LW Consulting, Inc. (LWCI) is a recognized leader in providing compliance and risk management solutions across the full continuum of healthcare delivery.Additionally, LWCI is an Independent Review Organization performing audits under CIA's and an expert resource to providers, attorneys, and government agencies in ensuring organizations meet the myriad guidelines, requirements, and statues that regulate the delivery of healthcare services.As the Chief of Staff, I direct and manage policies, programs, and team members that provide internal support to the firm. This includes the sales, marketing, human resources, and administrative functions. By ensuring our consultants have the resources they need, my team grows the business.

As the Chief Revenue Officer, I aligned, managed, and improved revenue-generating operations including marketing, sales and business development. I drove our strategy to position the company to achieve revenue goals and be recognized as an industry leader. Major Accomplishments:- Managed a team to dedicated marketing professionals, instilling the brand vision and standards throughout all collateral materials.- Administered the revenue goals of several client facing professionals with a focus on pipeline growth and accountability across the entire business.- Directed the creation of a database and reporting system to analyze executive compensation at non-profit organizations. This was accomplished with an API to gather publicly available data and structure the findings to actionable insights to client organizations. This concept went from idea to first signed contact in only 141 days!- Orchestrated the continuous hygiene of customer / CRM data, leading to improvements in targeted marketing as demonstrated by increased open rates, click rates, and deal activities.

Major Accomplishments:- Lead the development of a new area of consulting expertise, taking the service from launch to first signed client in 22 days.- Harnessed the HubSpot CRM, creating a reliable "source of truth" for sales activities and outcomes. This was accomplished through an aggressive database hygiene campaign, coupled with content analytics and the development of custom reports and dashboards to support business decisions.- Implemented an SEO program that grew organic traffic by more than 15% year over year, and total users by more than 5% year over year.- Directed the marketing programs for several new product and service initiatives, including training video series, SaaS solutions, and customizable policy manuals- Lead a brand refresh, creating an updated look while maintaining visual consistency.- Collaborated with consultants across several functional levels to improve their sales efforts with data analytics and personal coaching.

For more than 35 years, Beers + Hoffman has achieved creative architectural design for clients across the United States. The firm specializes in design for senior living, healthcare, K-12 education, commercial properties, and places of worship. Offering a full suite of architectural services, the team handled projects ranging in size from modest additions to new 200,000 sf. facilities. I was privileged to support the firm through innovative marketing initiatives and business development inquiries.Major Accomplishments:- Assumed responsibility for the planning and execution of all marketing and business development initiatives. - Developed internal brand controls, including a multi-year marketing plan, style guides, sponsorship guidelines, and consistent digital and print collateral.- Launched a revitalized website for the firm within 90 days, with an eye towards maximizing SEO.- Created a business development plan with goals directly related to revenue KPI's..

Holleran is a recognized national leader in creating business intelligence for aging services providers. The firm specializes in engagement and satisfaction surveys, market intelligence data analytics, community health needs assessments, and leadership development.Major Accomplishments:- Engaged and managed a multi-faceted team of sales and marketing professionals.- Acted as the chief steward of a nationally recognized brand built on data integrity.- Directed and forecasted annual / quarterly sales goals for a $2.5m business.- Developed relationships with 700+ clients in the United States and Canada.- Featured speaker at conferences nationwide; recognized for thought leadership.- Drove multi-function teams to develop new offerings while keeping an eye on Corporate Social Responsibility.

Varsity is a boutique branding and advertising firm that specializes in the aging services space. It is a division of the Pavone Marketing Group.Major Accomplishments:- Managed a multi-client, national portfolio in a fast paced agency setting.- Developed, managed and executed the communications efforts of a boutique advertising agency, primarily serving the not-for-profit senior living space. - Directed digital branding marketing efforts for more than a dozen clients nationwide, with cumulative creative spends over $1m annually.- Created branded digital content for clients and internal senior leadership.

The Masonic Villages of Pennsylvania are one the nation's largest not-for-profit retirement community systems, serving thousands of residents across its five campuses. Major Accomplishments:- Managed the online presence and digital reputation for more than a dozen entities.- Constructed and deployed several new websites utilizing a CMS system, accounting for $35k in new e-commerce revenue.- Developed and executed strategies for SEO, SEM, and SMM campaigns, driving marketing leads.

The Pennsylvania Masonic Youth Foundation manages programs and initiatives aimed at improving the lives of young people across the Commonwealth.Major Accomplishments:- Created traditional and digital media content, including editing and publishing one monthly and two bi-monthly newsletters, and managing multiple websites and social media feeds.- Led statewide communications and training efforts for more than 1,000 volunteers.

Alderac is a well known publisher of hobby and board games, with products available in multi languages around the world. Major Accomplishments:- Managed community relations, specializing in customer engagement and strategic marketing for the Legend of the Five Rings brand.- Curated content for social media channels and websites.- Demonstrated and promoted products as national conventions.- Worked remotely, as part of a global team, creating a great customer experience.

Games Workshop is a globally revered brand that creates board and hobby games. The company's intellectual property has been turned into video games, movies, books, and more!Major Accomplishments:- Administered benefits for the North American Division, including the national headquarters and more than 60 retail stores across the United States.- Negotiated annual benefits renewals, with an eye on cost savings while maintaining critical coverages.- Audited monthly benefits statements, saving the company nearly $60k in the first year alone.- Consulted with managers and employees on a variety of human resources issues, such as disciplinary action, FMLA, recruitment, and benefits issues.

Presque Isle Downs and Casino is Pennsylvania's first purpose built casino and horse racing track.Major Accomplishments:- Managed all employee relations concerns for more than 700 hourly employees.- Successfully represented the company at over two dozen unemployment compensation hearings.- Consulted with leaders across the organization on a variety of human resources topics.- Trained new employees in company policies and procedures. - Navigated a unionization effort, which later failed.

Splash Lagoon is a large indoor waterpark and amusement complex, with attached restaurants, hotels and amenities.Major Accomplishments:- Acted as the first Human Resources representative, establishing policies and procedures.- Organized and maintained all employee files and records.- Trained and on-boarded all new employees.- Managed employee relations.- Coordinated payroll and benefits administration.- Consulted with departmental leadership on a variety of human resources issues.