Seth Brown Email & Phone Number

Cartersville, Georgia

Focused on streamlining and personalizing Patcraft's customer experience through digital marketing. This includes our website, patcraft.com, email marketing, and CRM integrations.Daily activities include:Manage, update and monitor the Patcraft website, patcraft.com.Lead the setup and integration for our email marketing and automation initiatives.Lead the ideation and integration of digital tools to help streamline and personalize the experiences that our customers have with our products and our brand.

Greater Atlanta Area

Focused on the key digital strategy goals and our constituents, I worked to instill a data-driven approach to the digital design and content through A/B testing, usiblity, analytics, SEO and SEM for one of the worlds most recognizable not-for-profit organizations, Habitat for Humanity.• Relaunched a mobile responsive Habitat.org and led the development of it’s new content management system, conversion strategy, user experience, SEO and user-focused content plan, and design to match Habitat for Humanity’s updated brand• Through A/B testing, better SEO and a vastly improved mobile experience and UI, the new website had an increase of 20% in online donations, 45% increase in organic search traffic, 23% increase in new site visitors, 12% increase in overall traffic and reduced the bounce rate by 3%.• Responsible for the monitoring, maintenance and reporting of habitat.org, which is visited by 450,000 unique visitors per month, logging more than 1.5 million page views• Provided day-to-day oversight of Habitat’s digital creative and content for Habitat.org and it’s social media channels• Led a team of 9 members comprised of web designers, UI and UX specialist, strategist, front-end development, copy editors, project management, and web production• Collaborated closely with the Resource Development team (fundraising) for the creation and integration of digital campaigns on Habitat.org in support of the organizations effort to raise more funds• Managed Web Services budget and project hours• Managed digital vendor selection and relations

Greater Atlanta Area

Art Directed and designed print and online annual and sustainability reports. Helped bring the company's digital marketing to the forefront in a print-heavy medium. Improvements included updating web design processes to focus on iterative UX and UI design thru use of digital design tools such as InVision, the installment of digital project management tools and processes and focusing on the importance of mobile/responsive design and development. Clients including Norfolk Southern, Newell Rubbermaid, Campbell's Soup Company, Caterpillar, Walmart, The J.M. Smucker Company, Coca-Cola Enterprises, Regions Bank and Hilton Hotels.

Greater Atlanta Area

Co-founded the interactive shop were I lead all creative aspects of the business on a daily basis. From pitching and present to clients to directing any and all freelance designers and copywriters to planning, concepting and designing site maps, user flows, wireframes, websites, landing pages, mobile (responsive) websites and emails. I was also played the role of Account Service and Project Manager by being the main point of contact for most of our clients. In other words, I wore a lot of hats and loved every minute of it.

Greater Atlanta Area

Led and mentored a team of Designers and Art Directors on projects consisting of websites, online advertising, landing pages, CRM email campaigns and social media campaigns. Our clients included Arby's, AT&T, March of Dimes, LasikPlus, Harrah's Entertainment, Delta TechOps, Carter's, ApartmentGuide, Water.com and Dell SecureWorks.While in this role I regularly led internal and client creative presentations and participated in new business activities; developing strategies, mood boards, concepts, estimates and proposals.

Greater Atlanta Area

Collaborating with the Group Creative Director, junior Designers and Developers, I helped create strategies and concepts for interactive projects ranging from enterprise-level websites and landing pages to social media and eCRM email campaigns. I was the lead designer within our group providing initial wireframes, concepts and user interface (UI) designs while also reviewing and critiquing the design work of the junior designers.Other tasks included:• Collaborated with design and development teams to research technical opportunities and capabilities that maximized project performance and functionality • Collaborated with the media team and other designers to continually optimize designs and strategies and ensure best practices were being used and kept up-to-date to help increase client ROI

Greater Atlanta Area

• Collaborated with designers, developers and copywriters to generate direct response concepts to fulfill the advertising needs of clients • Created wireframes, comps and user interface designs for websites, landing pages, CRM email campaigns and banner advertisements for clients such as AT&T, ApartmentGuide, Arby’s, Harrah’s Entertainment and The Home Depot• Responsible for adherence to client graphic and brand standards and guidelines• Produced standards compliant HTML and CSS for various direct marketing projects• Played key role in internal and client creative presentation meetings• Stayed current in the areas of direct response marketing, user interface design and related software by reading industry publications, books, websites and attending industry-leading conferences

Greater Atlanta Area

Atlanta