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Experienced marketing executive specializing in building high-impact marketing organizations for rapid-growth cybersecurity and enterprise software startups. Accomplished in creating messaging that differentiates innovative companies from the competition, convincing press and analysts to provide outsized coverage, and driving ARR growth through cutting-edge demand generation programs. Demonstrated track record as the first marketing leader in venture-backed companies that were ultimately acquired by industry leaders including Cisco, Symantec, VMware, Citrix, and Fortra (formerly HelpSystems).
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Chief Marketing OfficerLightbeamCalifornia, United States
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FounderAcceleration Marketing Group Jun 2023 - Present- Launching the Accountable Digital Identity decentralized identity standard to reshape a $10B industry by providing a single reusable and portable identity that customers, employees, and citizens can use to access online services without compromising their privacy.- Advised a stealth mode start-up in the Incident Response space on the key requirements for launching a SaaS platform that automatically creates and maintains incident response playbooks to help them penetrate an $83 Billion market.
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Chief Marketing OfficerDeepfactor Sep 2021 - Jun 2023San Jose, California, Us- Designed a microtargeting demand generation strategy centered around LinkedIn custom and matched audience attributes of AppSec and DevSecOps personas, increasing new monthly pipeline deals by 1672% within one year. - Launched a DevSecOps thought leadership campaign by partnering with SANS that reached DevSecOps practitioners and decision makers that generated over 500 new opportunities through downloads of a survey, webinars, and blogs. -
Chief Marketing OfficerAgari Jan 2021 - Jun 2021- Rejoined Agari as CMO to restructure the marketing team and increase its valuation for an exit, which successfully completed in May 2021.- Grew the OEM relationship with Cisco to account for 25% of Agari ARR through joint sales play campaigns tied to Officer 365 adoption, “steak and phish” field marketing events, and sales team enablement.
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Vice President Of MarketingFortanix Oct 2019 - Jan 2021Santa Clara, California, Us- Created marketing plan that helped grow ACV bookings by 275% in the first year.- Redesigned the website and improve SEO resulting in 470% annual growth rate in website sessions.- Created demand generation strategy that resulted in 514 pipeline deals created in the first year. -
Vice President MarketingAgari Jun 2016 - Sep 2019- Scaled the Go-To-Market organization and launched Agari’s second and third product at the company to drive 300% increase in ARR in first 3-year stint with Agari. - Designed PR strategy based on infiltrating cybercriminal gangs and their scams that grew press mentions by 296% including articles in the Newsweek, NY times, Financial Times, Forbes, CNBC, Dark Reading, and CSO (cover story). - Created the initial pitch and did the pricing, messaging, and sales training that resulted in the OEM of two Agari products to Cisco, which ended up accounting for 25% of Agari ARR.- Developed VC pitch deck that helped raise a $40M growth round with lead investor Goldman Sachs.
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Vp Of Product MarketingAtlantis Computing Jun 2010 - Jun 2016Mountain View, Ca, Us- First Go-To-Market hire that led the company from $0-$35M in revenue, while driving an OEM partnership with IBM that resulted in a $350 million acquisition offer.- Created and launch the first products that used in-memory storage to reduce the cost of a virtual desktop to under $200, while outperforming high-end physical desktop PCs, growing the company from $0 to $25M in bookings. - Co-authored and edited two books “The New VDI Reality” and “Building a Modern Data Center” to establish thought leadership in the end user computing category, generating 6,500 leads and helping to accelerate sales cycles. -
Director Of Product ManagementRingcube Technologies Nov 2007 - Dec 2009- Wrote the product requirements launching RingCube’s first enterprise-class desktop virtualization product named vDesk 1.0, which received a Network World 5 out of 5 rating. - Created the product and analyst relations strategy that resulted in IDC positioning RingCube in its Client Virtualization leadership quadrant alongside VMware.
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Director Of Product MarketingTricipher Jun 2006 - Nov 2007Los Gatos, Ca, Us- Created investor pitch and marketing due diligence package that resulted in $15 million in venture funding.- Conducted security threat research on Man-in-the-Middle attacks and developed a demo that defeated eTrade One-Time-Password by modifying live stock trades for a standing room only RSA conference presentation. -
Director Of MarketingQualys Oct 2005 - May 2006Foster City, Ca, Us- Defined requirements and launch Qualys products including vulnerability management, PCI compliance and Network Access Control (NAC) to help grow SaaS ARR.- Co-Presented with SANS Institute on the Internet Storm Center (ISC) Monthly Threat Update, generating hundreds of leads per month and raising awareness for Qualys vulnerability management solutions. -
Director Of Product MarketingSygate Jan 2000 - Oct 2005Us- Started product marketing team at the company with the mandate to get Sygate recognized as the leading enterprise endpoint security product in a highly competitive market with Symantec, McAfee, and Cisco. - Won the Gartner Magic Quadrant for endpoint security in 2003 and 2005 by using customers to advocate for Gartner to combine personal firewalls, intrusion prevention, and network access control into a single endpoint security category.- Won the most prestigious enterprise personal firewall competitive product review in Network Computing magazine by crafting compelling demonstrations, resulting in Sygate moving ranking as the top-rated vendor. -
President And Ceo@Edu Technologies Aug 1997 - May 1999@Edu Technologies was a computer networking sales and installation company that I started while a student at Brown University. The company was eventually sold to Brown University when I graduated in 1999.
Seth Knox Skills
Seth Knox Education Details
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Brown UniversityPolitical Science -
Pepperdine UniversityStrategy
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Palo Alto High School
Frequently Asked Questions about Seth Knox
What company does Seth Knox work for?
Seth Knox works for Lightbeam
What is Seth Knox's role at the current company?
Seth Knox's current role is Chief Marketing Officer.
What is Seth Knox's email address?
Seth Knox's email address is sk****@****ari.com
What is Seth Knox's direct phone number?
Seth Knox's direct phone number is +165045*****
What schools did Seth Knox attend?
Seth Knox attended Brown University, Pepperdine University, Palo Alto High School.
What skills is Seth Knox known for?
Seth Knox has skills like Product Management, Enterprise Software, Go To Market Strategy, Product Marketing, Saas, Virtualization, Cloud Computing, Storage, Cross Functional Team Leadership, Start Ups, Demand Generation, Competitive Analysis.
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