Seth S.

Seth S. Email and Phone Number

Director of Client Success @ Evocalize
Seth S.'s Location
Seattle, Washington, United States, United States
Seth S.'s Contact Details
About Seth S.

A marketing-developer hybrid looking to take years of experience to the next level. A problem solver who isn't afraid to break something to create something new. Big picture thinker with aspirational marketing dreams.

Seth S.'s Current Company Details
Evocalize

Evocalize

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Director of Client Success
Seth S. Work Experience Details
  • Evocalize
    Director Of Client Success
    Evocalize Jul 2022 - Present
    Seattle, Washington, Us
    • Lead a team managing digital marketing strategies for enterprise-level clients, driving performance through data-driven audience targeting and campaign optimization.• Collaborate cross-functionally to design and execute multi-channel marketing strategies across social platforms, focusing on Facebook and Instagram ads to improve engagement and ROI.• Oversee the integration of advanced analytics and performance metrics into client campaigns, ensuring strategic optimizations that enhance conversion rates and minimize acquisition costs.• Partner with development and product teams to deliver innovative marketing technology solutions, leveraging Meta’s advertising platforms to scale client campaigns.• Drive client success by analyzing campaign performance data, identifying optimization opportunities, and delivering insights that contribute to business outcomes and long-term client retention.
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  • Frontdoor, Inc.
    Manager, Digital Marketing
    Frontdoor, Inc. Aug 2021 - Jul 2022
    Memphis, Tn, Us
    • Work alongside team to develop full funnel media strategies focused on acquisition and awareness efforts nationally across all paid digital channels.• Manage and develop a high-performing team to achieve targets• Utilize strong analytical ability to evaluate performance, as well as end-to-end customer experience across multiple channels and customer touch points.• Collaborate with internal teams to optimize customer experience across business units and/or media channel.• Accurately forecast, track and actualize annual, quarterly, monthly and weekly spend and revenue for all paid media channels based on recent trends.• Manage media budgets across numerous campaigns finding ways to spend more efficiently across paid media.• Project manage media priorities and tasks ensuring timely coordination between Brand and Creative teams.• Align with key stakeholders on the development of test plans that will help achieve business objectives.• Support the development of in-depth analysis and reporting of digital media.• Provide subject matter expertise to champion digital media best practices, educate marketing leaders on media optimization, and drive innovation and continued diversification of media channels.
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  • Frontdoor, Inc.
    Digital Marketing Manager, Paid Social Media
    Frontdoor, Inc. Aug 2020 - Aug 2021
    Memphis, Tn, Us
    • Manage the implementation, monitoring and overall success of marketing campaigns in top of funnel channels (Facebook, YouTube & Display)• Partner with external and internal teams to create effective, compliant ad campaigns, images, ad copy, video assets and landing pages, effectively driving all aspects of campaign success including volume, cost per acquisition and return on ad spend• Clearly communicate testing and development goals, performance results and areas of opportunity and expansion to management• Determine the best balance of engagement and conversions to deliver a longer shelf-life to high-performing ads• Continually test and optimize targeting criteria for volume and performance• Test ad styles, calls to action, ad copy, images, videos and targeting to establish a variety of sustainable, profitable, and growth-oriented programs• Develop superior ad targeting strategies including some blend of look-a-like, retargeting, interest-based, in-the-market, life-events and demographic-based programs• Proactively review & assess performance metrics, producing continuous testing and development recommendations to improve campaign performance• Work with the creative and web development teams to create appropriate landing pages for each ad campaign• Maintain the most up-to-date knowledge of best practices and strategies in the management of online paid media
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  • The Riveter
    Sr. Performance Marketing Manager
    The Riveter Apr 2020 - Jun 2020
    Seattle, Washington, Us
    • Plan and execute a comprehensive multi-channel marketing strategy that increased free and paid membership to online community by 200%• Explore new marketing channels, evaluating, prioritizing, and testing based on opportunity size• Conduct analysis and reporting to inform messaging and channel optimization opportunities• Day to day advertising platform management of Facebook, Google, YouTube and LinkedIn• Contribute to monthly business reviews and other key rhythms of business• Manage marketing budget and reporting including expense reporting• Provided strategic and art direction to design and production to produce advertising for all platforms
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  • Greenrubino
    Search Marketing Manager
    Greenrubino Sep 2017 - Apr 2020
    Seattle, Wa, Us
    • Expand the agency's business offering in to paid and organic search and now manage a small portfolio of clients with an annual budget of over one million dollars.• Oversee clients’ search programs (paid, organic, shopping) including the budget, planning, implementation, growth and improvement of search traffic.• Optimize paid search campaigns (Adwords and Bing) to increase conversions, optimize for target CPA goals, and efficiently increase leads.• Create organic search campaigns, develop keyword lists and link building strategies, as well as monitor for performance.
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  • Greenrubino
    Web Developer
    Greenrubino Jul 2015 - Sep 2017
    Seattle, Wa, Us
    • The only developer at a Pacific Northwest based integrated digital marketing agency• Clients include: Snoqualmie Casino, BMW of North America, Goodwill of the Olympics and Rainier Region, SoundTransit, Columbia Bank, Seattle Cancer Care Alliance, Seattle Proton Therapy, Washington State Wine, Schweitzer Mountain Resort • Extensive experience with a variety of CMS platforms• Managed Google Analytics and conversion tracking with Tag Manager• Constantly A/B tested content for performance improvements• End-to-end ownership of PPC campaigns• Ensure HTML5 banner compliance across agency• Collaborate cross functionally with teams to ensure streamlined ongoing website updates
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  • Practically Dutch
    Founder
    Practically Dutch Sep 2000 - Jul 2015
    Seattle, Us
    • Consultant and director for small businesses looking to grow 
ecommerce operations Clients included: CBS, Niecy Nash (Reno 911, Dancing with the Stars), Creative Circle, Ron Herman, Match Creative, Ghirardelli Square, 
Panama-Pacific International Exposition, ShopBarbara, Franchise Services, GreenCoast Hydroponics• Created membership web sites integrating automated marketing software• Maintained and executed SEO/SEM initiatives running display and text ads, remarketing ads, sponsored updates, and paid social• Managed email marketing campaigns with a firm understanding of best practices, strategies and industry-leading software• Used insights from analytics data to drive new recommendations 
for improvement• Acquired new business and developed long term relationships with clients
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  • Bravo! Marketing
    Web Production Manager
    Bravo! Marketing 1999 - 2000
    • Managed a staff of three to five web designers and producers responsible for generating all web projects. • Collaborated with the creative director, art directors and copywriters to ensure that concept, vision and messaging was being implemented successfully. • Operated as liaison between account teams and creative services, frequently working directly with the client. • Estimated, scheduled, tracked, and managed projects’ progress to make sure deadlines and budgets were met. • Mentor and train staff to use software, code, best practices and company procedures.
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Seth S. Skills

