As SVP of Agency, AdTech & Publisher Revenue I lead a team of 10 talented salespeople including Sales Directors and Account Managers. I am responsible for the planning and execution of a global sales strategy, detailed revenue forecasting and budget oversight.

Amino is a payments company that combines technologies from blockchain, payments, and advertising to bring transparency to online advertising. With a founding team comprised of co-founders of Integral Ad Science, Monetate, and Sailthru, Amino lifts the shroud from the media supply chain and eliminates fraud, waste, and abuse, making the entire industry more transparent and cost-effective.

Top-10 venture accelerator and early stage innovation fund focused on education and healthcare technology startups.- Head digital marketing and communications efforts, including developing marketing strategy and leading implementation of initiatives.- Drive growth in an overcrowded marketplace of similar businesses offering little differentiation.- Cultivate and manage relationships with senior leaders at partner organizations, including: Blackboard, Accenture, Xerox, Becton Dickinson, Penn State, Penn Medicine, Merck, and AARP.Key achievements include:- Refreshed an established brand by hiring new team members and executing a brand identity overhaul.- Forged relationships with university partners and technology providers to change model for how Dreamit delivers innovation to partners.- Implemented innovative digital platforms for better internal and external communications. Increased efficiency and impact. Improved traction with target communities of entrepreneurs, investors and corporate innovation executives.- Dramatically increased alumni communications and built engaged network of 250+ entrepreneurs and founders. Created series of channels for alumni to share insights and opportunities with each other and a network of mentors and advisors.- Rebuilt website to educate and capture leads within startup community. Implemented multiple analytic measures to provide insight into brand engagement with target audiences.

Consumer experience marketing agency focused on large scale consumer brands.- Overhauled brand and updated business strategy. Transformed traditional print and direct marketing agency into “consumer experience” agency. Created new logo, website and vision.- Implemented strategic business development processes, resulting in adding multiple new clients, including HBO and Juicy Juice.- Generated new business by leveraging thought leadership opportunities. Empowered entire agency to participate in business growth.

Collaborated with sister agencies, Digitas and Razorfish. Provided social media consulting for several Starcom Mediavest Group clients and encouraged continued innovation of “Paid, Earned, Owned and Shared” media approach.Key achievements:- Led pitch strategy and new business presentations. Responsible for developing new business for clients such as: Aflac, Best Buy, Burger King, Coty, Carnival Cruises, HBO, Warner Brothers, LinkedIn, Kraft, Estee Lauder, Bridgestone/Firestone. - Supported and helped to win 2013’s largest media pitch for Honda Motor Company’s national business with an innovative social purchase-funnel study.- Brought “social-at-the-center” approach to successful defense of MediaVest Mondelez account.- Championed new integrated model offered by Starcom Mediavest Group with social at the core.- Helped evolve service offerings to align with changing needs of sophisticated and dynamic brands.- Developed quarterly “hack-a-thons” with major social networks.- Led “Social Technology Tour” at CES for key VivaKi agency personnel and clients.- Served on Executive Committee within Big Fuel and Starcom Mediavest Group Global Growth Team.Business Development (2010 – 2011) - Developed and executed growth strategy through new business and client development. - Integral in evolving boutique content agency into full-service social media agency that pioneered social media marketing.- Partnered with founder to develop new company story and align business with demands of emerging new media.- Led pitch strategy and presentations for new business wins, including Samsung, Phillips Electronics, Starwood Hotels, Microsoft, T-Mobile and Clorox. Helped secure largest social media retainer to date with General Motors.- Changed organization to meet needs of “always on” marketing model. Created Social Labs team dedicated to innovation.- Led recruiting efforts for top-level talent during explosive growth period. Advised on opening and staffing office in Detroit.