Seth Lafon Email & Phone Number

Staunton, VA, US

Chicago, Illinois, United States

New York City Metropolitan Area

- Develop and execute paid social strategy and media buying campaigns for 12+ accounts collectively accounting for over $20MM.- Manage multiple accounts across Social channels including: Meta, Twitter, LinkedIn, Reddit, and TikTok.- Work with 3rd party data vendors to target relevant users via list matches, monitor data fees.- Develop data-driven.

New York City Metropolitan Area

- Create and manage campaigns worth over $20MM across Facebook, Twitter, Instagram, TikTok, Reddit and LinkedIn.- Collaborate with clients, vendors and partner agencies to develop and implement social strategy including budget, flighting and targeting.- Manage billing for high spend accounts by actualizing budgets, calculating projections, and ensuring.

Oklahoma City, Oklahoma, United States

Oklahoma City, Oklahoma Area

Oklahoma City, Oklahoma Area

- Curated and managed the social media content for the company's national CBD retail store, national CBD product brand, and the largest THC medical marijuana dispensary in the state of Oklahoma. - Led and managed a social media team of three. Directly delegated tasks and responsibilities to both the social media photographer and community manager. - Lead.

- Developed & executed social media strategy for the El Pollo Loco brand during 2016 - 2018. This consisted of utilizing & implementing media channel & content strategies through campaigns estimated at over 500k. - Led & orchestrated entire social media strategy for the “Science Nonfiction” campaignfor UC San Diego at Comic-Con 2017. The campaign produced.

Greater San Diego Area

- Assisted, coordinated events, and managed schedules for Chief Design Officer and Chief Strategy Officer. - Organized and managed first strategy, design, and UX global summit for ideation and innovative roadmap for 2016 - 2017. - Assisted in implementing business strategy, new design, and brainstorming with executives.

Greater San Diego Area

- Implemented digital marketing campaigns for multiple clients in consumer beverages, sports apparel and motorcycle apparel industries. - Researched brand analytics and implemented SEO tactics for pay-per-click campaigns.- Developed and curated content for blog posts, social media, and multiple case studies.

Greater San Diego Area

- Created competitive analysis for SUPRA, San Diego Humane Society, and KSL Resorts. - Researched and developed branding strategy for Harrah's Resorts clientele.

Oklahoma City, Oklahoma Area

- Coordinated and executed plans, strategies, and decisions with other military units. - Managed and delegated responsibilities for a team of up to five personnel. - Managed and maintained facility, equipment, and documents for classified materials.