Seth Freeman

Seth Freeman Email and Phone Number

Vice President of Integrated Marketing & Media I SVP I CMO I Former Coke, IHG and Universal Brand Leader I Team Builder I Music Lover @ Bath & Body Works
Seth Freeman's Location
Columbus, Ohio Metropolitan Area, United States, United States
Seth Freeman's Contact Details
About Seth Freeman

Insight led, possibilities driven marketing executive with a passion for growing brands, leading teams, and creating really cool stuff!Strengths:• Team (Core, Cross-functional, and Agency), Talent and Culture Builder• Brand Builder / Idea Integrator / Storyteller • Strategic / Visionary Leadership • Commercially Focused / Growth Driven• Purpose & Passion Oriented Skills:Leading & Developing High Performing Teams | Brand Strategy and Positioning | Product & Process Innovation P&L | Management | Integrated Activity & Campaign Development | Digital & E-Commerce Marketing | Social Media Marketing | Cross Channel Experience Marketing | Partnership Negotiation and Activation | Performance Analytics | Demand Generation, Capture & Conversion | Culture Building

Seth Freeman's Current Company Details
Bath & Body Works

Bath & Body Works

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Vice President of Integrated Marketing & Media I SVP I CMO I Former Coke, IHG and Universal Brand Leader I Team Builder I Music Lover
Seth Freeman Work Experience Details
  • Bath & Body Works
    Vice President, Integrated Marketing & Media
    Bath & Body Works Apr 2024 - Present
    Columbus, Ohio, Us
  • Universal Destinations & Experiences
    Svp Integrated Marketing
    Universal Destinations & Experiences Mar 2023 - Mar 2024
    Orlando, Florida, Us
    Leading an amazing team of content creators, media planners / buyers, brand strategists, cross functional teams and agency partners in delivering high impact advertising and consumer experiences for the Universal brand.
  • Bluelinx Corporation
    Vice President Marketing And Communications
    Bluelinx Corporation Jan 2022 - Mar 2023
    Marietta, Georgia, Us
  • Focus Brands Llc
    Vice President And Head Of Marketing, Schlotzsky’S
    Focus Brands Llc 2020 - 2021
    Atlanta, Ga, Us
    Led integrated strategy and performance for $350 million business with 350+ locations through campaign and marketing calendar development, media strategy/demand generation, CRM and loyalty, restaurant experience, and menu innovation with leadership responsibility for a 30+ member cross-functional team.
  • Buffalo Wild Wings
    Chief Marketing Officer
    Buffalo Wild Wings 2018 - 2020
    Atlanta, Georgia, Us
    Led integrated strategy and performance for $3.9 billion business with 1,250+ locations through campaign and marketing calendar development, media strategy/demand generation, CRM and loyalty, restaurant experience, and menu innovation with leadership responsibility for three VPs and a 60+ member cross-functional team.
  • Intercontinental Hotels Group (Ihg®)
    Head Of Brand & Commercial Performance – Holiday Inn Express Americas & Global Holiday Inn
    Intercontinental Hotels Group (Ihg®) 2017 - 2018
    Windsor, Berkshire, Gb
    Led an integrated global brand business strategy and performance across Marketing, Guest Experience, and Design.
  • Intercontinental Hotels Group (Ihg®)
    Brand Marketing Director – Holiday Inn Express And Extended Stay Portfolio
    Intercontinental Hotels Group (Ihg®) 2013 - 2017
    Windsor, Berkshire, Gb
    Led integrated business strategy, planning and development, content, and media plan development across Holiday Inn Express, Staybridge Suites, and Candlewood Suites for the Americas. Chair of IHG’s Talent Development Committee for the Brands and Marketing Organization. Portfolio expanded from Holiday Inn Express to include Extended Stay and Holiday Inn.
  • The Coca-Cola Company
    Senior Brand Manager - Gold Peak Tea
    The Coca-Cola Company Mar 2012 - Oct 2013
    Atlanta, Ga, Us
    P&L ownership and brand stewardship for $900 million brand through development, alignment, and execution of long-range business plans and strategies with emphasis on consumer, commercial, and innovation.
  • The Coca-Cola Company
    Senior Brand Manager – Multicultural Marketing, Sparkling Beverages
    The Coca-Cola Company Jan 2010 - Mar 2012
    Atlanta, Ga, Us
    Led brand stewardship and strategy development to build brand love and value with African American (AA) teens and young adults.
  • The Coca-Cola Company
    Brand Manager – Sparkling Beverages | Associate Brand Manager – Still Beverages
    The Coca-Cola Company Jan 2005 - Dec 2009
    Atlanta, Ga, Us
    Brand Manager – Sparkling Beverages ( 2007-2009) Associate Brand Manager – Still Beverages (2005-2007)Led brand strategy and IMC development, media planning and advertising, marketing research, product innovation, and licensing partner management for product launches in the emerging ‘lightly flavored’ segment of the bottled water category for Dasani and the emerging RTD Coffee Category.

Seth Freeman Skills

Brand Management Marketing Strategy Consumer Products Integrated Marketing Advertising Marketing Cross Functional Team Leadership Marketing Management Strategy Marketing Research Management Leadership Competitive Analysis Brand Development Market Analysis Digital Marketing Product Development Brand Architecture Market Research Product Marketing Strategic Partnerships Creativity Branding Initiatives

Seth Freeman Education Details

  • Howard University
    Howard University
    Marketing
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Ai And Analytics
  • Georgia State University - J. Mack Robinson College Of Business
    Georgia State University - J. Mack Robinson College Of Business
    Marketing

Frequently Asked Questions about Seth Freeman

What company does Seth Freeman work for?

Seth Freeman works for Bath & Body Works

What is Seth Freeman's role at the current company?

Seth Freeman's current role is Vice President of Integrated Marketing & Media I SVP I CMO I Former Coke, IHG and Universal Brand Leader I Team Builder I Music Lover.

What is Seth Freeman's email address?

Seth Freeman's email address is se****@****xco.com

What schools did Seth Freeman attend?

Seth Freeman attended Howard University, Northwestern University - Kellogg School Of Management, Georgia State University - J. Mack Robinson College Of Business.

What are some of Seth Freeman's interests?

Seth Freeman has interest in Economic Empowerment.

What skills is Seth Freeman known for?

Seth Freeman has skills like Brand Management, Marketing Strategy, Consumer Products, Integrated Marketing, Advertising, Marketing, Cross Functional Team Leadership, Marketing Management, Strategy, Marketing Research, Management, Leadership.

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