With a mind for analyzing, I took a number of routes in the data-driven retail universe before winding up as Acadia's Head of Analytics. It's a position that calls for easy explanations of complex issues.I studied and fell in love with Geographic Information Systems (GIS) at the University of Miami. With a minor in marketing, I was determined to find a career path that nurtured both that and my passion for GIS—for instance, how understanding the demographics of a retailer's customers can influence the success of a store location. Integrative Logic was a perfect fit, and even though the job posting I saw called for 7–10 years of experience, I decided to apply anyway!At Integrative Logic, I spent three years as a customer data analyst and slowly began to expand into management as the company grew. When Ed Higdon spun off Lift361 in 2010, I hopped over to gain exposure to clients, face-to-face. My hands-on data experience gave me the knowledge and confidence to clarify issues for clients.I left Lift361 briefly in 2012 to work for Home Depot's CRM department, gaining valuable insight into working on the client-side, but I inevitably returned home to Lift361. I re-joined in 2013, excited by the prospect of tackling new issues daily, and overseeing all of the company's client relationships.In 2020, I helped Lift361 develop a critical piece of SaaS technology, focused on 1P audience segmentation and augmentation, called ShopFluency.Shortly after, in 2021, both Lift361 and ShopFluency were acquired by Acadia.In many ways, I am a translator between Acadia's number-crunching analysts and the clients themselves, explaining client needs to the analysts and data-driven solutions to our clients.Specialties include:CRM StrategyCustomer AnalyticsDirect MarketingCustomer SegmentationData VisualizationIf you're interested in discussing data-driven retail strategies, customer analytics, or just want to connect and exchange ideas, feel free to reach out! Don't hesitate to send me a connection request or a direct message—I look forward to chatting!