Seth Shellhouse Email & Phone Number

In between ventures, provide comprehensive content creation and management for top tier web properties and content solutions for traditional businesses. Clients include: Boldride.com (now Motorsport Network), DiscoverOhana.com, Entrepreneur.com, Dave.com, Poptubemedia.com, Stackin.com, CreditSesame.com, Phosworks Digital, Code Particle, and the Space Telescope Science Institute.

-Ownership of all community, marketing and support efforts leading up to launch.-Talent acquisition and influencer program.-Funnel building as well as direction and management of landing and day-zero experience.-Ad campaign creation, execution and optimization for both live and asynchronous UA. -Management of private beta scaling from 0 to 18,000 active users watching 13,000 minutes of live video per week with pre-seed (roughly 0) marketing budget.-Personal onboarding for all creators, including weekly check-ins, series development and feedback.

New York, Ny, Us

Pond5 is home to the world’s largest collection of royalty-free creative and editorial footage. My unit is responsible for Pond5’s proprietary B2B subscription editing products for web and iOS. -Total ownership of social UA, ad concept, creation, delivery and optimization. -Rebranded web product for Pond5, built user base from thousands to .5MM in 3 months, enabling live-beta with a large user base and millions of active sessions-Conceptualized and built discrete UA flows within product, making it possible to acquire desktop web app users inexpensively via mobile and iOS -Produced all in-house video (currently 200+ ads) from concept to final cut -Programized our analytics (GA, FB, Fullstory and our backend), identified important user flow benchmarks, as well as any speed bumps in funnels to better inform product-Significantly increased social following and created a large messenger subscription base to better reach those users who do not engage with email or push -Trained and liaise with customer service and personally engage users when necessaryCo-optimization with Facebook and point of contact for Facebook partner team

(Acquired by Pond5 9/18) Flyr was a bleeding edge video editing app for iOS which allows users to quickly capture, edit and post professional videos with motion graphics and titles. Flyr subscription included access to a vast library of royalty-free footage, music, images, graphics and templates.-Tasked with executing a pivot, used a combination of video, written support and white papers, surveys, mail, in-app prompts and private/group chat to grow and nurture the existing Flyr community and grow it rapidly in a short period of time -Used Facebook Ads and App Store Ads to increase paying customer base 14x while reducing acquisition costs 10x, creating $1MM ARR in 4 months and positioning for exit -Built all active social communities and private groups between 106 and 500x in 4 months-Built a support hub tying into Slack, Typeform, Apptentive and all related services. Built support bots for triage and assembled/trained 24/7 off-site support team -Produced all video including: ad creative, how-to, Hangouts On Air and FB Live, short demos, explainers, etc.-Spec’d and built a web version, along with all services in 2 months. Launched MVP, participated in -Google Partner Program to execute a brand lift and go-to-market campaign to provide proof and position for acquisition-Led collaboration with Google partner team. Participated in all brand strategy and rollout

Superfly was a private group live streaming with baked-in subscription, VOD and fan funding options for iOS. -Coordinated launch (received an App Store Editor's Choice for the week 5/13/16 and Best of May 2016) -As sole LA-based employee, handled coordination with influencers and agencies including biz dev, in-house production and day/day support. -Full run of community. Cast and promoted our internal influencers. Built and maintained “open private” community groups and provided talent support-Created and managed all ads and social, driving installs and scaling user base quickly from launch to hundreds of thousands in private and “open private” groups-Produced events and influencer activations (Vidcon, influencer field trips, etc). Produced a legendary 2016 Vidcon activation on a $10k budget (The animatronic panda dance party)

Irvine, Ca, Us

(Entrepreneur Network: Fully acquired by Entrepreneur Media 2/16)Entrepreneur Network was a JV of Entrepreneur and Steele Ventures. It was the first MCN in the business space featuring successful entrepreneurs, motivational content creators and thought leaders. EN is now Entrepreneur video and encapsulates all video operations for the brand and network.-Founded MCN as one of two employees. Built all infrastructure and backend processes (CMS, partner materials, ambassador program, etc) -Ownership of all channel acquisition, partner onboarding, content/performance audits and management,esponsible for content development and social video roadmap for Entrepreneur Network partners-Point of contact for Google. Coordination with YouTube partner team and channel audits/optimizations.-Built partner channel roster to 130 notable business influencers. Captained YouTube operations and built network at a consistent 15% mo/mo rate throughout tenure. Onboarded dozens of new, regular video contributors (special guests and non-channels) and helped them develop serial content optimized for social platforms-Increased videos in Network by over 100% mo/mo and tripled weekly posts. Increased views from tens of thousands to 33M. Delivered some of the first million view videos in the business vertical-Launched OTT apps for Apple TV, Amazon, etc.

