Empathy empowers organizations to make bold moves through human-centered solutions. By blending expertise in social sciences, design, and business strategy, we tackle complex challenges with a comprehensive perspective. Our multidisciplinary approach—rooted in design research, user-centered creativity, and prototyping—delivers impactful products, services, and experiences. With a presence in Latin America and a global network, we drive positive transformation across diverse industries, creating solutions that ensure both organizational success and transformative impact.

New course at IBERO Puebla: Innovation and Interaction. Before: Integration of Agile frameworks into the development of final projects in the Interaction Design and Animation career; User Interface course; Agile Project Management.

VIERNES encourages companies to be the great generators of development through the understanding of people, business and sustainability. As a Partner & Design Strategist, I look for new business opportunities to boost cultural transformation, sustainability and social impact to solve real world challenges.

Coaching and mentoring young designers and leaders. Offering mentorship in service design, design management, innovation and design research.

I lead the Insights & Design COE (Center of Expertise) where we promote and nurture a user-centered culture that allows us to provide an offer of extraordinary value. As COE, we develop the capabilities of designers and researchers in Pacífico Seguros, in order to achieve business objectives from the user's perspective.

I lead and guide the chapter of designers of Pacífico Seguros who participate in the different squads within the tribes. In the same way, I am part of the Insights & Design Center of Excellence where we promote and nurture a user-centered culture that allows us to provide an offer of extraordinary value.

Director of Studio Lima (before FJORD), generating business and opportunities in Service Design, Innovation and Digital Strategy projects.

INSITUM is now Accenture. In March 2020, we proudly became design and innovation from Accenture Song. With our network of 1,200+ colleagues in 33 locations around the globe, we’re working to change the world for the better – for people and for organizations.

Global practice Lead of the Digital Strategy. Operating from the INSITUM Peru office, leading teams in user-centered design, strategy and digital transformation projects.

Operations Manager of the Insitum office in São Paulo. Participating in product design and innovation projects.

As operations manager, I lead research management activities for design, as well as the formation of the Interaction Design area, to address projects with a focus on usability and experience design.

I was part of the Insitum Research team, leading projects with a deep focus on user-centered research. I did fieldwork to generate actionable insights for clients.