Senior Brand Manager
CurrentAt Upward Arrow, I lead a talented team of people worldwide providing a complete range of branding and business services: naming, branding, writing, design, marketing, business strategy, research, website development and technical advisory services.We have successfully delivered projects on time and within budget to clients across the globe in North and South America, Europe, Asia, Africa and the Middle East - contributing to the growth of 100's of businesses.Our Services for B2B, B2C and D2C companies across a wide range of industries fromtechnology to security, real estate and human resources:- Brand strategy, brand storytelling, brand safety, extensive brand guidelines and branding briefs- Brand naming, brand messaging and brand tone of voice- Trademark and naming research and due diligence- Audience research and persona development- Market research and competitor analysis- Marketing strategy, audits, implementation and comprehensive marketing plans- Business growth strategy and detailed business plans- Website design, development and maintenance including troubleshooting plug-ins and refining responsive themes with custom CSS- Copywriting for websites, email campaigns, business articles, and voice overs- Social media strategy, profile creation, posting and growth- Press release writing and distribution- Editing and proofreading to improve existing content- Design, content creation and editing of pitch decks, presentations, case studies, white papers, PDFs and eBooks- Audio and video storyboarding, production and editingIn addition to our branding and business services, we conduct research on emerging technology to make it more beautiful, natural and sustainable.Our current research involves connecting brain computer interfaces to artificial intelligence, developing the next wave of human interaction with computers.