Current role includes project management and execution within strict timeline and budget parameters to bring Truckstop.com products to market and effectively enable a growing sales team to quickly understand and present them as solutions to current and prospective customers. This role has expanded to spearheading a sales enablement initiative to help onboard new Account Representatives, measure product knowledge of current Reps while addressing gaps, and measure the ultimate effectiveness of the program.In my role as Product Marketing Manager, I've enabled a collaborative relationship between Product Ownership groups with multiple partnering companies and marketing teams, driving go-to-market strategy and more tactical marketing efforts.★ Act as a marketing thought leader, keeping up with the latest trends in a competitive SAAS industry★ Partner with multiple strategy teams and business owners to develop comprehensive, revenue-focused marketing plan and go-to-market strategies★ Empower internal Account Representatives to sell the Truckstop.com products under my scope★ Oversee the successful development and execution of marketing initiatives★ Establish a working knowledge of best practices for marketing within the transportation industry★ Evaluate, prioritize, and track complex projects★ Establish myself as a thought-leader within the transportation industry by writing press releases, blog articles, social media posts, and other interest-generating content★ Develop a working knowledge of the company, its products, the transportation industry and the regulatory agencies that govern us in order to develop effective communications★ Design, oversee quality, and coordination of printed materials for multiple trade shows and conferences

Responsibilities include coordination of all email communications and objectives, database management, website maintenance, marketing materials, monitoring SEO, microsite creation and monitoring, and INA's social media presence. I also coordinate distribution of warm leads to Marketing Specialists, maintain relationships with various compliance offices and partnering marketing organizations.★ Set up and implement promotional email campaigns★ Create, update and maintain trigger campaigns★ Develop new ideas for test email campaigns★ Analyze email campaign data and provide reports based on this analysis★ Act as an email marketing thought leader, keeping up with the latest trends in email marketing★ Help shape and email INA's email marketing strategies★ Quality Assurance/testing email campaign pre-deployment★ Oversee the successful development and execution of marketing initiatives★ Educate internal clients on the best use of marketing strategies★ Establish a working knowledge of best practices for marketing within the insurance industry★ Partner with a strategy team, business owners and other departments to develop comprehensive marketing plans★ Provide guidance for key initiatives across multiple communication channels★ Evaluate, prioritize and track complex projects★ Develop a working knowledge of the company, its products, the insurance industry and the regulatory agencies that govern us in order to develop effective communications★ Gather information, design, and oversee the launch of INA's website★ Track and analyze SEO, traffic, and user experience of INA's website★ Create and track various microsites for incentive trips and conferences★ Design, oversee quality, and coordination of printed materials for annual conferenceSpecialties: branding and identity, html, database management, email communications, graphic design, Silverpop Engage,

Responsibilities included coordinating all email marketing communications and objectives, database management, lead distribution and list selection using Silverpop Engage. Website maintenance, microsite creation, and maintenance of marketing collateral, direction of social media presence and SEO.

Responsibilities included creation of email marketing communications, database management, lead distribution and list selection using VTrenz, Engage B2B and Silverpop Engage. Performed website maintenance, microsite creation and design and maintenance of additional marketing collateral such as trade show displays and conference programs.

Produced various graphic collateral ranging from magazine layout to kits for cycling teams. Created business identity kits including logo, letterhead, business cards etc. Worked jointly with Bias4Action Business Development in creating and assembling Mentor/Mentee workbooks for use in employee development programs.

Responsibilities included marketing collateral such as plat maps, home flyers, promotional pieces, etc. I was also responsible for website updates, stocking various inventories, hosting at model homes, some event planning and coordination, and brand recognition and maintenance.

I collaborated with the marketing team of the newspaper to create ads and additional content for the newspaper. I also worked able to work with the Athletic Department of Boise State University to create game program covers, layout content and place ads for the programs.