Seth M. Taylor Email and Phone Number
Brand and Product Management Professional at
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Brand Management | Product Management | Business to Business | Foodservice | Uti
Wadsworth, OH, US
Seth M. Taylor's Location
Wadsworth, Ohio, United States, United States
Seth M. Taylor's Contact Details
Seth M. Taylor work email
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Seth M. Taylor personal email
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Seth M. Taylor phone numbers
About Seth M. Taylor
Brand and Product Manager in Business to Business, Foodservice, Electric Utility and Consumer Products markets with expertise taking new products from concept phase to launch utilizing Stage Gate practices. Led advertising and sales teams with execution in-market driving omnichannel sales increases in various capacities. Strengths in cross functional team leadership and organizational agility. Key competencies include: • CPG Trade and Brand Management• Foodservice / Away from Home Industry • P&L and Costing Analysis• B2B and CPG Portfolio Innovation • Competitive Analysis• Lifecycle Management • Stage Gate Process• IRI Scan and Panel • Budget Management, Forecasting & Spend Optimization• Electric Utility Marketplaces• New Product Development• Smart Home Productslinkedin.com/in/sethmtaylor2004
Seth M. Taylor's Current Company Details
Brand Management | Product Management | Business To Business | Foodservice | Uti
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Brand and Product Management Professional
Wadsworth, OH, US
Seth M. Taylor Work Experience Details
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Brand And Product Management ProfessionalBrand Management | Product Management | Business To Business | Foodservice | UtiWadsworth, Oh, Us
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Brand And Product Management ProfessionalBrand Management | Product Management | Business To Business | Foodservice | Utility | Cpg 2004 - PresentBrand and Product Manager in Business to Business, Foodservice and Consumer Products markets with expertise taking new products from concept phase to launch. Demonstrated performance with Omnichannel new product launches and innovations.Please contact me here on LinkedIn or by email at taylorsm2004@gmail.com.
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Fe Products And Programs / Energy Efficiency Projects LeadFirstenergy May 2023 - PresentAkron, Oh, UsManaged a strategic business repositioning effort for the legacy FE Products & Programs (FEP&P) business to create a forward-looking business strategy and supporting initiative roadmaps in support of electrification and driving accretive financial growth. Then, transitioned to the Energy Efficiency Department to lead Pennsylvania benchmarking and gap closure program teams in support of recovery to meet state required performance requirements while simultaneously managing Behavioral energy saving and peak demand response programs.• Created a new annual strategic planning program for the FEP&P team that documented broad business insights and a situation assessment, synthesized into business implications and formed new strategies.• Built initiative support roadmaps with timelines to support execution of projects supporting the strategies.• Led a team of energy efficiency peers in a PA performance benchmarking effort while gathering learnings and insights to support gap closure cross-functional teaming plans.• Managed the residential behavioral energy management program and led an expansion effort to deliver a 50%+ projected future boost to energy savings delivery.
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Manager, Consumer Products & ServicesFirstenergy Sep 2019 - May 2023Akron, Oh, UsManaged a Team of 4 in management and development of an entrepreneurial E-Commerce Products and Services business - firstenergyhome.com. Our focus was on bringing smart home products and recurring billing service plans to customers via a best in class offer engine and order orchestration experience. We delivered energy saving and management solutions via an unregulated e-commerce platform.• Led the Product Management team through the commercial launch of the FirstEnergyHome.com e-commerce business as an unregulated commerce start-up.• Drove the onboarding of a 3rd party logistics partner opening the pathway to a portfolio of over 100 smart home products to enable and support technological electrification for customers.• Managed team development of product roadmaps, vendor forecasting processes, a product content development database, enhanced projection and modeling tools and product launch introductions.• Managed team efforts to deliver over $1MM bottom line P&L improvement in consecutive years for the legacy base business.• Collaborated on the introduction to the Annual Strategic Planning and Business Development processes.