Leadership Imember360 Development Website Development E Commerce Theme Development Social Media Illustrator Bing Ads Online Marketing Digital Strategy Doubleclick Studio Dreamweaver User Experience Web Design Digital Media Keyword Research Web Development Google Tag Manager Web Analytics Team Leadership Digital Marketing Advertising Integrated Marketing Seo Cascading Style Sheets Facebook Online Advertising Microsoft Office Content Strategy Infusionsoft Google Adwords Professional Marketing Microsoft Excel Web Project Management Wordpress Cms Php Google Analytics Social Media Marketing Sem Email Marketing Css Display Advertising Pay Per Click Information Architecture Design Marketing Strategy Analytics Copywriting Search Engine Optimization Html5

Seth S. Education Details

  • University Of California, Santa Cruz
    University Of California, Santa Cruz
    Photography

Frequently Asked Questions about Seth S.

What company does Seth S. work for?

Seth S. works for Evocalize

What is Seth S.'s role at the current company?

Seth S.'s current role is Director of Client Success.

What is Seth S.'s email address?

Seth S.'s email address is ss****@****tch.com

What is Seth S.'s direct phone number?

Seth S.'s direct phone number is +131060*****

What schools did Seth S. attend?

Seth S. attended University Of California, Santa Cruz.

What skills is Seth S. known for?

Seth S. has skills like Leadership, Imember360, Development, Website Development, E Commerce, Theme Development, Social Media, Illustrator, Bing Ads, Online Marketing, Digital Strategy, Doubleclick Studio.

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