Seth Griffin Email & Phone Number

• Managed all customer lifecycle communications, developing and executing data-driven email marketing initiatives, push notifications, and in-app messaging campaigns through Intercom and Mailgun.
• Boosted product engagement with inactivity triggers and product-generated notifications (1M+/mo).
• Produced an external product roadmap using Webflow and Productboard to highlight new features and gather customer feedback to help inform product development and go-to-market strategy.
• Accelerated lead acquisition by 12% and streamlined the sales process by building an interactive product demo.

Honolulu, Hawaii

• Implemented HIPAA compliant email marketing strategies to educate current patients of healthcare services and acquire new patients, conducted market research, and identified buyer personas to improve messaging.
• Instituted trackable phone numbers with automatic keyword recognition using CallTrackingMetrics to effectively attribute offline sales to email campaigns and other marketing channels.
• Handled marketing site development, including building a new website for our hospital’s 100th anniversary, saving $30,000 in outsourcing costs.

Orem, Utah

• Created hyper-relevant B2B lifecycle marketing sequences using Salesforce Marketing Cloud and HubSpot to automate lead generation, sales, and marketing efforts for our HIPAA compliant social media mobile app.
• Built a customer-facing SMS marketing tool with Bubble.io that was widely adopted by our user base, saving over 2 months of engineering resources. Included API integrations with Twilio and Meta.

Lehi, Utah

• Established highly profitable B2C ecommerce marketing and automation programs for two major online travel agency brands, increasing repeat booking rates and reducing cart abandonment by 10%.

Lehi, Utah

• Helped managed the daily maintenance and optimization of online hotel booking website.
• Learned to work closely with developers and designers to communicate objectives clearly and create a better user experience.

Eagle Mountain, Utah

• Established contact with existing customers, identified new opportunities, and followed up on potential leads.
• Updated company database daily with client information, creating a better contact experience for clients and employees.