Seth Olsen work email
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Seth Olsen personal email
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Creative Director with over 15 years of experience in design and visual communication; responsible for directing and influencing branding, photography, merchandising, digital marketing, social media, web development, and additional visual media. Recognized for being insightful, innovative, and passionate about creative design. Demonstrated ability to mentor, guide, and provide support to team members as well as to create effective relationships with clients and vendors.Specialties: Design, Branding, Marketing, Media, Art, Ideation, Innovation, Social Media, Sports, Public Relations, New Technology, Retail Marketing Solutions, Cost-Effective SourcingAIGA professional
La-Z-Boy - Casegoods Division
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Creative DirectorLa-Z-Boy - Casegoods Division Jan 2014 - PresentLead all aspects of design for the Casegoods Division of La-Z-Boy Inc. including creative and branding for Kincaid Furniture, American Drew Furniture and Hammary Furniture in North Carolina. Create innovative marketing solutions for internal and external sales teams including print, web, keynote presentations, mobile app development and edited videos. Supervise creative photography teams at 4 different studios and design all catalogs, point-of-sale, and related materials for the entire division. Manage creative development with related advertising agencies and vendors for print, web, television, video production and photography.
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Creative DirectorKincaid Furniture / La-Z-Boy Inc. Jul 2008 - Jan 2014Managed creative and corporate branding for Kincaid Furniture plus the La-Z-Boy Hospitality Division. Directed studio team of photographers, designers and crew while supervising all creative and tracking projects through completion. Managed design and production of all marketing materials including; catalogs, advertising, trade show creative, social media and online advertising to ensure consistent corporate branding. Negotiated with outside vendors to reduce costs over 30% in 5 years while maintaining the same level of quality and production.
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Senior DesignerOlive Garden Oct 2006 - May 2008Led design in merchandising, menus and related collateral projects for the Olive Garden brand. Directed creative services team in developing menu design strategy, production and database integration including establishment of best practices. Coordinated creative with internal and external agencies, photographers, illustrators and brand managers. Led menu design for Saluté! bar renovation project including imagery, layout, typography, apparel and select promotional materials. -
Art Director - Boating Life MagazineBonnier Publications Dec 2002 - Oct 2006Led creative development of magazine from number 4 to number 2 in market. Developed two dozen innovative covers resulting in 40% increase in single-copy sales. Designed all editorial pages and directed over 50 photo shoots, and led creative for advertising media kits and other print collateral. Managed all art through pre-press and production including matchprints and press checks. -
Creative Director - World Sports & MarketingBonnier Corporation Oct 2002 - Oct 2006Designed 12 complete advertising campaigns for 14 professional sporting events. Administered design and production of ads, signage, direct mail cards, posters, apparel and special projects. Served as event division creative liaison internally and externally ensuring design continuity. Managed brand development in design for all client events. Clients: Pro Wakeboard Tour, King of Wake Wakeboarding World Cup, Air Nautiques Wake Games, Tige Pro-Am Wakeboard Championships, WWA Wakeboard Worlds, Sea-Doo Pro Wakeskate Series, Red Bull Double or Nothing, Byerly/O'Neill Toe Jam, Boardstock, Vans Triple Crown of Wakeboarding, Pro WaterSki Tour
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Art Director - Wakeboarding MagazineWorld Publications Sep 1994 - Dec 2002Established creative direction for startup publication through 10 years and 100 issues. Innovated industry standard photo-sequence collages to merge 14 action image sequence shots into one photo. Created logo and 2 redesigns, led magazine from startup to $4 million business. Directed over 200 photo shoots, managed outside team of 20 photographers. Wrote and photographed 4 features and 6 department pieces and led design vision for magazine, web and related collateral. Assisted in directing magazine toward proper representation as legitimate board sport.
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Assistant Art DirectorWorld Publications Aug 1993 - Aug 1994Assisted in design with over 20 features and 30 departments. Created graphics, maps, advertising and related design elements for brand.
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Assistant Art DirectorTimes Mirror May 1991 - Sep 1992Washington D.C. Metro Area -
Asme Editorial & Design ScholarNational Geographic Society May 1990 - Sep 1990
Seth Olsen Skills
Seth Olsen Education Details
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Journalism/Communications - Design Specialty
Frequently Asked Questions about Seth Olsen
What company does Seth Olsen work for?
Seth Olsen works for La-Z-Boy - Casegoods Division
What is Seth Olsen's role at the current company?
Seth Olsen's current role is Creative Director.
What is Seth Olsen's email address?
Seth Olsen's email address is se****@****ure.com
What schools did Seth Olsen attend?
Seth Olsen attended University Of Florida.
What are some of Seth Olsen's interests?
Seth Olsen has interest in Family, Design, Economic Empowerment, Snowboarding, Innovative Technology, Art, Surfing, Golf, Mountains, Sharing Knowledge.
What skills is Seth Olsen known for?
Seth Olsen has skills like Corporate Identity, Social Media, Video Production, Publications, Art, Illustrator, Magazines, Brand Development, Sports, Corporate Branding, Retail, Visual Communication.
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