Seth Tubman-Watkins Email & Phone Number

As the Lead Amazon Content Manager, I guide the development and execution of content strategies aimed at boosting sales across all Amazon marketplaces. I manage the budgeting and forecasting for content creation, ensuring that everything runs smoothly for our team of Amazon content managers. I also collaborate with other teams to implement best practices and create processes that improve our workflow and help our clients succeed.Key Responsibilities and Achievements:- Led… Show more As the Lead Amazon Content Manager, I guide the development and execution of content strategies aimed at boosting sales across all Amazon marketplaces. I manage the budgeting and forecasting for content creation, ensuring that everything runs smoothly for our team of Amazon content managers. I also collaborate with other teams to implement best practices and create processes that improve our workflow and help our clients succeed.Key Responsibilities and Achievements:- Led content strategy development, optimizing listings and assets to drive performance and increase sales.- Managed the team’s daily operations, ensuring smooth execution of content creation and delivery for multiple clients.- Worked closely with cross-functional teams to implement innovative processes that improved efficiency and client outcomes.- Oversaw budgeting and forecasting for content initiatives, ensuring projects stayed on track and within budget.- Helped clients navigate the complexities of Amazon’s ecosystem, providing strategic recommendations for content and brand optimization.- Championed continuous improvement, always seeking new ways to optimize workflows and enhance client success. Show less

In my role as an Amazon Media Buyer, I was responsible for managing PPC campaigns and overseeing the performance of Amazon accounts for various brands. I worked closely with teams across the agency to create full brand strategies that not only performed well on Amazon but also translated across other platforms, ensuring a cohesive marketing approach.Key Responsibilities and Achievements:- Oversaw inventory management and coordinated product launches to ensure everything was set… Show more In my role as an Amazon Media Buyer, I was responsible for managing PPC campaigns and overseeing the performance of Amazon accounts for various brands. I worked closely with teams across the agency to create full brand strategies that not only performed well on Amazon but also translated across other platforms, ensuring a cohesive marketing approach.Key Responsibilities and Achievements:- Oversaw inventory management and coordinated product launches to ensure everything was set for success.- Improved product listings and implemented on-platform SEO to boost visibility and sales.- Ran cross-platform campaigns, like Facebook-to-Amazon, to increase traffic and drive conversions.- Monitored product reviews and account health, working closely with seller support to resolve any issues.- Collaborated with other divisions to align brand strategies and create integrated marketing plans across multiple channels.- Managed brand registry and made sure everything adhered to Amazon's guidelines.- Analyzed ad spend and performance data to optimize campaigns and maximize ROI. Show less

I built my own Amazon storefronts on both the Canadian and American marketplaces, using a mix of strategies including liquidating retail inventory, purchasing collections, and wholesaling. While growing my own business, I also supported brands and distributors in improving their listings and launching products on Amazon. This hands-on experience gave me a well-rounded understanding of how Amazon’s marketplace operates, from sourcing products and managing fulfillment to fine-tuning marketing… Show more I built my own Amazon storefronts on both the Canadian and American marketplaces, using a mix of strategies including liquidating retail inventory, purchasing collections, and wholesaling. While growing my own business, I also supported brands and distributors in improving their listings and launching products on Amazon. This hands-on experience gave me a well-rounded understanding of how Amazon’s marketplace operates, from sourcing products and managing fulfillment to fine-tuning marketing strategies and overseeing account performance.Key Achievements and Skills:- Specialized in sourcing toys, video games, DVDs, and similar products through wholesale suppliers and liquidation deals.- Managed all aspects of an Amazon account, including inventory planning and pricing strategies, PPC advertising campaigns with a focus on ROI and cost efficiency, customer reviews, feedback analysis, and account health optimization.- Launched and ranked over 10 private label products in competitive categories with minimal advertising spend.- Built and maintained supplier relationships to secure high-margin inventory.- Supported brands and distributors in building out listings and launching products on Amazon.- Developed data-driven pricing strategies to stay competitive in dynamic marketplaces.- Streamlined fulfillment processes, improving delivery times and customer satisfaction.- Adapted to market trends and pivoted strategies to maximize profitability during high-demand seasons. Show less