GoDog Sports is a live streaming service provider offering simple and powerful connected video products for youth sports leagues, schools, tournament providers, national organizations and private facilities. GoDog Sports is the T-Mobile's Official Live Streaming Provider for Youth Sports. Leveraging T-Mobile's 5G network and via an exclusive youth sports partnership with Viasat, the nation's leading high speed satellite Internet provider, GoDog Sports is the only streaming sports video provider to bundle bandwidth that reaches virtually any location in North America. GoDog GameStream broadcasts youth sports games live to desktops, mobile devices and Smart TVs, and provides simple tools to families and coaches to create and share highlights.

Activbody is a technology company focused on health and fitness. We are dedicated to making the world a healthier place by using technology to make exercise more fun and convenient. Start-up marketing, operations and product development responsibilities, including: • Led Consumer and B2B (Physical Therapy and Sports Performance) targeting, including customer segmentation, persona development, business modeling and partner identification and development.• Responsible for developing and closing strategic marketing and product development partnership with the Pittsburgh Steelers, who adopted the Activbody Sports Performance platform for ongoing player strength & conditioning.• Developed Activbody brand & product guidelines and managed GTM execution.• Co-developed Activ5 Mobile App user experience (4.8 iTunes App Store Rating), managed exercise development and oversaw independent study validating system results. • Responsible for launching and managing direct sales and global Amazon channels.• Developed and manage all marketing activities including CRM, digital & social media, influencer, base marketing and retention programs.

Recruited to oversee marketing as part of a comprehensive corporate re-positioning. Responsible for marketing and supporting new product development efforts to support expanded demographic, retail distribution and business verticals for the refreshed magicJack brand with over 20,000 points of distribution in the U.S. and Canada including Walmart, Best Buy, RadioShack & Fry’s Electronics.• Led consumer research identifying new customer segments.• Developed brand & product guidelines to ensure consistency in customer experience across all channels.• Launched new magicJackGO & magicJackEXPRESS products including development of product ID, packaging and retail POS installations at local distribution and big box retailers.• Internally developed & produced national DR advertising campaigns, including English and Spanish television & sat radio spots, display, SEO, outdoor and social. Managed national media buyer.• Introduced & managed digital marketing to the brand achieving 90% lower CPGA vs retail and 50% lower blended CPGA.• Introduced social marketing to expand reach, exceeding engagement and brand awareness goals across new target segments.• Introduced and developed base marketing programs, resulting in a 300% increase in retention.• Developed national retail event-based marketing to support most productive markets/retailers and train big box and local retail.• Re-designed website and introduced analytics and tracking technologies tied to digital acquisition and retention initiatives.• Re-designed mobile app, evolving user experience from free physical device companion to monetizable standalone product. A pioneer in the pre-paid voice space, magicJack VocalTec (NASDAQ: CALL) is best known for the magicJack device, a pocket-sized adapter that provides unlimited calling services within and to the United States & Canada. Over 9 million customers currently use the magicJack service via the device and magicJack App.

BRANDTRIGGER IS AN EXTENSION OF YOUR INTERNAL CREATIVE TEAMWe're a team of creative and marketing experts who have come together to form a full service advertising, social and content development studio offering strategy, account management, re-branding, creative, production, product development, social management, analytics and collaboration with your media buyers for clients including Samsung, Red Bull, The General Insurance, ooVoo and magicJack.Services include:• Consumer Insights: Develop consumer research to inform strategy. Well versed in primary research tactics including focus groups, surveys & segmentation strategies to target high LTV prospects & inform messaging, media, visual identity.• Product Development: MRD/PRD development. Design end-to-end product UX.• Brand & Marketing Strategy: Build & develop overarching brand and advertising strategy: unique market position, brand platform, messaging, tone, style guide & visual identity.• Creative Development & Production: Creative and original content execution for national advertising campaigns across television, social, display, SEO, events and content marketing.• Media & Customer Acquisition Strategy/Planning: Skilled at turning marketing strategy into media that delivers on business goals. Lead customer acquisition efforts to deliver high-value, low-cost leads. Practiced in digital, mobile, DM, alt media and DR television. We have managed annual media budgets from $2MM to $75MM.• Agency Management & Collaboration: Collaborate and/or manage marketing/advertising/media buying agencies based on strategic and/or creative needs.• Retail Merchandising & Event Activation: Develop retail POS merchandising, ranging from complex electrical installations at national big box to custom merchandising for local retailers. Concept & development of regional and national sponsor-based and retail-based events.• Marketing Analytics: Leverage various methodologies to analyze performance to goals.

