Seth F. Hibbert Email & Phone Number

Burlington, Vt, Us

Vermont, United States

I develop and implement organizational communications, ensuring a clear, concise, compelling, and consistentbrand experience across all channels and platforms, including website, email marketing, paid media, printed collateral, video, and social media.I serve as the organization’s primary media contact, cultivating media relationships, responding to mediainquiries, and drafting and disseminating timely press releases to local and statewide media outletsto secure strategic placement in print, broadcast, blogs, and other online sources.I design and maintain the organization's websites, analyzing performance and adjusting as needed per best practices to ensure site is effectively meeting needs of diverse audience.I produce, schedule, and publish engaging and informative content on all social media platforms and manage a targeted email marketing campaign with 5000+ subscribers, an average annual production of 45+ emails, and open and click rates that far exceed industry standards.I oversee the planning, scheduling, marketing, and execution of annual Jr Iron Chef VT event, including direct line management of event coordinator position.In 2022, I remapped and redesigned the organization's website to consolidate 120+ pages into a streamlined, user-friendly web resource.

I managed editorial governance of Let's Grow Kids' and Let's Grow Kids Action Network's content to ensure the messages were meaningful as well as consistent in brand voice, style, and tone across all channels and platforms, including website, email marketing, digital ads, video, and social media. I was responsible for writing and editing organizational content and for translating technical concepts into content that was clear, concise, and compelling to diverse audiences. At the granular level, guided by metrics and best practice:– I managed the organization's two websites, incorporating regular content updates, analyzing performance, and collaborating with colleagues and web developer to ensure the websites were high-functioning and met the needs of each of the organization's six teams.– I oversaw the production, scheduling, and publishing of all social media content.– I managed a targeted email marketing campaign with more than 18,000 subscribers, an annual production of 200+ emails, and industry-high open and click rates.– I produced scripted video content to be shared on all platforms.Additionally, in the first quarter of 2021, I supported the development and launch of LGKAN’s communications infrastructure, including website, social platforms, email, and branding.

Burlington, Vermont Area

Maintained three websites; oversaw the production, scheduling, and publishing of social media content; produced video content; and managed a targeted email marketing campaign for three organizations.Oversaw the redesign and development of LGK's website to accommodate the external unification of three brands, to consolidate their respective websites, and to shift toward a fully responsive design aimed at enhancing user engagement. Oversaw the development and organization of a bank of more than 50 personal stories from parents and early educators across the state of Vermont, and edited them to capture the most powerful story that fosters an emotional connection and inspires user engagement.

Burlington, Vermont Area

Managed targeted email marketing campaigns for three distinct branches of organization (Let's Grow Kids, Vermont Birth to Five, and the Permanent Fund for Vermont's Children) with a combined total of 17,500 subscribers, increasing email production from 84 annual emails to 250+, while also increasing open rate from 18.79% to 24.90%.Responsible for the editorial process—from solicitation of content to distribution—of weekly blog by early childhood experts.Increased Vermont Birth to Five Facebook audience by 186% over the course of 2 years with limited boosting budget.Served as lead communications officer for Vermont Birth to Five branch of organization, supporting a full spectrum of communications needs including website and social media management; media relations; the design and creation of printed and digital marketing collateral; and the cultivation of expertise about and strong relationships within Vermont's early childhood professional community.

Burlington, Vermont Area

I was responsible for the project management of at least 36 scholarly books annually as well as the supervision of two members of our editorial staff.The project management part of my job required that, on any given day, I juggle between 12 and 18 books, all at various stages of the publication process. This work involved applying edits to original manuscripts and typeset proofs; reviewing content of cover proofs; processing and revising artwork; checking and accepting or rejecting the edits of freelance proofreaders and copy editors; typesetting all content for a book using various templates and style manuals; creating an ebook; walking the author through each stage of the process with constant and clear communication; and regularly liaising with the commissioning, marketing, production, finance, and IT teams. I operated with consideration of conservative budgets and tight deadlines.As a senior editor, I trained editorial team members at the outset of their employment and provided guidance so that they were ultimately able to maintain a similar workload of 36 books per year. I assessed and allocated books to my team, taking into consideration each team member’s strengths and workload. I planned and prioritized my schedule as well as the schedules of my team, and I offered up solutions for potential production delays. I monitored the work of my team and provided yearly appraisals based on individual goals. In addition, I created and maintained a proofreading test for prospective freelance editors. I regularly negotiated rates, hired, and monitored the work of freelancers, answering queries and giving feedback if necessary.

Burlington, Vermont Area

I was responsible for the project management of between 36 and 40 social science and humanities books annually. Following tight production deadlines and within conservative budgets, I contracted freelance proofreaders and copy editors; reviewed their revisions, accepting or deleting them using Microsoft Word’s Track Changes; processed and revised all artwork using Photoshop and Illustrator; typeset all content in InDesign; applied author revisions to proofs; collaborated with commissioning editor, author, production, and freelance designer to create cover dust jackets; reviewed the work of freelance indexers and edited indexes created by authors; created and finalized ebooks; and performed a final check of all content prior to sending each book to print.Operating in our Burlington, VT satellite office (the main office was in Farnham, UK), my responsibilities were sometimes unique from the rest of the editorial team. I often took initiative when the guidance of my UK colleagues was unavailable, and in doing so I helped to shape the workflow of the US editorial team in a way that made sense both logistically and for the team. For instance, since our office did not house a production department, I was instrumental in establishing a new workflow for editors to process artwork in-house rather than sending it to the production department in the UK office.

Waterbury, Vermont

When Capital City Press closed, I was transferred to its sister company within The Sheridan Group where I initially maintained a similar workload to my production editor role at CCP. Ultimately, though, I was reassigned to a higher-profile account, the journal of Genetics (published monthly by the Genetics Society of America). In this position, I helped oversee the production and compilation of the journal; served as a contact for the managing editor, authors, copy editors, and composition department; reviewed copyediting and provided feedback to the copy editor coordinator; assembled all issue components for typesetting; and performed a review of all articles and standing matter to ensure accuracy of information and typesetting. This role required that I work in collaboration with another production editor.

Barre, Vermont

After excelling in my assistant position, I was promoted to a production editor. In this role, while operating with strict deadlines, I oversaw the production and compilation of ~15 Elsevier, Inc. journal titles, which were published on a monthly or quarterly basis. I served as the primary contact for guest editors, consulting editors, acquisition editors, authors, copy editors, and indexers; liaised between overseas compositors and in-house production; distributed feedback to freelance copy editors and indexers; prepared art for proper layout according to specifications and assembled all issue components for typesetting; and tracked all records using FileMaker Pro in-house as well as our customer's database. In addition, I assisted in training new editorial staff and updating workflow checklists; copyedited the majority of articles for the Elsevier, Inc. journal The Journal of Substance Abuse Treatment; and managed the author-proofing stage of the Cell Press journal Developmental Cell.

Barre, Vermont

After cutting my teeth as a typesetter, I accepted this assistant position in the Redactory Department. My responsibilities included preparing artwork for the Scanning Department by sizing images according to title specifications; contacting authors to enquire about outstanding proofs; transferring author corrections to master proofs while verifying correctness of grammar and style; and reviewing revised proofs to ensure accuracy of typesetter's corrections.

Barre, Vermont

My first job out of college was for the now defunct Capital City Press, which printed mostly Science, Technology, Engineering and Math journals. I imported electronic manuscript text and art files into an Adobe Pagemaker typesetting template; set and adjusted text, tables, and art according to title specifications; and incorporated proofreader corrections as necessary. Within the first few weeks of this job, I was one of the most productive typesetters in the company.