Planned and initiated expansion into supplemental third-party marketplaces such as eBay and Newegg, as well as Amazon UK.Initiated a program to monitor and enforce MAP pricing among authorized resellers as well as take action to mitigate unauthorized resellers.Worked with internal technical staff to implement a program to allow for scheduling of multi-SKU promotions using the Amazon SP-API.

Conceived and implemented a plan to sell inventory through Amazon which became profitable in the first month and grew an average of 170% month over month for the first four months, becoming a multi-million dollar sales channel within the first full year of sales.Expanded offers to Amazon Canada to increase revenue while leveraging existing listing content to reduce work required to expand.Identified and secured third-party Amazon expertise to assist in account management.

Reduced excess and discontinued inventory by over 75% through leveraging both internal and external sales channels.Planned and initiated a program to move inventory through direct sales on Amazon to increase net profitability over standard liquidation channels.Initiated forecasting and monitoring of aged inventory sales.

Responsible for consulting on a variety of projects including Shopify website creation and marketing, and various small business networking projects.

A top-tier men’s grooming destination that served both online and local markets through a combination of a web site, third-party sales channels and a retail footprint. Applied research and analysis skills in order to determine consumer product demands and implement marketing strategies resulting in rapid growth in sales and email marketing list growth.Continuously improved product sales and customer satisfaction by analyzing and responding to qualitative and quantitative data, including customer surveys.Regularly refined internal processes to both improve operational effectiveness and reduce expenses.Achievements:Identified potential high revenue products and leveraged Amazon as an outlet, resulting in $375,000 of revenue between Sept.2011 – May 2012 as bridge income prior to company website launch.Designed and deployed successful In-Store Pick Up program for local online orders to provide upsell opportunities to retail staff, as well as to provide cost savings for order fulfillment.Developed promotional programs which resulted in a highly-targeted email list of 21k+ addresses with high spend/conversion rates. (For site metrics both conversion rates and average basket size are larger than industry average).Acquired considerable amount of knowledge to be recognized as subject matter expert:Twice consulted for Euromonitor International “Passport” report covering Men’s Grooming In Canada - http://www.euromonitor.com/Frequently consulted by the media to provide market projections. (See interview: http://www.thewhaleandtherose.com/2016/01/13/seth-harman-menessentials/ )

Developed a wide portfolio of IT projects covering network infrastructure, remote access, data security/disaster recovery, hardware/network optimization and software solutions.Leveraged technical experience in order to uncover client needs and project constraints during consultations.Applied evaluation skills to assess existing infrastructure and resources, and used results to recommend, design, and implement appropriate solutions.Used in-depth understanding of client needs and project assessments in order to prepare detailed scopes, cost estimates, and projected results all catered toward individual clients and projects requirements. Determined evolving requirements and provided clients with follow-up to ensure long-term success and viability of solutions, as well as retain customer satisfaction rates.

The Information and Communications Technology Council (ICTC) is a not-for-profit sector council dedicated to creating a diverse, prepared and highly educated Canadian ICT industry and workforce. ICTC is a catalyst for change, pushing for innovations that will provide standards, labour market intelligence, career pathways and immigration initiatives for the Canadian ICT industry, educators and governments. We forge partnerships that will help develop the quantity and quality of ICT professionals needed to maintain and improve Canada’s position as a leader in the global marketplace.