Seth Marcus Email and Phone Number
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Seth is currently a Lead Knowledge Analyst for the Consumer Practice at Boston Consulting Group specializing in consumer packaged goods and supporting consulting teams globally. Seth utilizes his expertise in syndicated and consumer data drive insights and tell stories. Seth Joined BCG from IRI where he served as a Client Service Analyst for Tyson/Hillshire Brands on-site helping them make sense of big data. Earlier in his career Seth worked for Nielsen where he worked primarily with food manufacturers to qualify and optimize new concepts and products, sharpen product launch execution, and accurately forecast new product sales. Seth is passionate about finding the intersection of what drives him both professionally and personally. Outside of the office he runs the food blog @ChiCityFoodie with a reach of over 41k followers on Instagram and works with both local and national brands such as McDonalds, Google, Einstein's, and Stella Artois.
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Knowledge Expert & Team Manager - Consumer ProductsBoston Consulting Group (Bcg) Jul 2023 - PresentBoston, Massachusetts, UsTeam Manager
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Lead Knowledge Analyst, Team LeadBoston Consulting Group (Bcg) Jul 2018 - Jul 2023Boston, Massachusetts, Us- Topic expert in CPG, FMCG, and Food & Bev with a specialization in IRI/Nielsen Syndicated Data for Consumer Products and Private Equity - Team leader with direct reports - responsible for growing team capacity and expanding impact across practice area- Lead relationships with IRI and SPINS for BCG responsible for data scoping/extraction, governance, thought leadership, and insight delivery - Lead or support data needs for 200+ private equity backed consumer product due diligence. - Upskill teams of various seniority levels on usage of IRI/SPINS or other consumer data in high stakes situations - growing the IRI/SPINs capability within BCG - Supported development of thought leadership including globally published reports (re: Growth Leaders) with thousands of views per report and C-Level exposure
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Senior Knowledge AnalystBoston Consulting Group (Bcg) Mar 2015 - Jun 2018Boston, Massachusetts, Us- Expert in consumer products and IRI/Syndicated Data for BCG globally. - Partners with case teams to provide expertise and market intelligence, define industry trends, and package insights for client and industry presentations. - Contributes to content development and thought leadership in retail and packaged foods.
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Creator And Content DeveloperChicityfoodie Jun 2012 - PresentChicago, Us- Founded an Instagram based food blog and organically grew it to 42k+ followers w/ 150k - 300k weekly impressions - Collaborate with local and national brands such as McDonalds, Google, Chicago Cubs, Mexican Tourism Board, Arizona/Scottsdale Tourism Board, Sargento, Doordash, Dunkin, and more- Curate and create all content to showcase new restaurants, food trends, travel opportunities and foster community - Work directly with clients to offer a vertically integrated marketing channel that can scope out campaigns and develop social media strategy -
Client Service AnalystOn-Site At Hillshire Brands For Symphonyiri Group Nov 2012 - Mar 2015Chicago, Il, Us- Consulted with Hillshire Brands and Tyson on a full-range of Symphony IRI services to improve decision-making, marketplace innovation, and category management. - Collaborated with multiple cross functional teams to ensure absolute client satisfaction is maintained. - Educated client sales and marketing teams to maximize the use of syndicated and custom data. - Designed and developed client tools for internal performance tracking. -
Senior Research Analyst, BasesThe Nielsen Company Sep 2011 - Nov 2012New York, Ny, UsWorked with largest CPG companies in US to qualify and optimize new concepts and products, sharpen product launch execution, and accurately forecast new product sales. -
Research AnalystThe Nielsen Company Jul 2010 - Sep 2011New York, Ny, UsWorked with largest CPG companies in US to qualify and optimize new concepts and products, sharpen product launch execution, and accurately forecast new product sales.
Seth Marcus Skills
Seth Marcus Education Details
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University Of Wisconsin-MadisonMarketing -
UnswMarketing
Frequently Asked Questions about Seth Marcus
What company does Seth Marcus work for?
Seth Marcus works for Boston Consulting Group (Bcg)
What is Seth Marcus's role at the current company?
Seth Marcus's current role is Data & Insights Lead | CPG | Syndicated Data.
What is Seth Marcus's email address?
Seth Marcus's email address is se****@****bcg.com
What is Seth Marcus's direct phone number?
Seth Marcus's direct phone number is +121453*****
What schools did Seth Marcus attend?
Seth Marcus attended University Of Wisconsin-Madison, Unsw.
What skills is Seth Marcus known for?
Seth Marcus has skills like Market Research, Marketing, Competitive Analysis, Customer Insight, Marketing Research, Marketing Strategy, Cross Functional Team Leadership, Analytics, Research, Retail, Nielsen, Social Media.
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