Seth Nadel Email & Phone Number

New York, NY, US

Hershey, Pennsylvania, US

• TOP SELECT BRANDS LLC, a privately help start-up retailer selling vintage and modern collectibles on platforms such as eBay, Mercari, Etsy and private label products on Amazon FBAeCommerce Sales7/2018 to Present
• Negotiated with manufacturers, wholesalers and dealers to acquire products that were going to meet overall Gross Profit/Gross Margin
• Generated over Six Figures of sales in the first 12 months on one eCommerce selling platform.
• Utilized industry software to identify and analyze products across multiple verticals that exhibited low competition and high demand.
• Hired and managed photographers on Upwork that would best showcase products that were being sold on Amazon and Etsy.
• Communicated with Chinese manufacturers through Alibaba.com and negotiated for the best wholesale price.

Silicon Valley, California, US

• New York, NY, a privately held international start-up retailer selling travel related products and accessories.
• After an 8 month website launch delay, brought in to work with the development company, third party service vendors and internal international IT team to bring the site live. Within 4 weeks of joining the team.
• Completed Magento U training courses to get up to speed on the website implementation. Used these courses to better troubleshoot the Magento 2 implementation to identify bugs versus out-of-the-box theme related.
• Audited the Google AdWords campaign and worked with the Google Account Management team to remove irrelevant keywords. This outcome was a more refined campaign that was better aligned with website product lines.
• Created user workflows to better understand gaps within the searching and ordering process. Logged all findings with Trello and worked with IT team to prioritize all issues according to needs versus wants.
• Worked with marketing consultant to identify poorly performing Google Display Ads. Proposed a more aggressive call to action geared towards sale conversions and not brand recognition. Collaborated with internal.

• AFFINITY FEDERAL CREDIT UNION, a member-owned, not-for-profit, full-service financial institution dedicated to improving the financial wellness of their membership.Digital eCommerce Manager/Mobile Product Manager.
• Manage the lifecycle of all Mobile Banking App upgrades including UI testing, marketing campaign planning, launch, tracking and member feedback enhancement adjustments. These releases resulted in a 15%-30% increase in.
• Oversaw the conversion from Personal Finance Software (PFM) FinanceWorks to Money Management (MX). This included Q&A testing, FAQ’s and ongoing support.
• Chosen to be a Subject Matter Expert (SME ) for the corporate implementation of Salesforce. An SME is responsible for the testing of all delivered implementation stages and suggesting any workflow enhancements.
• Implemented and managed software that identified gaps in ADA (American Disability Act) compliancy on the corporate website. Within a month period brought the benchmarking score from 3.5/10 to 9.3/10. These results were.
• Managed all website enhancement requests from the marketing department with the Content Management System (CMS) vendor. This also included all Q&A approvals and continuous monitoring.

• SHOPPERSVINEYARD.COM, a multi-million dollar wine, liquor and beer retailer with a strong e-commerce presence.
• Launched and managed a multi-million dollar ecommerce with a brick-and-mortar presence.
• Responsible for driving the Internet Sales Organization in accomplishing its objectives of revenue stimulation, subscriber growth and profitability enhancement.
• Managed Pay-Per-Click (PPC) Campaigns, retargeting and direct mailing which resulted in a 23% decrease in Cost Per Action (CPA)/Cost Per Conversion (CPC).
• Was one of the original Amazon-Wine beta testers. Imported and managed all products including pictures, descriptions, optimization, stock management and reporting. Resulted in a conversion rate that was double industry.
• Developed my own line of whiskey which included testing, labeling, supply chain and marketing. Identified target buyers through selling history and online community monitoring. Each release was sold out before it.

• A start-up wireless media company involved in the design and deployment of interactive marketing products for handheld devices.
• Deployed and Managed all Business Development initiatives.
• Managed Sales Cycles.
• Supervised the prioritization of all new product development initiatives.
• Developed and managed budgets for projects.
• Conducted ongoing assessment of product development opportunities to ensure those with the highest strategic and commercial potential are prioritized.

• A start-up technology company offering software and hardware solutions for the Palm Pilot and Windows CE operating systems.
• Prospected, cultivated and closed mobile advertising revenue.
• Managed negotiations and successfully closed new business opportunities.
• Established relationships with digital agencies that have advertised in the interactive space.
• Maintained accurate records of all sales and prospecting activities including sales calls, presentation and follow up activity with the use of salesforce CRM.

Minneapolis, MN, US

• A VC funded, Israeli start-up company offering enterprise software solutions for the open source scripting language PHP.
• Prospected contacts in the strategically selected segments to find potential users of the software.
• Development/delivery of technical product presentations to C-level decision makers.
• Managed the sales process from the initial contact to the actual sale, which included identifying technical needs, collaboration with customer's technical teams, and negotiating/closing of offers.
• Teamed with the marketing group in generating awareness of PHP across the United States.

Noida, Uttar Pradesh, IN

• A privately-held e-business firm providing end-to-end solutions for Siebel software with sales of $20 million.
• In less then a year, built sales from zero to $928,000 with the highest margins in the company.
• Worked with technical staff and product specialists where required to address customer requirements
• Developed a marketing and sales strategy for new verticals that ensured attainment of company goals and profitability.
• Consulted with clients to ascertain and define need or problem area, and determined scope of work.
• Worked with existing customers to prospect for additional sales opportunities.

• Canadian-based custom interactive developer of computer-based training programs for Fortune 500 companies specializing in customer relationship management.
• Establishing a U.S. presence in the NYC tri-state region including lead generation, relationship building, business development, marketing and sales.
• Built sales from zero to $520,000 within 6 months. Signed agreements with Lucent Technologies, AlliedSignal/Honeywell, Dun & Bradstreet, NBC-TV and Honeywell Aerospace.
• Formulate sales campaigns; including call scripts, strategies, tactics and procedures.
• Communicated with project managers to formulate a timeline and complete roll-outs on time.
• Presented to C-level executives.

• A privately-held, a growing internet search engine and portal specializing in E-Commerce merchants and industry issues with over 20,000 retail customers over 500,000 unique users.
• Trained and managed of all new Sales Associates.
• Development and approved all strategic alliances.
• Contributing writer to the bimonthly newsletter to over 50,000 subscribers.
• Communicated with sales force as to recent sales results and available advertising space.
• Drove sales efforts through Channel Partnerships.