Seth Brady Email & Phone Number

Orlando, Fl, Us

Leads strategic media planning, provides thought leadership, and delivers growth-driving programs for 13 wide-ranging Disney lines of business including Consumer Products, adventure travel, sports, group sales in North America plus support for Disney World, Disneyland, and Disney Cruise Lines in LATAM.

Leads the digital marketing team supporting The Walt Disney Company's consumer products commercialization division. Responsibilities include audience management, performance marketing (including search, social, and email marketing), and CRM for shopDisney.com, the Company's flagship e-commerce destination.

Los Angeles, California, Us

Senior executive reporting to CEO responsible for all performance and brand marketing for SaaS subscription startup delivering outsourced HR services US small businesses. Oversaw and executed programs spanning digital marketing, marketing analytics, conversion optimization, social media marketing, content development, lead nurturing, and more to fuel early stage customer growth.

Senior executive reporting to division President. Led all marketing, branding, & customer acquisition activities for a new direct-to-consumer digital auto insurer. Successfully launched mobile-first digital insurance business in Pennsylvania. Oversaw marketing strategy, branding, customer segmentation, digital marketing, social media, PR/media communications, paid media, mobile, content marketing, consumer insights, lead generation, conversion optimization, analytics, marketing attribution, and voice of customer initiatives.

Led e-commerce merchandising and content functions for TOMS across multiple channels (web, catalog, mobile) and product lines (footwear, eyewear, apparel, and more). Drove NA and EMEA rollout of new global ATG web platform, launched programs to maximize conversion (product reviews, onsite search, and taxonomy, dynamic recommendations, content, video, web analytics, and asset syndication).Developed TOMS.com digital roadmap to help drive domestic and international growth across multiple channels and devices.

Merrimack, Nh, Us

Developed online strategy and drove programs to increase revenue and margin for Brookstone's digital properties (desktop, tablet, and mobile). Defined and executed Brookstone's mobile strategy, from launching tablet- and mobile-friendly websites to leading A/B testing practice to improve conversion rates. Led an in-house team of online merchandisers, marketers, and content creators responsible for UX/design, feature roadmaps and development, onsite search and merchandising, A/B testing, web analytics, product recommendations, and online reviews.

Led a team of 20+ geographically disbursed technology professionals overseeing platforms and operations in support of 300+ hundred of global artist and music label websites (hosting, e-commerce,email, analytics). Led department restructure, refocusing team members on strategic e-commerce, CRM, and CMS initiatives while trimming budget and overhead by 20%.Launched an online analytics solution to store and analyze 1B+ records of global sales and marketing data likeiTunes, Amazon, and Spotify to uncover new marketing opportunities.

El Segundo, Ca, Us

Responsible for all demand generation, digital marketing, and content development activities supporting Belkin.com, including social media and online campaigns, managing content across international territory sites, & partnering with UX and Technology teams to improve design & usability to increase conversion rates.

Merrimack, Nh, Us

Led digital marketing, online merchandising, UX/design, content, analytics, and web development for $80M B2C computer hardware e-commerce business. Optimized key programs including online merchandising, search, email marketing, and ratings & reviews, driving major improvements in multiple e-commerce conversion + customer engagement KPIs.

Led technology strategy for B2C and B2B web development efforts supporting EMI Music, N.A. and its affiliated music labels (including Capitol Records, Virgin Records America, and Blue Note). Oversaw enterprise migration and management of hundreds of label and artist websites to new platform, implementing standardized content management, e-commerce, and CRM capabilities across the portfolio.