Playa Vista, California, Us

(acquired by Otter Media, 10/14)Fullscreen is a full service social content house and management company owned by AT&T. In the early years, it was one of the world’s biggest Multi Channel Networks, handling tens of thousands of YouTube channels, managing some of the space’s biggest influencers and producing original content for YouTube and OTT. -Our team built and launched an SVOD platform under the Fullscreen banner to position for acquisition-Created the Content and Video Ops Departments at Fullscreen. Authored Content Partner Handbook and associated materials with full delivery specs and creative best practices.-Served as Point-of-contact for all producers delivering for Fullscreen SVOD, including video QA and documentation-Participation in product optimization for best video display. Instrumental in build/test of video pipeline. Content QA and creative asset editing-Additionally produced in-house product videos aimed at Fullscreen Creator community, as well as internal content for SVOD demos and continued management of existing consumer video products

Playa Vista, California, Us

Management of community/content: existing UGC products (Viddy). Production of additional in-house video aimed at Fullscreen Creator community. Development of new consumer products with a concentration on Editorial strategy, Community management and Content Ops.

Venice, Ca, Us

(acquired by Fullscreen, 1/14)Viddy was one of the first social video apps for iOS and Android. Often described in short as a “video Instagram” the app boasted 50MM users including the world;’s biggest celebrities and brands. Viddy was one of the first Facebook open graph and Twitter card partners. It peaked at #1 in the App Store. -Total ownership of community/content at Viddy including community management, editorial feeds, social media management and all promotions-Hiring/management of all marketing interns-Management of partner relationships including coordination with some of the world’s most recognizable celebrities and brands. At times, this would include unprecedented and highly sensitive access-Ownership of support and moderation. Managed off-site moderation team handling thousands of videos and requests daily. Executed a 6 month pre-moderation for a highly successful Disney partnership and tech integration featuring The Muppets property-All Editorial/curation. Production of all in-house video compilations and originals. Created and produced the Viddy #Rewind, accumulating millions of views-Design of all community assets-Partner content production and management including celebrity and influencer takeovers-Produced The Viddy-O Show for YouTube with Google and MAKER-Executed all contests, on-sites, and community activations

Buzzine.com was Rick and Danny Elfman’s digital media outlet focusing on film, television, music and the arts. It was positioned as an insider’s recommendation hub and produced video/photo and text content based on embedded access to talent. -Conducted video interviews with celebrities and artists, embedded with talent for special events-Shot photo and video coverage of performances, cultural events, festivals, award shows, etc -Wrote album reviews and editorials and managed writing staff for Arts-Close collaboration with talent, PR and management for exclusives and/or sensitive posts

Founder of a tiny lifestyle/surf apparel and outfitting company. Funded on Kickstarter in 2011, Trademarked in 2013, always shipping.

Pluggedin.com was a pioneering online music video discovery site. Partnered with three of four major labels at the beginning of the 2.0 period, the site exclusively streamed over 10,000 new and catalog videos in HD and broadcast quality and produced broadcast quality original content. -Led all editorial-Point of contact for major and indie labels and PR/mgmt-Wrote and produced a 13 episode music video countdown series hosted by iJustine-essentially the first influencer/OTT crossover.-Ownership of community, social, blog, and streaming support/QA. -Managed intern and street teams

Music.com is recently relaunched music video portal and publisher of original documentary content. -Started as a founding team intern and helped to shape the vision of Music.com as an MTV for web 2.0-Produced tentpole originals and on-site productions and managed influencer outreach.

Bfa, Film & Television Production

Eng. Cert., Audio Engineering & Music Production