Knowledge Expert & Team Manager - Consumer Products
CurrentTeam Manager
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@bcg.com
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2 phones found area 214
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Seth Marcus is listed as Data & Insights Lead | CPG | Syndicated Data at Boston Consulting Group (BCG), based in Greater Chicago Area, United States. AeroLeads shows a work email signal at bcg.com, phone signal with area code 214, and a matched LinkedIn profile for Seth Marcus.
Seth Marcus previously worked as Knowledge Expert & Team Manager - Consumer Products at Boston Consulting Group (Bcg) and Lead Knowledge Analyst, Team Lead at Boston Consulting Group (Bcg). Seth Marcus holds Bba, Marketing from University Of Wisconsin-Madison.
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Seth is currently a Lead Knowledge Analyst for the Consumer Practice at Boston Consulting Group specializing in consumer packaged goods and supporting consulting teams globally. Seth utilizes his expertise in syndicated and consumer data drive insights and tell stories. Seth Joined BCG from IRI where he served as a Client Service Analyst for Tyson/Hillshire Brands on-site helping them make sense of big data. Earlier in his career Seth worked for Nielsen where he worked primarily with food manufacturers to qualify and optimize new concepts and products, sharpen product launch execution, and accurately forecast new product sales. Seth is passionate about finding the intersection of what drives him both professionally and personally. Outside of the office he runs the food blog @ChiCityFoodie with a reach of over 41k followers on Instagram and works with both local and national brands such as McDonalds, Google, Einstein's, and Stella Artois.
Listed skills include Market Research, Marketing, Competitive Analysis, Customer Insight, and 15 others.
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Boston, Massachusetts, Us
Team Manager
Boston, Massachusetts, Us
- Topic expert in CPG, FMCG, and Food & Bev with a specialization in IRI/Nielsen Syndicated Data for Consumer Products and Private Equity - Team leader with direct reports - responsible for growing team capacity and expanding impact across practice area- Lead relationships with IRI and SPINS for BCG responsible for data scoping/extraction, governance, thought leadership, and insight delivery - Lead or support data needs for 200+ private equity backed consumer product due diligence. - Upskill teams of various seniority levels on usage of IRI/SPINS or other consumer data in high stakes situations - growing the IRI/SPINs capability within BCG - Supported development of thought leadership including globally published reports (re: Growth Leaders) with thousands of views per report and C-Level exposure
Boston, Massachusetts, Us
- Expert in consumer products and IRI/Syndicated Data for BCG globally. - Partners with case teams to provide expertise and market intelligence, define industry trends, and package insights for client and industry presentations. - Contributes to content development and thought leadership in retail and packaged foods.
Chicago, Us
- Founded an Instagram based food blog and organically grew it to 42k+ followers w/ 150k - 300k weekly impressions - Collaborate with local and national brands such as McDonalds, Google, Chicago Cubs, Mexican Tourism Board, Arizona/Scottsdale Tourism Board, Sargento, Doordash, Dunkin, and more- Curate and create all content to showcase new restaurants, food trends, travel opportunities and foster community - Work directly with clients to offer a vertically integrated marketing channel that can scope out campaigns and develop social media strategy
Chicago, Il, Us
- Consulted with Hillshire Brands and Tyson on a full-range of Symphony IRI services to improve decision-making, marketplace innovation, and category management. - Collaborated with multiple cross functional teams to ensure absolute client satisfaction is maintained. - Educated client sales and marketing teams to maximize the use of syndicated and custom data. - Designed and developed client tools for internal performance tracking.
New York, Ny, Us
Worked with largest CPG companies in US to qualify and optimize new concepts and products, sharpen product launch execution, and accurately forecast new product sales.
New York, Ny, Us
Worked with largest CPG companies in US to qualify and optimize new concepts and products, sharpen product launch execution, and accurately forecast new product sales.
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Seth Marcus works for Boston Consulting Group (BCG).
Seth Marcus is listed as Data & Insights Lead | CPG | Syndicated Data at Boston Consulting Group (BCG).
AeroLeads has found 2 work email signals at @bcg.com for Seth Marcus at Boston Consulting Group (BCG).
AeroLeads has found 2 phone signal(s) with area code 214 for Seth Marcus at Boston Consulting Group (BCG).
Seth Marcus is based in Greater Chicago Area, United States while working with Boston Consulting Group (BCG).
Seth Marcus has worked for Boston Consulting Group (Bcg), Chicityfoodie, On-Site At Hillshire Brands For Symphonyiri Group, and The Nielsen Company.
You can use AeroLeads to view verified contact signals for Seth Marcus at Boston Consulting Group (BCG), including work email, phone, and LinkedIn data when available.
Seth Marcus holds Bba, Marketing from University Of Wisconsin-Madison.
Seth Marcus is listed with skills including Market Research, Marketing, Competitive Analysis, Customer Insight, Marketing Research, Marketing Strategy, Cross Functional Team Leadership, and Analytics.
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