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Brand Manager - Foodservice / Away From Home BeverageThe J.M. Smucker Company Dec 2017 - Jun 2019Orrville, Ohio, UsManaged a team of two and oversaw a $300MM+ Foodservice / Away from Home beverage portfolio comprising of Coffee, Tea, Cappuccino and Natural Beverage products• Led the Product Development Team and 2019 Brand launch of the 1850® Coffee Brand into the Foodservice distribution segment and chartered the subsequent line extension pipeline for 2019 and 2020• Co-led planning and facilitation of 3-year strategic category plans for the Coffee Segment• Increased market share over 5pts in the liquid concentrated coffee segment by marketing a holistic benefit set to the competition. Market share was trending towards 70% share in core Acute Care, Senior Living and Hospitality segments.• Owned the P&L for the beverage business (approx. 50% of division) – managed pricing and supported trade spend strategic plans which delivered platforms for growth and bottom-line margin enhancements. Also oversaw and collaborated with agencies on Omnichannel marketing and brand development communication plans for the category.• Managed product and portfolio development plans for the future licensed entries into Foodservice -
Brand Manager - Foodservice Roast & Ground CoffeeThe J.M. Smucker Company 2016 - Dec 2017Orrville, Ohio, UsManaged a $100MM+ Foodservice / Away from Home Roast & Ground Coffee and Capp/Cocoa Product Line• Managed the discontinuation of the $30MM+ Douwe Egberts Brand and migration to Folgers® and Café Bustelo® Brands - resulted in a 13% increase in Branded sales and a profit increase of over $3.5MM• Partnered with the Supply Chain organization to manage a plant closure and subsequent supply continuity and portfolio management plan for core foodservice coffee SKUs• Managed marketing & communications plans to support base business and innovation product lines
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Trade Marketing Manager - Purell Consumer DivisionGojo Industries 2015 - 2016Akron, Oh, UsManaged a team of two with the ownership of annual trade programs, customizable sales presentations and over $2MM in variable selling funds for US and Canada retail teams. • Developed 2016 national, back-to-school and cough/cold/holiday sales presentations and managed negotiation and expansion to retail of a breast cancer awareness cause marketing program. • Delivered best Grocery and Value channel back-to-school sales results in 2015 and also drove double digit annualized growth with Kroger, Albertsons/Safeway, Wakefern, HEB and Dollar General. • Partnered with Category Manager on IRI sales and market share updates, Nielsen Canada business reviews, and account specific selling analyses which drove Canada team to achieve record off-shelf display support for peak back-to-school season and Dollar General executing over 36,000 in-store merchandising displays raising category share 3 points. -
Brand Manager - Purell Consumer DivisionGojo Industries 2012 - 2015Akron, Oh, UsPartnered with the Marketing Director in driving all PURELL retail product development and marketing efforts which helped grow retail IRI sales over 400% to $50MM and acquire over 16 market share points. • Managed in-store primary and secondary display design creative for a portfolio of over 100 SKUs.• Leveraged consumer and household panel research insights to drive incremental product and merchandising displays for aloe and scented formula lines which led to a doubling of branded household penetration and created a $10MM scented segment in 3 years. Also identified future growth opportunities with lower sales but high affinity Hispanic, teen and urban consumer segments.• Led implementation and optimization of coupon programs with budget of $1.4MM. • Implemented and executed contests and sweepstakes generating 100% increases in owned website traffic during execution periods and added over 50K e-mail addresses to CRM databases for e-marketing.• Participated in pilot work with SEM/SEO campaigns, Amazon.com selling and insights, Bazaarevoice ratings & reviews, E-mail marketing, and Social Media monitoring to harness insights that informed product introductions & designs and reward programs which helped further strengthen brand loyalty and buy rates among medium and heavy purchasers
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Product Manager Ii - Purell Consumer DivisionGojo Industries 2010 - 2012Akron, Oh, UsManaged a team of 3 who held product ownership responsibilities for the US and Canada retail 100+ SKU primary and in-store display portfolios and roadmaps. • Led development of foundational multi-channel in-store display portfolio that produced over 20% annual sales in its inception year and remains a significant portion of portfolio mix. • Launched PURELL Jelly Wrap portfolio which has grown to 20% annual retail brand sales.• Managed SKU level ownership conversion from Johnson & Johnson to GOJO Industries, Inc. as part of brand re-acquisition including portfolio mapping, UPC conversions with trade partners and Supply Chain integrations. Achieved on-time cutover of business ownership with integration team.
