Complex solutions are easy, simple solutions are hard. This counterintuitive phrase encapsulates my mentality as a product executive. Anyone can build products that take a complicated problem and leave it complicated (or worse, make it more complicated). But the best companies and product leaders know how to iteratively distill complex solutions until they arrive at something that makes the problem simple, intuitive, and easy for users. I’m energized by accurately identifying the problem and delivering the simple solution to drive revenue growth and better customer outcomes.As an Assistant Vice President of Product with a proven track record in SaaS and AI-enabled software, I excel in both product and business strategy. My ability to look over the horizon and connect dots paints a picture of the future, ensuring that my products stay ahead of the curve. My excellent written and visual communication skills enable me to clearly convey product vision to internal stakeholders, executives, and users alike. I bring valuable strengths to the table: I'm the guy who keeps his cool, thrives on casting a vision of the to-be state, thinks strategically when others are thinking tactically, and loves the challenge of defining new and difficult problems (because solving problems is the easy part...).I am passionate about design and committed to using human-centered design principles to deliver beautiful products and effortless user experiences. As an architecturally-minded product leader, I focus on building solutions that leverage reuse to solve a pattern of problems. I stay at the forefront of technology, particularly in the latest developments in machine learning and artificial intelligence, and how these technologies can evolve user experience, efficiency, and business profitability.When I’m not on the job, I can be found geek-ing out to some of my favorite sci-fi; reading up on the latest crypto trends, taking on all manner of DIY projects around the house; or playing around on the piano and bass. I always like making new professional acquaintances. Reach out to me at sethaparker@gmail.com, if you want to talk product development, sci-fi, economics, or DIY.