Seth S. Email & Phone Number

Seattle, Washington, Us

• Lead a team managing digital marketing strategies for enterprise-level clients, driving performance through data-driven audience targeting and campaign optimization.• Collaborate cross-functionally to design and execute multi-channel marketing strategies across social platforms, focusing on Facebook and Instagram ads to improve engagement and ROI.• Oversee the integration of advanced analytics and performance metrics into client campaigns, ensuring strategic optimizations that enhance conversion rates and minimize acquisition costs.• Partner with development and product teams to deliver innovative marketing technology solutions, leveraging Meta’s advertising platforms to scale client campaigns.• Drive client success by analyzing campaign performance data, identifying optimization opportunities, and delivering insights that contribute to business outcomes and long-term client retention.

Memphis, Tn, Us

• Work alongside team to develop full funnel media strategies focused on acquisition and awareness efforts nationally across all paid digital channels.• Manage and develop a high-performing team to achieve targets• Utilize strong analytical ability to evaluate performance, as well as end-to-end customer experience across multiple channels and customer touch points.• Collaborate with internal teams to optimize customer experience across business units and/or media channel.• Accurately forecast, track and actualize annual, quarterly, monthly and weekly spend and revenue for all paid media channels based on recent trends.• Manage media budgets across numerous campaigns finding ways to spend more efficiently across paid media.• Project manage media priorities and tasks ensuring timely coordination between Brand and Creative teams.• Align with key stakeholders on the development of test plans that will help achieve business objectives.• Support the development of in-depth analysis and reporting of digital media.• Provide subject matter expertise to champion digital media best practices, educate marketing leaders on media optimization, and drive innovation and continued diversification of media channels.

Memphis, Tn, Us

• Manage the implementation, monitoring and overall success of marketing campaigns in top of funnel channels (Facebook, YouTube & Display)• Partner with external and internal teams to create effective, compliant ad campaigns, images, ad copy, video assets and landing pages, effectively driving all aspects of campaign success including volume, cost per acquisition and return on ad spend• Clearly communicate testing and development goals, performance results and areas of opportunity and expansion to management• Determine the best balance of engagement and conversions to deliver a longer shelf-life to high-performing ads• Continually test and optimize targeting criteria for volume and performance• Test ad styles, calls to action, ad copy, images, videos and targeting to establish a variety of sustainable, profitable, and growth-oriented programs• Develop superior ad targeting strategies including some blend of look-a-like, retargeting, interest-based, in-the-market, life-events and demographic-based programs• Proactively review & assess performance metrics, producing continuous testing and development recommendations to improve campaign performance• Work with the creative and web development teams to create appropriate landing pages for each ad campaign• Maintain the most up-to-date knowledge of best practices and strategies in the management of online paid media

Seattle, Washington, Us

• Plan and execute a comprehensive multi-channel marketing strategy that increased free and paid membership to online community by 200%• Explore new marketing channels, evaluating, prioritizing, and testing based on opportunity size• Conduct analysis and reporting to inform messaging and channel optimization opportunities• Day to day advertising platform management of Facebook, Google, YouTube and LinkedIn• Contribute to monthly business reviews and other key rhythms of business• Manage marketing budget and reporting including expense reporting• Provided strategic and art direction to design and production to produce advertising for all platforms

Seattle, Wa, Us

• Expand the agency's business offering in to paid and organic search and now manage a small portfolio of clients with an annual budget of over one million dollars.• Oversee clients’ search programs (paid, organic, shopping) including the budget, planning, implementation, growth and improvement of search traffic.• Optimize paid search campaigns (Adwords and Bing) to increase conversions, optimize for target CPA goals, and efficiently increase leads.• Create organic search campaigns, develop keyword lists and link building strategies, as well as monitor for performance.

Seattle, Wa, Us

• The only developer at a Pacific Northwest based integrated digital marketing agency• Clients include: Snoqualmie Casino, BMW of North America, Goodwill of the Olympics and Rainier Region, SoundTransit, Columbia Bank, Seattle Cancer Care Alliance, Seattle Proton Therapy, Washington State Wine, Schweitzer Mountain Resort • Extensive experience with a variety of CMS platforms• Managed Google Analytics and conversion tracking with Tag Manager• Constantly A/B tested content for performance improvements• End-to-end ownership of PPC campaigns• Ensure HTML5 banner compliance across agency• Collaborate cross functionally with teams to ensure streamlined ongoing website updates

Seattle, Us

• Consultant and director for small businesses looking to grow ecommerce operations Clients included: CBS, Niecy Nash (Reno 911, Dancing with the Stars), Creative Circle, Ron Herman, Match Creative, Ghirardelli Square, Panama-Pacific International Exposition, ShopBarbara, Franchise Services, GreenCoast Hydroponics• Created membership web sites integrating automated marketing software• Maintained and executed SEO/SEM initiatives running display and text ads, remarketing ads, sponsored updates, and paid social• Managed email marketing campaigns with a firm understanding of best practices, strategies and industry-leading software• Used insights from analytics data to drive new recommendations for improvement• Acquired new business and developed long term relationships with clients

• Managed a staff of three to five web designers and producers responsible for generating all web projects. • Collaborated with the creative director, art directors and copywriters to ensure that concept, vision and messaging was being implemented successfully. • Operated as liaison between account teams and creative services, frequently working directly with the client. • Estimated, scheduled, tracked, and managed projects’ progress to make sure deadlines and budgets were met. • Mentor and train staff to use software, code, best practices and company procedures.