Seth Faber Email & Phone Number

Indianapolis, Indiana, United States

Missoula, Montana Area

• Montana Melee is a video gaming event brand specializing in eSports events focusing on the fighting game genre, the use of gaming as a platform to support causes benefiting youth, and supporting regional video game.
• My skills in marketing, strategy, and brand activation have developed Montana Melee into the state’s most prestigious video game tournament.
• I’ve developed and executed brand assets and strategies that include PR, Facebook, YouTube, website, SEO, and graphic design with measurable results.
• Under my leadership, Montana Melee generated 300% participation growth between 2011 and 2016 and earned corporate sponsor in 2013 - 2016.
• I created Achievement Unlocked, a sub brand aimed at helping to support local not-for-profits in 2015, and in 2016 we raised $1,000 for a local children's shelter severing youth in crisis.

Rockford, Illinois Area

• Based at Swenson Spreader, which is part of the Aebi Schmidt group, but my product management responsibilities spanned across Meyer products of Cleveland and product imported to North America from Europe as well. Aebi.
• I oversaw product innovation roadmaps, pricing, & life cycles for Swenson Products in Lindenwood & Meyer Products in Cleveland, OH working cross functionally with sales, marketing, and engineering.
• I led key product launches including the the Swenson PV Select (the economy contractor spreader), Swenson Evolution (Swenson’s most technologically advanced spreader ever), and Meyer Super V3 (the industry’s first.
• I led process improvements at Swenson to provide our customers better, more customizable solutions faster than ever.

Sterling, IL

• Wahl Clipper is the global leader of manufacturing and distributing electric hair clippers and hair trimmers. I transitioned to Wahl as an international marketing coordinator out of a project I did for the company as.
• I'm leading the efforts for Wahl's international division's digital marketing strategy by developing the tactics needed to execute in the areas of SEO, conversion, and helping to train and developing competencies at.
• I led a cross functional team in innovating a cable to charge clippers on solar power systems, winning sales in Africa.
• With the use of Excel and VBA, I have developed solutions to automate data visualization and provide interactive decision-making frameworks. My successful projects include an end-to-end cost visualization framework, a.
• I initiated, strategized, branded, and drove the company towards a vision of a globally comprehensive corporate social responsibility program, leading to the launch of Wahl's CSR website, spawning new projects and.
• I used my skills and knowledge of HTML, PHP, and MySQL databases, to deliver the backend of a market research tool for the German market as well as a dynamic spreadsheet to automate data summaries and analysis.

Champaign, IL

• The sustainable marketplaces initiative develops actions and knowledge for solutions in subsistence marketplaces. I was selected to participate in a year long project tasked to conduct field research in India, develop.
• Immersive travel to India undertaken by my teammates and I included in person interviews with our target consumer in the Indian cities of Chennai and New Delhi and the surrounding rural areas.
• I engaged team members in their fields of expertise including industrial design, electrical engineering, business finance, and business marketing.
• Delivery of our findings and final presentation included a professional presentation conducted in a university auditorium and a focused conversation at our client’s headquarters.

Champaign, IL

• The Innovation Immersion Program is a student run technology consulting organization that deploys international, cross-functional teams to work on projects for international clients located in global tech clusters. I.
• Along with the project team, I conducted secondary market research and competitive analysis to develop and a new university-industry cooperation model for technology transfer.
• The project team and I also conducted primary research for marketing strategy for big data, telecom, and computer hardware segments and provided leads to our client to develop new partnerships.
• As the chief technology officer, I coordinated information systems and hardware for communication between, Israel, Singapore, Sweden, and the United States.
• To document and digitally distribute training to our colleagues overseas, I implemented a solution to develop videos by capturing spoken word and computer screen capture of student training sessions using only existing.

Champaign, IL

• William Paid is a Chicago startup that provides flexible online payment solutions to renters, rent collection for landlords and as well credit-building services. I did an internship with William Paid to help promote.
• To convert renters to registered users of the service, I led in the execution of a marketing pull strategy that included printed marketing materials and promotional products.
• In solving the problem with a push strategy, I populated a dataset that summarized a list of new leads for the company to communicate the service to landlords.
• I helped spark user engagement by creating content in social media that included Facebook and a blogging.

Champaign, IL

• The Global Consulting Program is a University of Illinois MBA project opportunity that allows MBA students to do an international consulting project for a multinational company. I was a consultant on a project team of.
• My teammates and I conducted primary market research by independently interviewing and administering surveys to Chinese surgeons to learn more about their perception and preferences as it pertained to the spinal.
• I initiated the use of SPSS software for data entry and analysis including data and survey coding, data entry, and running reports for analysis within SPSS software. The control of the data my work provided to the team.
• Our project recommendation of acquiring a local manufacturer was implemented by the company.

Butte, MT

• Hastings Entertainment is a multimedia entertainment retailer with 126 stores in the United States selling primarily new and used books, movies, video games, and music. Hastings stores also include a coffee shop inside.
• I initiated, directed, planned, and executed in store events such as video game tournaments, release parties, book signings, and live music performances to increase store traffic and promote sales of specific SKUs.
• I helped lead district growth and success as one of the district’s informal fixers conducting store audits, periodically managing other stores, and training new department managers. This included a visit to Spokane, WA.
• The store’s individual department rankings rose within the company under the leadership I provided my department managers via weekly department tours that measured progress, analyzed opportunities, and provided.

Bozeman, MT

• Sportsman’s Warehouse is a regional retailer of about 60 stores specializing in sporting and outdoor goods. They hired me to run the loss prevention program for the Bozeman, MT store. I came to Sportsman’s during my.
• I worked daily with and maintained a state of the digital surveillance technology system that included 64 cameras and 4 DVRs.
• As the store transitioned to Wholesale Sports ownership, I managed and maintained loss prevention department roles and operations and developed an information system using Excel to maintain case data. This effort led.
• To execute the store’s safety plan, I trained and led store associates and incentivized them by implementing a “Safety Bucks” program. Our store maintained a 97% compliance score, the highest of all U.S. Wholesale.

Bozeman, MT

• K-mart is a chain of big box stores with over 1,200 stores across the U.S. that feature Sears brand products such as Craftsmen, Kenmore, and Die Hard. I was hired into the Bozeman, MT store of 50+ employees during.
• In my first fiscal year as the loss prevention manager, I reduced store shrink by 25% by focusing on high loss departments and reducing shrink by over 33% in those departments.
• As a collaborator and leader within the district, I worked in 40% of stores in the district and, at one time, served as the loss prevention manager of two different stores simultaneously.
• As a sporting goods manager, I recruited and trained my own staff, leading the department to weekly sales increases of over 15% versus prior year.

Master Of Business Administration (Mba), Marketing And Product Management

Activities and Societies: Case Competitions, International Consulting Projects

Bachelor'S Degree, Business Administration And Management, Business Marketing

Activities and Societies: President and Peer Minister of United Methodist Campus MinistryMinor in Management of Information Technology