Brand Ambassador/Director Of Brand Communications & Content
• Face of the brand across all social media platforms, including Facebook, Instagram, Twitter, and YouTube. • Key leader in the development of the overall strategic plan for “HAL Aboard,” Holland America Line’s social channel branding, including content development and creation, editorial and content strategy, editorial standards, calendar, distribution plan, resource requirements, launch plan and other factors such as legal, licensing restrictions, partnership agreements, international considerations; etc. • Engage with consumers and travel agent communities. Establish measurable goals and milestones to define success for brand channels and identify key research to support decisions.• Collaborate with Public Relations, Marketing and Social Media teams to develop and test new content strategies to increase user engagement and ensure produced content is fully leveraged and in-line with key business initiatives. • Increased follower county by 600% on Holland America Line’s Seth Wayne Facebook Page; 1035% growth in reach and healthy engagement rates. • Mariner liaison under the brand ambassador umbrella. Hosted events for valued Mariner members of all levels; including cocktail parties, luncheons, and private dinners. • Develops innovative strategies to share stories and key messages in a way that makes people always eager to see what we are up to, not eager to unsubscribe. • Host ship activities, highlighting corporate awareness onboard to crew and guests. • More than 350,000 video views over a two-year period from a collection of self-made videos that were filmed and edited and hosted by me. • Won a prestigious Travel Weekly Magellan Award for Virtual Experiences and Events; collaborated with the social media team to maintain a positive brand image online during the COVID-19 pandemic. • Successfully sold out quarterly “Sail with Seth” cruises for a combined gross revenue exceeding $1 million.
