Seth Steiner Email & Phone Number

Cleveland, Oh, Us

Cleveland, Oh, Us

Remote

• Client account management• Expand analytics department client service offerings • Design and build custom data visualization reporting • Manage and grow the Analytics and Performance team• Collaborate with clients to uncover needs and requirements• Marketing attribution channel analytics performance reporting• Website, analytics and tagging systems quality assurance (QA)• Client data warehousing and cloud storage solutions management• Develop strategy, implement, and maintain website tagging systems• Manage analytics team weekly project allocations and project timeline planning• Provide clients with measurement strategy to ensure analytics tracking coverage• Develop strategy, implement, and manage Conversion Rate Optimization (CRO) Programs • Audit client websites, analytics and tagging systems for opportunities to improve tracking• Provide tailored reporting to clients notating observations in the data and providing actionable performance-based insights

Remote

• Project Management• Agency Management• SaaS Digital Marketing• Operations Management• Project Business Analyst• Quality Assurance Testing• Website Design & Execution • Client Account Management• Digital Services Team Management• Analytics Strategy & Implementation• Agency Sales & Pipeline Management• Digital Marketing Strategy, Execution & Management• Google, Bing, Facebook, Instagram Ads Strategy, Execution & Management

• SEO strategy• PPC strategy• Website analytics• Website redesigns• CMS management• Website maintenance• Content management

Cleveland/Akron, Ohio Area

• Website security• Agency management • Content management• E-commerce management• Execute website redesigns• Digital project management• SEO strategy & optimization• Website CMS merchandising• Web & e-commerce analytics• Digital marketing automation• SMM PPC strategy & optimization• E-mail marketing & segmentation• Google PPC strategy & optimization• Graphic design and & image creation• Digital operations/tech stack management• Google Business & Google Merchant Center management

Cleveland, Ohio

• Web product management• SEO strategy management• CMS website merchandising • Onsite promotions management• Development team management• Global marketing web content management • Website merger, acquisition, and migration management• Management of responsive global e-commerce & marketing website • Alignment and management of omnichannel & omni-brand digital strategy• Align marketing and e-commerce business strategy with development priorities

Cleveland, Ohio

• Contract/statement of work management• International business development, consulting, & sales• Product management and long-term post-go-live support• Manage remote international project teams - Cluj, Romania • Web/iOS/Android Application Development- Agile/IDLC – Developed an Android application to communicate with refrigerated shipping containers (reefers) aboard international cargo ships that communicate with pre-installed modems on the reefer to detect upper and lower limit temperature. The app communicated with the modems via Bluetooth Low Energy (BLE) to transmit information to the crew aboard the ship. It was also built to optimize the walk routes for the crew who must manage hundreds of containers on 1 ship by detecting the radius of alarms nearest to their devices. - Agile/IDLC - Developed a web application redesign of the Contact Us & Where to Buy experience on www.Emerson.com. Encapsulate 90+ different brands around the world with brand-specific requirements for their sales and distribution relationships. The experience was built in 56 different locales with 21 different language translations for all static content. - Agile/IDLC - Developed a web application for long-term business management of the database and records management. The application gave the business owners an intuitive tool to load, edit, tag, and create new records, brands, and categories to display on the new frontend.- Agile/IDLC – Developed an iOS application with cloud infrastructure to support asset management, location, product registration, maintenance, e-catalog, and where to buy functionality for industrial bearings. - Agile/IDLC – Designed an iOS application to communicate with IoT BLE temperature and humidity range tracking devices placed in Reefer trucks during transport of perishable goods. The solution we designed utilized cloud storage of shipment data that would be loaded into a web application.

Cleveland/Akron, Ohio Area

- Emphasis on e-commerce/digital products & services- Managed remote international development project teams - Bucharest, Romanian- Waterfall Approach - Developed the first electronic greetings Amazon Alexa skill created to send American Greetings digital greetingsTest & Learn program management- Waterfall Approach - E-commerce website multi-variate testing for join flows- Onsite marketing asset A/B testing- Website/App Maintenance, Repair, & Updates- Basic maintenance & API upgrades- Identified website malfunction through usage-data analysis and provided actionable resolution- Stage & production bug repair on web & app platforms

Cleveland, Oh

- 4 years of successfully managed multi-platform e-commerce projects- Implemented process improvements to website structure and critical funnel paths in coordinationwith the User Experience (UX)/User Interface (UI) recommendationsProduct Management & Innovation- Identified content gaps and opportunities through data-driven analysis- Revitalizing old digital products with new functionality and use to regain customer engagement- Developed new product innovations and existing product improvements through fact-based, consumer-driven data analysis Organic Search Strategy- Increased organic traffic channel revenue $75,000.00, YoY in 2015- Developed and implemented search engine optimization (SEO) content strategies to build brand awareness and maintain relevancy in our primary organic niches, both seasonal and everyday occasions- Waterfall Approach - Created and executed a large 2015 Christmas asset in six weeks, which drove 150,000 website pageviews, 5,000 social shares, and 8M social impressions over the course of a 5 - 6 week period from Thanksgiving to the Christmas holidayStrategy & Operations- Website traffic and usage forecasting based on year-over-year analytics- Identified a pre-existing, large accumulation of website production bugs in 2014. Roughly 300 bugsper website for five different brand websites, two IOS, and two Android apps. In light of the findingswas given a website maintenance team and achieved a 90% website production defect reduction in1.5 years- Implemented process improvements to website structure and critical funnel paths in coordination with the User Experience (UX)/User Interface (UI) recommendations- Managed remote international development project teams - Bucharest, Romanian- Website/App Maintenance, Repair, & Updates- Basic maintenance & API upgrades- Identified website malfunction through usage-data analysis and provided actionable resolution- Stage & production bug repair on web & app platforms

Cleveland/Akron, Ohio Area

- Coordinated/Managed office assistant - Curated and organized the in-house PlusMark sales showroom- Design team management and coordination- Fulfilled and executed design requests to spec- Managed product design requests for the PlusMark sales division to be shipped worldwide to retailer sales meetings to showcase our product lines and obtain/retain business- Performed quality assurance inspections of the retailer sales meeting product assortments - Proven record of meeting all project deadlines to deliver final productions, worldwide- Worked directly with the PlusMark sales division to create assortments for licensed and non-licensed, every-day and seasonal occasion products for large consumer packaged goods (CPG) retailers, internationally

Savannah, Georgia Area

- Business development and partnerships with local organizations to create internship opportunities for students- Created a digital online scholarship repository for students- Developed and implemented training and support for onsite staff- Discussed education financing methods with parents and students- Reviewed and assessed prospective student portfolios with the parent and student - Traveled nationally to represent the college at student/parent SCAD Information Sessions

Certificate In Project Management, Project Management

Certificate in Project Management involving coursework in 'Essential Skills for Project Mgmt. and Advanced Skills in Project Mgmt.

Pmp Project Management Professional, Project Management

Ba, Business Administration/ Marketing

Ma, Arts Administration