Responsible for enhancing digital channel effectiveness and measuring ROI on digital campaigns. Key responsibilities include:• Serving as system administrator for enterprise CRM and Marketing Automation tools.• Defining market research strategy and leading all consumer research activities including customer journey mapping, focus group, net promoter score and survey research.• Developing and leading execution of marketing reporting strategy.• Supervising, leading and mentoring team of UI/UX designers, web developers, automation specialists, market researchers, data analysts and social media strategists.

Responsible measuring the impact of and enhancing consumer facing marketing campaigns. Key responsibilities include:• Managing, maintaining and developing strategy for CRM.• Leading market research efforts.• Measuring ROI for marketing campaigns.• Developing interactive dashboards.• Designing user flows and managing communications in marketing automation tool.

Responsible for strategy development and execution of marketing tactics for HonorHealth's 5 acute care hospitals and 60+ medical group practice locations. Key responsibilities include:• Consulting with internal clients to develop marketing plans.• Ensuring content accuracy and functionality of honorhealth.com website.• Communicating marketing plans to stakeholders and company leadership.

A shift in marketing strategy at this local credit union brought big data to the forefront. My role has focused on helping the organization re-think how it utilizes data for member retention and acquisition. A key member of a small team, my role has evolved to incorporate general marketing tasks including project management and graphic design. My key accomplishments included:• Developing and executing a multi-phased communication plan to roll out EMV chip cards to credit union membership• Overhauling a customer lifecycle marketing program• Executing multiple loan acquisition campaigns resulting in multi-million dollar profits• Digitizing paper-based collateral to reduce spending, increase web-traffic and help the company go “green”• Redefining marketing campaign tracking mechanisms to measure success and capture ROI• Managing and updating the credit union’s marketing customer database• Redesigning both internal and external company newsletters

• Enhanced awareness of the National Press Foundation by spearheading marketing campaigns and managing all communications efforts;• Drove increases in website traffic through effective management of nationalpress.org and NPF's social media presence;• Developed strategic marketing plans, modeled financial and business impact of marketing efforts;• Analyzed and reported on the effectiveness of marketing campaigns;• Coordinated transition to a new website.

• Generated top-of-mind awareness of PANIM’s programming utilizing digital, direct mail, face-to-face and telephone marketing techniques;• Coordinated a national day of youth service, attracting 10,000 teens nationwide (a 30% increase from the previous year).• Designed print materials including posters, flyers, advertisements, and postcards in QuarkXPress;• Organized and facilitated four-day educational seminars.