investment bank, focused on firms in the greater New York area. Provided investment banking, business development and corporate development services to middle market.
• Secured a $14 million private equity recapitalization for a direct response marketer.
• Structured a $12 million tax-advantage Employee Stock Ownership Plan (ESOP) for a large architectural firm.
• Managed $10 million commercial finance and equity recapitalization for a disease management company.

• Founder and President of consulting firm offering business development and advisory services tostart-up and emerging growth market companies.
• Acted as Board Member for Copyright Control Services, an Internet anti-piracy firm, including securing $1 million in financing and representing the company in its $25 million sale to a NASDAQ traded digital rights.
• As Chief Financial Officer of Double Agent Software collaborated in securing key strategic alliance and coordinated $3+ million angel financing.
• Provided valuation analysis and strategic business consulting to US-Rx, an electronic medial records company, culminating in an investment at suggested valuation by a Partner of one of Silicon Valley's top Venture.

• Co-founded internet sporting goods retailer and served as interim operating manager, including concept development, business planning and financial modeling.
• Collaborated with Chief Executive Officer in securing partnerships with key vendors (Nike, Reebok, etc.).
• Negotiated major sports figures and their agents to secure endorsements and active participation.
• Managed $3.5+ million financing round.
• Attracted experienced senior management and Board of Directors (including former CEO of The Sports Authority, former Chairman and CEO of K-Mart and Vice Chairman of The North Face).

• At the time Commonwealth Associates. Managed complete deal process including: originating and selecting potential transactions; performing valuation analyses; structuring and negotiating terms; supervising legal teams.
• Participated in more than 20 individual transactions.
• Served as co-lead for $12 million i-Mall financing (subsequently sold to Excite!)
• Served as lead for a $20 million PIPE for DataLink Systems, which subsequently rose from its deal price of approximately $4 to $80.
• Implemented the firm’s first Analyst program.

Mba, Finance

Bachelor’S Degree, Int'L. Relations And Economics