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Marketing and sales executive who has led all aspects of sports and entertainment ticket operations in excess of $10M annually. Proven influencer with a record of accelerating sales volume and improving sales execution and planning. Expert team-builder who cultivates high stakes customer relationships. Skilled at interpreting the voice of the customer through optimized insights. Developer of high-performing teams focused on sustainable profitability and revenue growth. Completed my Masters in Digital/Social Media Marketing in May 2018.Specialties: Content Marketing, Integrated Marketing, Social Media, Brand Management, Competitive Analysis, Strategic Sales & Marketing, Box Office management, Sponsorship Agreements, Community Relations, Staff Communication, CRM.Ticket Systems and Software: MS Office Suite (Word, Excel, Powerpoint), R Studio, Quickbooks, CRM, Ticketmaster Products (TM Classic, Archtics, TM360, and TM+), TopTix SRO4, AudienceView, OvationTix, RMS Frontline Solutions, Choice Ticketing, Glitnir, TicketNetwork POS, Stubhub (Classic, Pro and Data Portal), Vivid Seats Skybox, Ticket Evolution (Traditional and Core) and Paciolan, Knowledge of SPSS, SQL and Salesforce
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Manager, Recruiter OperationsRegional Care Network Dec 2020 - Mar 2022New York City Metropolitan AreaInterview and onboard healthcare professionals for 20+ long term care facilities.Supervised off-shore Recruiters. -
Senior ManagerEntertainment Benefits Group Feb 2018 - May 2019Greater New York City Area*Negotiated strategic partnerships with venues, teams, and promoters to increase their ticket sales and profits through the Multi-Channel distribution market.*Leveraged existing relationships within the sports and entertainment industry to increase EBG's presence in the marketplace.*Utilized CRM database to identify inventory acquisition opportunities from businesses and individual clients.*Managed and facilitated inventory distribution for Fortune 500 partners including PSL's, Suites, additional inventory, etc.*Implemented sales plan for achieving profit and sales forecasting goals via a group of pricing specialists. -
Director Ticket Operations, Sales, Marketing And New Business DevelopmentTixcity Feb 2012 - Aug 2017Edison, Nj*Worked closely with the Vice President, Sales & Service to develop strategic sales and marketing plans for ticketing operations and development of new business to achieve targeted sales levels and grow revenue.*Administered implementation of all new sales strategies and initiatives for ticketing; overseeing and directing all ticketing and operational activities managing order processing and overall inventory in excess of $10M.*Managed system of checks and balances to ensure optimal protection of assets. Exercised financial controls balancing and reconciling sales and receipts.*Guided, coached, and developed high performing ticket service staff emphasizing a commitment to exceptional customer service and organizational values.*Led the execution of Professional Bull Riders Partnership managing $900K in ticket sales; collaborated with key stakeholders of New York area entertainment (Christmas Spectacular - $950K; Elf - $750K; Rangers - $200K; Cirque Du Soleil - $150K; NY Knicks - $200K; Family shows $50K; Westminster Dog Show - $15K); ensuring ticketing needs, event implementation and process.*Rendered deep knowledge and experience of primary ticket market to cultivate customer relationships and optimize industry presence at trade shows, arenas, theatre and B2B networking events.*Collaborated cross-functionally to accelerate sponsorship sales and activation of partnership agreements.*Facilitated event management and on-site client fulfillment at pickup locations, arenas, stadiums and box office. -
Account ExecutiveMadison Square Garden Apr 2008 - Jan 2012Madison Square Garden Entertainment*Engineered a consultative approach through relationship building and collaboration resulting in increased sales for a department that generated over $30 million in revenue across 20+ sports and entertainment events.*Cultivated and solidified relationships with key clients to maximize revenue; achieving individual annual sales of $5M including $3.4M linked to the Radio City Christmas Spectacular.*Collaborated with the New York Knicks to conceive Jewish Heritage Night selling 1,000+ tickets and generating $40K in group sales revenue; leading to league and industry wide sales initiative that presently remains in practice.*Performed market research and delivered industry metrics and data feedback to Director and Vice President on improving sales execution and marketing strategies to meet organizational objectives.*Led organizational development in the facilitation of training for seasonal sales staff on Architics/Ticketmaster platforms and department policies and procedures; simultaneously supporting the call center and full-time sales staff on sales techniques and daily operations. -
Assistant General ManagerSussex Skyhawks Feb 2006 - Apr 2008*Constructed and directed ticket creative sales plans and marketing promotions to accelerate revenue growth, maximize season ticket base and fan attendance. Consistently achieved sponsorship goals by developing and cultivating relationships with local businesses.*Facilitated daily box office operations including ticket sales reconciliation, facility maintenance, ballpark and field preparation and supervision and development of staff and ground crew.*Administered team internship program; managing event operations staff, guest services, ushers, ticket-takers, parking, cleaning crew, emergency medical and event security staff.*Oversaw and managed team budget and player equipment inventory; coordinated all team logistics.
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Ticket Sales ManagerNorth Shore Spirit Sep 2003 - Feb 2006*Actualized and implemented sales strategy to optimize season ticket, mini plans and individual ticket sales.*Managed box office operations; recruited, trained and supervised group sales team and ticket sales staff.*Executed game day operations, payroll administration; facilitated scheduling, training and supervision of all full-time and game day staff.
Seth Bettan Skills
Seth Bettan Education Details
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Marketing -
Sports Management
Frequently Asked Questions about Seth Bettan
What is Seth Bettan's role at the current company?
Seth Bettan's current role is TicketVault - Ticket Resale Solution┃SaaS┃Revenue Growth┃Marketing and Sales.
What is Seth Bettan's email address?
Seth Bettan's email address is se****@****den.com
What is Seth Bettan's direct phone number?
Seth Bettan's direct phone number is +178171*****
What schools did Seth Bettan attend?
Seth Bettan attended Sy Syms School Of Business, Endicott College.
What skills is Seth Bettan known for?
Seth Bettan has skills like Archtics, Ticketmaster, Community Relations, Sales Management, Sales Operations, Corporate Events, Event Management, Event Marketing, Facility Operations, Box Office Management, Social Media Marketing, Client Retention.
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