Seth Arnold Email & Phone Number

Ontario, Ca, Us

Phoenix, Az, Us

- Lead the management of U-Haul's mobile app product portfolio across Android, iOS and web, serving over 1M active users- Launch a new multi-channel marketing initiative in our mobile apps through integration with Airship to take advantage of in-app messaging, push notifications, and embedded content- Collaborate closely with the Data Science team to develop tagging strategies for customer profiles in support of marketing campaigns- Interface with the Data Science team to develop machine learning (ML) and large language models (LLM) to support the creation of a chat bot and dashboards that deliver analysis and insights into app user data and feedback (both internal and app store reviews) to identify emerging topics and user sentiment- Collaborate with the Design and Digital Marketing teams to develop messaging strategies and design frameworks for marketing campaigns in our apps- Maintain a comprehensive product portfolio and backlog to drive simultaneous enhancements across each platform- Deliver app enhancements that increase user engagement and maximize revenue generation for each business unit- Develop and implement programs and processes that increase communication across the org by fostering cross-team collaboration and engagement with business units- Develop and implement documentation best practices for our programs and product catalog- Engage with Design teams using Adobe and Figma to craft and review mockups for feature enhancements that account for the unique constraints of developing in a hybrid web & app environment

New York City, Us

- Developed comprehensive product requirements for Max streaming app development teams (mobile apps, web, OTT, connected TVs, consoles) to guarantee alignment with U.S. privacy regulations, including CCPA, CPRA, VPPA, and other applicable standards- Aligned with engineering teams and stakeholders to evaluate and approve Architecture Design Documents (ADDs) for regulatory compliance regarding user data (PII, SPI)- Produced comprehensive documentation utilizing Confluence for Architecture Design Diagrams (ADDs) and data flows, outlining the entirety of user data movement within and outside Warner Bros Discovery systems- Created Product Requirements Documents (PRDs) for engineering teams, incorporating regional privacy and data regulations- Worked closely with internal audit teams to facilitate thorough reviews of digital products, encompassing websites, games, etc., ensuring comprehensive coverage of all relevant requirements and fostering proactive compliance measures- Performed testing and quality assurance for all product features associated with data and privacy compliance requirements, ensuring seamless integration across diverse platforms

Pasadena, California, Us

- Led the management of Dine Brands (IHOP & Applebee's) product portfolio, encompassing separate websites and iOS and Android mobile applications- Developed and maintained a comprehensive backlog of user stories to drive simultaneous enhancements across multiple platforms for each brand- Delivered enhancements to each brand's platforms, incorporating additional integration functionality with key service providers such as Olo, SVS, and DSPs like DoorDash and UberEats- Launched a product from inception to release (0 to 1) for a new brand, "flip'd", a Quick Service Restaurant (QSR) Proof-of-Concept (POC); leveraged existing technical infrastructure and teams to create iOS, Android and Web experiences- Engaged with UI/UX design teams through Figma to craft wireframes and mockups for feature enhancements and redesigns across websites, iOS and Android mobile apps

Santa Clarita, California, Us

- Led end-to-end product development lifecycle for Princess.com, resulting in a 10% increase in user engagement- Defined product vision, strategy, and roadmap, aligning with company goals and customer needs- Utilized data analytics and user feedback to make informed decisions and iterate on product features for continuous improvement- Act as the Product Manager for integrating Adobe Experience platform (Analytics, DTM, Launch, Audience Manager) into Princess.com for monitoring, analyzing, and reporting site activity- Led the refactor of Princess.com's Data Layer, resulting in quicker page load speeds (up to 7 seconds), added hundreds of additional data points throughout the site- Managed a diverse portfolio of hundreds of A/B tests and experiences on Princess.com utilizing Adobe Target, driving data informed decision-making and optimizing user experiences on the website- Worked with UI / UX design team in Figma to create wireframes and mockups for the e-commerce website- Collaborated with development teams to prioritize and implement new features, enhancements, and bug fixes

Burbank, Ca, Us

- Coordinated project timelines to ensure the timely delivery of analysis reports for content delivery systems- Led a QA testing team in conducting security investigations on software and hardware products to proactively prevent the unauthorized leakage of Disney content- Collaborated with stakeholders and vendors to oversee timelines for the delivery of reports and assessments for products, ensuring effective project management- Conducted research and analysis on digital content delivery and security technologies, providing valuable insights and recommendations to drive informed decision-making

Burbank, Ca, Us

- Translated feature requests into actionable user stories and epics in Jira, ensuring clear communication between stakeholders and development teams- Analyzed user feedback and performance analytics to optimize product features and enhance overall user experience- Utilized Balsamiq Mockups, Axure, Sketch 3, and InVision to create wireframes and prototypes that adhere to Disney's design standards, ensuring a consistent and appealing user experience- Acted as the product owner for the internal iPad app within the Disney Content Security team, overseeing the digitization of their auditing workflow

- On-site consultant for Australian technology company specializing in consumer insights and business intelligence servicing many of the top motion picture and television companies here in the U.S.- Oversaw product development for several proprietary business intelligence products and services which utilized large quantities of existing data already being routinely collected- Coordinate project and product requirements between clients here in the U.S. and developers and analysts in Melbourne, AU- Testing support and feedback throughout product development life cycle

Washington, District Of Columbia, Us

- Oversaw a team of business intelligence analysts and directed daily operations for all online content protection efforts within the western hemisphere and Asia- Developed and executed strategies that focus on reducing the financial damage online piracy does to the MPAA’s member studios- Successfully lead a global initiative which greatly reduced the availability of infringing mobile applications across the three platforms including Android, iOS, and Windows- Subject matter expert on many brand protection related topics including: Peer-to-Peer (P2P) file sharing (BitTorrent), streaming and downloading illegal content, payment processors, mobile apps, search engines & SEO, Darknet (TOR), and hosting providers- Actively participate in an ICANN working group focused on redefining the rules and regulations surrounding Registrars, Privacy / Proxy services, and Whois

Washington, District Of Columbia, Us

- Created analytical reports based on market research and consumer insights which were utilized by executive leadership to promote legal content distribution world-wide- Provided analysis of large data sets comprised of data from multiple sources for the purposes of building intelligence reports on consumer trends and digital distribution of films and television online