Seth Dager Email & Phone Number

New York, Ny, Us

Berlin, Berlin, De

Mclean, Virginia, Us

Oversee a team of ten content producers creating print/digital content across social (paid/ organic), Shopper marketing and e-commerce sites across M&M’S, SNICKERS, TWIX, DOVE, MILKY WAY, 3 MUSKETEERS, SKITTLES, STARBURST, EXTRA, ORBIT, 5GUM and ALTOIDS with an annual output exceeding 5000+ individual pieces of contentConducted weekly and monthly content review and brainstorming sessions to ensure a holistic 360 approach to content across all consumer touchpoints for new product launches, product refreshes and seasonal contentDeveloped and led reorganization of The Digital Hive through multiple expansion iterations including taking on the full portfolio of brands in social media as well as absorbing agency scopes of work in e-commerce, Shopper marketing and retail website content developmentExpanded creative capabilities of The Digital Hive through strategic hiring as well as developing full team training opportunities in development areas such as 3D motion design, RED camera training and quarterly creative content sessions with platform partners such as TikTok, Instagram, Pinterest and TwitterCollaborated with global markets to establish similar content teams in key market hubs through sharing content strategies, social learnings and developing brand-specific digital/ social guidelinesLed digital content strategy and social extensions for both paid and organic content across five Super Bowl campaigns over four years for M&M’S, SNICKERS and SKITTLES

Mclean, Virginia, Us

Built out in-house studio team comprised of photographers, graphic designers, videographers, copy writers and motion designers for future team expansions and developmentsEstablished new design approach and organic social content strategy for M&M’S acrossTwitter, Instagram and Facebook resulting in a threefold increase in followers within 12monthsLed social content capture strategy and execution for immersive brand experiencesincluding those at SXSW, VidCon and city-specific eventsDeveloped and implemented standardized processes for internal stakeholder performanceupdates, global content share-outs and internal content ideations and reviews

Milano, Mi, It

Created all social media content for Armani Exchange across multiple platforms. Designed and concepted graphic and video content for still life photo shoots, web/e-commerce initiatives and digital/print marketing materials. Implemented seasonal changes to visual materials for all domestic and international in-store displays.Key accomplishment: Developing a new brand identity for all print/digital content which is representative of the overall repositioning of the brand in the market and company portfolio.

Milan, Lombardy, It

Concepted and executed all video content for in-store and showroom displays, product knowledge seminars and global internal website. Designed all event invitations for retail/wholesale partners. Created and developed local market print/ digital advertisements. Collaborated with the Visual Director on all local market events from conception to production of all original print and digital content. Partnered with merchandising departments on developing new collateral for seasonal changes and deliveries.Key accomplishment: Served as point person for all print and digital graphic materials for US market whilst maintaining tight deadlines and a wide range of project demands.

Strategized and executed social media strategies for developing a larger online presence. Managed online reputations for clients including French politicians, large corporations and their respective CEOs. Developed and implemented communications and PR strategies for clients in France and abroad. Drafted weekly reports for clients covering media presence, reputation analysis and strategy progress.

World's first short film festival dedicated to fashion, style and beauty founded by fashion icon and blogger, Diane PernetDeveloped and implemented all main communications and press strategies in France and abroad.Managed all key press events and relations both in online and offline publications.Drafted all communications materials sent to the press and distributed to the general public.