Brand Ambassador/Director Of Brand Communications & Content
- Face of the brand across all social media platforms, including Facebook, Instagram, Twitter, and YouTube.
- Key leader in the development of the overall strategic plan for “HAL Aboard,” Holland America Line’s social channel branding, including content development and creation, editorial and content strategy, editorial.
- Engage with consumers and travel agent communities. Establish measurable goals and milestones to define success for brand channels and identify key research to support decisions.
- Collaborate with Public Relations, Marketing and Social Media teams to develop and test new content strategies to increase user engagement and ensure produced content is fully leveraged and in-line with key business.
- Increased follower county by 600% on Holland America Line’s Seth Wayne Facebook Page; 1035% growth in reach and healthy engagement rates.
- Mariner liaison under the brand ambassador umbrella. Hosted events for valued Mariner members of all levels; including cocktail parties, luncheons, and private dinners.