Designs and implements integrated communications campaigns for a range of clients, issues and programs.

Helping organizations develop integrated marketing and communications programs that elevate their brands, advance their missions, engage audiences and spark change. Specific services included strategic planning, brand positioning and message development, media and public relations, digital communications, copywriting and advertising.

Designed and directed interdisciplinary communications campaigns for clients. Led new business efforts, including securing largest federal contract in company's history. Served as senior leader, supervising staff and their development. More details follow.- For Centers for Medicare & Medicaid Services (CMS - client): Developed and led an integrated marketing campaign surrounding the Affordable Care Act, health insurance exchanges and HealthCare.gov, helping to enroll more than 20 million Americans – most for the first time – in health insurance. Served as lead strategist and campaign manager. Designed comprehensive, omni-channel communications plan. Crafted brand positioning and messaging. Managed team and subcontractors in development and implementation of market research, creative, advertising (digital, broadcast, print and out-of-home), email marketing, social media, events, and media relations. Supervised intensive analytics program that provided daily measurement to optimize campaign creative and tactics based on performance. Counseled, and regularly briefed CMS and Department of Health and Human Services (HHS) officials. Managed budget and resources. Econometric modeling showed significant decreases in cost-per-acquisition year over year and attributed 44.5 percent of first-time enrollments directly to marketing.- Led development of new business proposals resulting in more than $230 million in contracts with government agencies, foundations and corporate clients including CMS, CDC, Bill and Melinda Gates Foundation, Humanity United, and MasterCard.- Served as direct supervisor to senior and junior staff, including two vice presidents, with responsibility for their development, professional growth and reviews. Led project teams as small as 3 and as large as 50 with responsibility for ensuring the highest performance of each team member.- Worked directly with firm president and other executives on key business decisions.

- For CMS (client), crafted strategic plans and directed implementation of national communications campaigns surrounding the Affordable Care Act, Medicare Open Enrollment, preventive services, hospital and nursing home quality, healthcare fraud prevention, and patients’ rights.- For Centers for Disease Control and Prevention (CDC - client), developed new branding and positioning for its Prevention Research Centers, helping the collective of 26 educational institutions position themselves as the leading authorities on community-based public health interventions.- For United States Food and Drug Administration (client), developed a communications plan to reduce smokeless tobacco use among rural teens.- Led development of new business opportunities with federal government, securing largest federal contract in firm's history; served as office liaison to broader new business network.- Supervised junior staff with responsibility for career growth.

- Managed communications campaign surrounding the W.K. Kellogg Foundation’s (client) racial equity program. Developed a storytelling program featuring a range of personal experiences and perspectives. Managed materials, earned media and onsite video for annual conference and other events. Worked with foundation leadership on speeches and executive visibility.- Led campaigns for CMS as described in previous section.- Led development of proposals for federal health agencies, including CDC and CMS.- Supervised junior staff.

- For Humanity United (client), spearheaded Sudan Now campaign urging the Obama Administration to take a more holistic approach to the conflict in Sudan, rather than solely focusing on Darfur. Oversaw campaign brand development, website and advertising. Coordinated coalition. Maintained Twitter feed. Led media relations.- Promoted Maritz Automotive Research (client) as a thought-leader on the Troubled Asset Relief Program and automotive industry. - Developed messaging, pitched media and managed kick-off event on Capitol Hill for the launch of the Komen Advocacy Alliance (client), Susan G. Komen for the Cure’s new 501(c)4. - Led earned media campaign and developed Capitol Hill briefing materials for the Embassy of Cyprus to promote its policy agenda with the U.S. Administration and Congress.- Managed health communications campaigns, coordinated advertising, and led media relations and materials development for CMS (client) as described above.- Managed development of proposals for federal contracts.

- Managed development of proposals for CMS and supported communications research projects with the agency.- Managed project, supported development of communications plan and created materials to promote Blue Cross and Blue Shield's (client) healthcare policy recommendations on Capitol Hill.- Developed communications strategy for Kaboom (client), a national nonprofit focused on building playgrounds for underserved schools and communities; created external facing documents and presentations for donor outreach; pitched media.- Managed new business initiatives.

- For Bank of America (client), supported communications strategy and crafted messaging surrounding corporate social responsibility programs.- Supported crisis communications campaign for an international aluminum manufacturer (client) involved in a lawsuit with another company. Developed press statements. Served as spokesperson.- Crafted messaging, drafted press releases and pitched media for a major insurance company CEO facing litigation.- Refined and managed new business process (devoting 50% of time to this effort), including efforts to grow business with federal government.

- Developed promotional materials to advance trade policies and other initiatives for the European Commission to the United States (client). Managed budget and ensured compliance with contract requirements.- Served as key member of newly dedicated new business team, creating proposals and presentations, developing budgets, and managing process.

- Pitched media, coordinated events and managed website content for Your Credit Card Companies, the credit card industry’s multi-issue education campaign.- Assisted with new business development.- Served as executive assistant to the firm's President of Public Affairs.

Powell Tate is the Washington, D.C. office and public affairs arm of Weber Shandwick. I started as an Assistant Account Executive and was promoted six times.

Assisted with the research, writing and distribution of publications on nuclear proliferation issues, including national missile defense and the Comprehensive Test Ban Treaty. Organized meetings of the 17 member organizations. Drafted agendas and summarized proceedings. Maintained website.

Provided administrative support. Edited quarterly newsletter and program calendar. Promoted local conservation efforts and programs.