Seth Levine Email & Phone Number

Cambridge, Massachusetts, Us

Cambridge, Massachusetts, Us

As Sr. Director, Global Head of Corporate Brand and Creative, Seth is responsible for Alnylam’s global corporate brand presence, corporate content and user experience across channels and audience touch-points including websites, social media, Newsroom (acting as Editor-in-Chief), video, interactive, collateral, internal comms, medical meetings/congresses, advertising, sponsorships and environmental/office spaces. He partners with stakeholders across Alnylam's fast growing global organization to provide brand and content strategy, creative and content services, and digital and social media channel support.

Rx for Digital was a brand, content, digital marketing and social media consulting partner for health-focused companies in diagnostics, med device, healthcare IT (HIT), biotech and also for agencies working with these kinds of companies. I helped brands develop meaningful value propositions for potential customers, digital strategies that provide them with needed visibility among key audiences and content that created valued interactions for both customers and the business. Clients included Foundation Medicine, Inferscience, Mansfield BioIncubator and Hill+Knowlton Strategies.

New York, Ny, Us

Senior marketing and communications strategist and account leader within Weber Shandwick’s healthcare digital and social media practice. Served as a client relationship lead for digital and social media on multiple life sciences and healthcare clients. Provided counsel to corporate communications, marketing, digital/social and brand clients and Medical, Legal and Regulatory teams at senior levels. Acted as digital & social media educator/evangelist, often in partnership with Marcomm clients, to drive change within their organizations.Responsible for development of corporate, franchise, business unit and brand communications strategies. Drove channel strategy, content strategy, editorial planning and media strategy for corporate communications channels. Developed owned platforms (corporate/brand/unbranded sites, newsrooms), owned social media channels (Facebook, Twitter, YouTube, LinkedIn, Instagram and Pinterest) and paid social media plans/distributed content. Specialized in engagement strategies for specific audiences (patients, HCPs, advocacy, payers, etc.). Led development of corporate branding/brand standards for digital and social channels. Guided creative design and content execution managing internal/external creatives and content producers.Oversaw all aspects of community management on owned social media channels and newsrooms including publishing, monitoring, response management and reporting. Developed, guides and trains clients on FDA regulation, corporate social media policy, community management and Adverse Event & Product Technical Complaint compliance and reporting. Developed approaches and conducts measurement and social listening for channels, campaign reporting and competitive intelligence. Managed a team of digital healthcare specialists: account managers, project managers, community managers and analysts.Clients included Celgene, Novartis, Abbott, Fresenius Medical Care and American College of Surgeons.

Bellevue, Washington, Us

The senior digital and social media strategist for Waggener Edstrom's US Healthcare Practice and a member of the practice's leadership team. Responsible for leading development of integrated communications strategies based on audience, behavioral and industry insights which leverage the broad spectrum of digital assets and social channels. Guided campaign creative design and execution working closely with Waggener Edstrom's Creative, Content, PR, Media and Technology teams.Clients included Shire, Abbott, AbbVie, Covidien, Athenahealth, Illumina, Teleflex Medical and Target (healthcare businesses).

Strategic and business lead for One to One Health, a boutique digital agency within One to One Interactive, providing health care digital and social media marketing services for pharma, biotech, devices, diagnostics, health care delivery, health information and health products clients. Seth led business development and oversaw all client engagements. Work included websites, mobile, apps, paid digital media (display + PPC), SEO, content & content distribution, social media, eCRM and digital events integration. One to One Interactive ceased operations in 2014. Clients included GlaxoSmithKline (multiple brands), Meda Pharmaceuticals (multiple brands), Aveo Oncology, bioMerieux, Siemens Diagnostics, Partners HealthCare (corporate), Spaulding Rehabilitation Hospital Network, Partners HomeCare and Center for Connected Health.

Boston, Massachusetts, Us

Managed Dell and PetSmart accounts partnering with clients and colleagues to devise complex multi-channel (online+offline) marketing strategies. Responsible for strategic thought-leadership that united key customer insights with ideal messaging/offers to deliver on client objectives. Facilitated realization of strategy by partnering with creative and guiding marketing infrastructure development and campaign analysis. Managed a cross-functional team that includes account services, creative, database and production. Also drove new business cultivating clients and leading pitches.

Boston, Massachusetts, Us

Managed key client relationships with AT&T, General Motors and GM brands including Pontiac, GMC and Cadillac. Responsible for creative strategies, overall creative project and program effectiveness. Oversaw cross functional teams that included account service, creative, technology, research, analysis and production functions.

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Ba, Political Science

Education record