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Product Manager Ii - Commercial DivisionGojo Industries 2007 - 2010Akron, Oh, UsOwned and managed the $100MM+ GOJO Branded commercial soap product line including new product development, cost optimization and SKU rationalization.• Co-led launch of world’s first green certified hand sanitizer including creating SKU-level portfolio, owning project timeline and assisting marketing with third party standard creation with the line currently representing 15% of B2B PURELL sales.• Chartered development of GOJO’s first experiential hand wash portfolio for next gen B2B dispensing systems driven by consumer insights which has become the benchmark formulation approach for all new soap systems.• Created GOJO’s first premium dispenser finish product portfolio for the GOJO and PURELL Brands to enter high design office buildings, grocery, medical center and restaurant markets. Premium finishes are a standard option with all new developed systems. • Created multi-year life-cycle obsolescence process for legacy dispenser and refill systems which led to minimum 300% revenue increase by moving customers to upgraded systems.
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Product Manager I - Commercial & Tough Soils DivisionsGojo Industries 2006 - 2007Akron, Oh, UsManaged the Commercial Jan/San product portfolio and the tough soils portfolio for the Professional and Retail automotive divisions and the Industrial market. Partnered with Supply Chain on numerous cost savings projects for mature product categories netting over $1MM annually in COGS savings. Initiated work on next gen cleaning formulas using lower VOC materials and more natural based cleaning materials to satisfy evolving consumer needs. Built out a portfolio of E-Rated products for use in launching the newly formed Food Processing segment team.
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Associate Product Manager - Commercial & Tough Soils DivisionsGojo Industries 2005 - 2006Akron, Oh, UsProvided dual division portfolio support including new product development, cost savings & SKU rationalization projects. Also worked with the retail automotive team on new in-store display SKUs supporting Sam's Club, Advanced Auto Parts and Farm & Co-Op stores.
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Marketing Associate - Commercial & Tough Soils DivisionsGojo Industries Jan 2005 - Jun 2005Akron, Oh, UsContinuation of internship work plus product maintenance and partnership work on Supply Chain initiatives.
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Product Management InternGojo Industries May 2004 - Dec 2004Akron, Oh, UsFoundational learning of the product portfolios, SKU level maintenance paperwork for product managers and assisted with transition paperwork on the PURELL retail business sale to Pfizer. Additionally spent 8 months learning how to use and navigate within the AS/400 ERP system.
Seth M. Taylor Skills
Product Development
Consumer Products
Competitive Analysis
Cross Functional Team Leadership
Marketing Strategy
Packaging
Customer Insight
Product Marketing
Product Management
Marketing
Project Management
Product Launch
Strategic Planning
Product Innovation
Management
Account Management
Pricing
Market Research
Market Planning
Iri Data
Financial Analysis
Forecasting
Team Building
B2b
Product Lifecycle Management
Social Media
P&l Management
Stage Gate
Pricing Strategy
Business To Business
Microsoft Excel
P And L Oversight
P&l Analysis
Communication
Cpg Industry
B2b Marketing Strategy
Marketing Management
B2b Marketing
Multi Channel Marketing
Seth M. Taylor Education Details
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University Of Mount UnionMarketing
Frequently Asked Questions about Seth M. Taylor
What company does Seth M. Taylor work for?
Seth M. Taylor works for Brand Management | Product Management | Business To Business | Foodservice | Uti
What is Seth M. Taylor's role at the current company?
Seth M. Taylor's current role is Brand and Product Management Professional.
What is Seth M. Taylor's email address?
Seth M. Taylor's email address is ta****@****ojo.com
What is Seth M. Taylor's direct phone number?
Seth M. Taylor's direct phone number is +133025*****
What schools did Seth M. Taylor attend?
Seth M. Taylor attended University Of Mount Union.
What are some of Seth M. Taylor's interests?
Seth M. Taylor has interest in Competitive And Recreational Golf, Marketing, Consumer Packaging, Consumer Products, Basketball, Data And Financial Analysis, Green Products, Promotions, Golf, Football And Basketball.
What skills is Seth M. Taylor known for?
Seth M. Taylor has skills like Product Development, Consumer Products, Competitive Analysis, Cross Functional Team Leadership, Marketing Strategy, Packaging, Customer Insight, Product Marketing, Product Management, Marketing, Project Management, Product Launch.
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