Seth Brewer Email & Phone Number

Hartford, Connecticut Area

Leading the team that is building a full-funnel digital direct customer acquisition platform that to-date has produced positive results across four business divisions:> 121% increase in quote requests in first year> 289% increase in yearly quote request volume in 4 years> 141% increase in direct bound premium over 4 years> 31% increase in Return On Ad Spend (ROAS) 2022-23> 277% increase in quote requests from paid marketing> Cost-per-lead 21% below industry averagesTogether we achieve those results by:> Crafting multi-format content and creative that creates a memorable positive brand impression and informs with relevant and useful information> Launching, managing, and optimizing multi-channel paid and organic campaigns that build awareness and drive leads> Delivering memorable and delightful online experiences that are easy to find (SEO) and provide easy pathways to simple transactions (UI/UX).> Connecting, collecting, and managing data from the top of the funnel all the way through so that we can...> ...produce dashboards and visualizations that help us find opportunities to continuously improve and expand from end to endAnd we’re just getting started.

Hartford County, Connecticut, United States

Hartford, Ct

Applying digital and social media marketing to help people discover and understand things they can do everyday to protect the property, businesses, and people they love... and how Travelers can help.> Developed comprehensive digital channel strategy defining the optimal alignment of purpose, audience, and content; ensuring that each channel is working it's hardest to deliver relevant content to people who gain value from it> Introduced long-range digital marketing calendar to align campaign planning and execution with business priorities> Introduced and implemented social listening and publishing platform to drive efficiency in scheduling, engagement, approval flow, and reporting.> Implemented actionable reporting and analytics in a measurement framework to drive optimization of digital marketing and tactics> Built collaborative framework for content creation to increase speed and quality of content production> Launched paid social marketing to increase targeted reach and engagement> Developed and implemented B2B content marketing strategy merging follower growth, targeted promotion, and sales enablement to deliver highly relevant content to prospects and agents> Introduced social selling and launched training and coaching program, enabling sales teams to find, connect to, and engage with prospects and agents to develop a network of decision makers, gain their trust, and win their business> Developed and oversaw the production of a curriculum of online learning modules designed to train agents on how to use digital and content marketing to drive new business, retention, and cross sell initiatives.

Hartford, Connecticut Area

Helping The Hartford's consumers, customers, intermediaries, and employees connect with each other on things that matter.> Initiated and managed the launch and maturity of The Hartford's corporate social media presence in 2009> Developed strategy and roadmap for the organizational structure to support social media as a formal discipline in 2010> Developed and formalized processes for responding to social media customer service issues> Lead the development of social media team in 2011> Procured and implemented social media listening platform> Oversaw enterprise social media campaign that increased corporate social following from 5,000 to 130,000> Developed the 2012 strategy and objectives for enterprise social media and gained approval from senior management > Sponsored internal audit review to develop maturity model defining appropriate risk management of social media initiatives> Developed and implemented processes to assess risk and apply mitigation to support the efficient development and launch of social media initiatives

Responsible for providing the employees of The Hartford with a best-in-class intranet with the overriding goal of informing, enabling, and connecting employees to help them be more engaged, productive, and successful.> Developed, promoted, and implemented strategic direction for the intranet aligned with enterprise and line-of-business objectives.> Managed day-to-day operations of multiple channels in support of complex communications with 30,000 employees of a Fortune 500 company.> Lead and coordinated the efforts of web designers, information architects, usability experts, application developers, analytics professionals, agency partners, and independent analysts to continuously improve the online experience for employees.Additionally responsible for day-to-day management of the execution of internal and external social media marketing and communications tactics and lead the development of The Hartford's enterprise social media strategy.

> Responsible for online brand standards development and maintenance> Managed enterprise social media strategy and execution> Managed content strategy, process, and maintenance of thehartford.com> Responsible for online support applications including the company's agency locator

Provided guidance on web initiatives to business areas within the company and to companies external to The Hartford. Work with the business, design, and technical teams throughout the project life-cycle to provide strategy advisement, requirements gathering and documentation, user interface and interaction design, usability and functionality testing, and presentation to stakeholders.

Consultant both independently and with teams on eBusiness projects for b2b and consumer focused companies. Provided expertise in developing and implementing Internet marketing strategies and design for clients including, among others, Carvel Corporation, Yale University, and SS&C Technologies, Inc.

Developed and managed the strategy, concept, design, and production of Web sites for over 200 clients. Produced the firm’s corporate identity, marketing program, and materials; assessed and purchased the software necessary for Web site production; established internal standards and project processes; secured new business; and scouted, recruited, and trained a full design staff.

Developed advanced marketing materials from concept through production, directed design staff members in executing project work, and assisted in the development, promotion, and enterprise-wide implementation of brand standards.

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Education record