Recruited to open a Los Angeles marketing and product development office in advance of the launch of CLEAR, the first 4G Mobile Internet service launched in the US. Subsequently, also developed and launched Rover, the first prepaid 4G Mobile Internet service in the US.• Led a team of 40 seasoned marketing and product development specialists responsible for the brand development, product identity, user experience development, go-to-market strategy, base marketing and end user portal development for the launch of CLEAR, the nation's first 4G postpaid mobile Internet brand.• Architected Clearwire’s prepaid strategy and managed Rover, the nation's first 4G prepaid mobile Internet brand, to launch, including brand development, end-to-end product development, retail merchandising, go-to-market strategy, website & end user portal, and internal production for social and digital marketing. o Responsible for key metrics including CPGA, gross adds, churn, and revenue. o Rover was named a Fast Company Top 10 Mobile Innovation. o The Rover prepaid model subsequently supplanted CLEAR's postpaid offering.Clearwire Corporation was acquired by Sprint Nextel. Clearwire, through its operating subsidiaries, was a leading provider of 4G wireless broadband services offering services in areas of the U.S. where more than 130 million people live. The company held the deepest portfolio of wireless spectrum available for data services in the U.S. Clearwire served retail customers through its own CLEAR® and Rover® brands as well as through wholesale relationships with some of the leading companies in the retail, technology and telecommunications industries.

Developed and served as Executive Producer of COMEDY CENTRAL's Lil Bush.

A founding executive for the first fully integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the U.S. specifically targeting that demographic. Amp'd Mobile was a nationally recognized wireless brand with national retail distribution including Best Buy, Walmart, Target and Radio Shack.STREAMING CONTENT SERVICEResponsible for launching and managing the first on-demand streaming content service for mobile, Amp’d Live.• Responsible for closing scores of studio, network and entertainment provider deals and developing comedy, animation, live event and original content programmed across over 50 cable network and studio channels, 20 radio channels and scores of live PPV events.• Responsible for delivering KPIs including industry leading data service ARPU.ORIGINAL CONTENT STUDIOLaunched original production studio, working with leading producers, writers and talent for original series creation and production, as well as leading Pay Per View brands• Original content represented 40% of all content views. • Developed original animation and live action series• Signed original mobile development deals with MTV Networks, Jack Black, Howard Gordon (EP, 24 & The X Files), & Donick Cary (EP, The Simpsons & Late Night with David Letterman)• Developed popular Lil Bush animated series, picked up by COMEDY CENTRAL for two seasons• Programmed live event broadcasts to mobile including the NBA, UFC and other action sports & music events.Amp’d Mobile offered traditional services such as voice and text within a unique and innovative user interface, as well as strategic alliances with top entertainment properties. Amp’d Mobile brought a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings.

Trial market launch team member and national launch team executive responsible for building and managing the BoostMobile.com sales portal, Boost Live mobile app store and retail extranet (designed to manage and communicate with national and independent retailers). • Managed BoostMobile.com sales portal, resulting in 2x industry average in online sales• Responsible for creating and launching the Boost Live data services brand, the first youth-specific carrier data brand in the US. • Developed and executed mobile content aggregation and custom Java application development strategy, including closing relationships with over 75 mobile developers. • Architected the carrier’s wireless web deck and Java download services catalog in conjunction with 3rd party developers, NEXTEL, and Motorola iDen group. • Developed and managed extreme sports event web portals in conjunction with the Boost Mobile Pro series, including on-site live video broadcasts.• Liaised with marketing, product management, customer service, events, and creative teams on all projects.Boost Mobile, acquired by NEXTEL in 2003 and now part of the Sprint Prepaid Group, redefines value for wireless consumers with more data for less and no long-term commitment to a subscription contract and reaches over 281 million people operating on the Sprint 3G/4G LTE Network for data and the Nationwide Sprint Network for voice services.

Eyematic Interfaces was a vision science company that developed avatar creation and marker-less facial tracking technologies applied to prosumer solutions [3D Studio Max & Maya plugins], embedded solutions [facial data on airline tickets (Omron), ATM facial recognition (NCR), safer air bag deployment (GM)], and multimedia messaging via wireless networks [Qualcomm's BREW platform, Verizon Wireless, KDDI]. • Developed the wireless business unit, including QUALCOMM and Verizon Wireless relationships, becoming one of the first developers with BREW and deployed portfolio of applications on Get It Now launch. • Product managed 3 BREW applications including Shout Messenger, the first mobile multimedia messenger launched worldwide (via BREW with Verizon Wireless and KDDI).• Acquired by Vidiator Technology, Inc. Mobile business unit spun off into Nevenvision in 2004 and acquired by Google in 2006.

• Reporting to VP, Television Development, contributed to comedy and drama series development and associated project management across all BGTV television series including The Sopranos, NewsRadio, Just Shoot Me, The Steve Harvey Show and Politically Incorrect. • Developed emerging writers for development and current series staffing. Provided weekly notes on current and development projects, cultivated new talent development, and maintained industry competitive reports.